Objectification by Olivia Hawke https://padlet.com/chaogirl101/4venolcc0ule Defined as: "the action of degrading someone to the status of an object". Investigating in correlation to feminism. en-us 2018-08-30 00:38:02 UTC 2025-04-06 15:20:07 UTC hello@padlet.com https://padlet-uploads.storage.googleapis.com/305553536/f8bcdae8f3a0f77571d835aafd6f2215/60649079_woman_female_symbol_silhouette_icon_vector_illustration_icon.jpg "Men act and women appear. Men look at women. Women watch themselves being looked at" (John Berger) chaogirl101 https://padlet.com/chaogirl101/4venolcc0ule/wish/276446535 Reflects a historical tradition where women's social roles and values are determined primarily by their appearance. Women are very much the object of a male gaze- not only physically, but in art and literature as well. ]]> 2018-08-30 00:49:49 UTC https://padlet.com/chaogirl101/4venolcc0ule/wish/276446535 Advertising in the 1950s chaogirl101 https://padlet.com/chaogirl101/4venolcc0ule/wish/276448585 Advertisements in the 1950s often reflected the 'male gaze' onto women- women were not deemed 'valuable' unless they worked hard and performed the tasks that men weren't expected to do. This includes things such as cooking, and cleaning. ]]> 2018-08-30 01:06:35 UTC https://padlet.com/chaogirl101/4venolcc0ule/wish/276448585 'The Perfect Woman' (1950s version- makeup) chaogirl101 https://padlet.com/chaogirl101/4venolcc0ule/wish/276450121 Beauty books were written in the 1950s, instructing women what to wear, and what makeup look to have at every hour of the day. Pinks and reds were the most 'feminine' lip colours.

https://ysabellafernandez.wordpress.com/2013/05/17/the-ideal-woman-a-timeline-of-beauty-from-the-1910s-to-the-1950s/]]> 2018-08-30 01:17:17 UTC https://padlet.com/chaogirl101/4venolcc0ule/wish/276450121 The perfect 'body type' (1950s) chaogirl101 https://padlet.com/chaogirl101/4venolcc0ule/wish/276450785 The perfect body for women in the 1950s was almost of 'Jessica Rabbit' proportions- tiny waist, wide hips, larger breasts. ]]> 2018-08-30 01:21:57 UTC https://padlet.com/chaogirl101/4venolcc0ule/wish/276450785 How has this viewpoint changed over the next 100 years? chaogirl101 https://padlet.com/chaogirl101/4venolcc0ule/wish/276451163 As society evolves and changes to meet new normalities, the standards of beauty and the view of the 'male gaze' drastically changes. The typical 'hourglass' shape for women changes dramatically throughout the years, reflecting the needs of 'the male gaze'.


]]> 2018-08-30 01:24:46 UTC https://padlet.com/chaogirl101/4venolcc0ule/wish/276451163 The video below attempts to showcase some of society's 'ideal bodies' throughout the ages chaogirl101 https://padlet.com/chaogirl101/4venolcc0ule/wish/276451632 Displaying a variety of body types, brief reasons are also given as well explaining 'why' they were appealing to men of that era. However, it must be noted that despite the ease of access to this video, information provided may not be entirely accurate, and should only be taken as a starting point for research. ]]> 2018-08-30 01:28:44 UTC https://padlet.com/chaogirl101/4venolcc0ule/wish/276451632 Kim Kardashian 'Breaks the Internet' chaogirl101 https://padlet.com/chaogirl101/4venolcc0ule/wish/276782458 Setting new standards for modern beauty? ]]> 2018-08-31 01:02:06 UTC https://padlet.com/chaogirl101/4venolcc0ule/wish/276782458 2010s- a focus on 'curvier' women chaogirl101 https://padlet.com/chaogirl101/4venolcc0ule/wish/276782903 Nicki Minaj and Kim Kardashian are two celebrities changing the way the 'ideal' woman is viewed, placing an emphasis on bigger hips and breasts]]> 2018-08-31 01:05:44 UTC https://padlet.com/chaogirl101/4venolcc0ule/wish/276782903 #Bodypositive chaogirl101 https://padlet.com/chaogirl101/4venolcc0ule/wish/276783378 With the increase of social media, particularly Instagram, there has been an increase in hsahtags such as #bodypositive, encouraging women to feel beautiful irrespective of whether they conform to society's standards or not. ]]> 2018-08-31 01:09:08 UTC https://padlet.com/chaogirl101/4venolcc0ule/wish/276783378 Is this empowering women or encouraging the 'male gaze'? chaogirl101 https://padlet.com/chaogirl101/4venolcc0ule/wish/276784878 While the move from body stereotypes in the 30s, 40s, and 50s is undoubtedly empowering women and encouring them to embrace their bodies, is it in fact EMPOWERING the male gaze instead? By promoting bigger hips, bottoms, and breasts, with tiny waists, and scantily-clad women, it seems to both be empowering women in sexual confidence, yet also encouraging male observation (see: Berger quote above). ]]> 2018-08-31 01:19:59 UTC https://padlet.com/chaogirl101/4venolcc0ule/wish/276784878 When considering objectification, it is important to first consider where the established 'line' is between women these days being empowered by their sexuality, and allowing others to exploit it. chaogirl101 https://padlet.com/chaogirl101/4venolcc0ule/wish/276786764 2018-08-31 01:37:06 UTC https://padlet.com/chaogirl101/4venolcc0ule/wish/276786764 'The Perfect Body' and objectification in Advertising chaogirl101 https://padlet.com/chaogirl101/4venolcc0ule/wish/276787252 2018-08-31 01:40:36 UTC https://padlet.com/chaogirl101/4venolcc0ule/wish/276787252 chaogirl101 https://padlet.com/chaogirl101/4venolcc0ule/wish/276787896 2018-08-31 01:46:35 UTC https://padlet.com/chaogirl101/4venolcc0ule/wish/276787896 Topic analysis (300 words) chaogirl101 https://padlet.com/chaogirl101/4venolcc0ule/wish/276788460 The topic for investigation in this streamlined padlet project was the objectification of the female body, and how it relates to feminism in society today. Leading with a quote from John Berger, 'men act and women appear" (Berger), it opens multiple points for discussion. Typically, a woman was judged by her appearance, and her social role relied heavily upon said appearance. In the 1950s, a woman was expected to be loyal, hardworking, and have the 'ideal' body type- which was typically an hourglass figure. A woman's beauty was reliant on her body type and her ability to cook and bear children. Despite claims moving towards a more ‘civilised’ society which is more body positive, it is still unclear whether Berger’s statement still applies today.
 
 However, with the move towards a more inclusive society which relies heavily on social media as a digital outlet, there has been a distinct shift towards empowering women and instilling body confidence with those who may not necessarily conform to society's standards. Whereas in previous eras women were encouraged to 'cover up', there has been a shift towards women owning their sexuality, and taking more dramatic steps to achieve the 'perfect body'. Nowadays, women are expected to be curvy but fit, with larger breasts and buttocks. This is encouraged by the rise of celebrities such as Nicki Minaj and Kim Kardashian. 
 
 However, it must be considered that there is a line between empowering women with body types, and allowing others to exploit them. Are we empowering women and feminism, or are we in fact empowering Berger's statement and strengthening the 'male gaze'? There is no clear answer, as there is evidence for both arguments.  ]]> 2018-08-31 01:51:38 UTC https://padlet.com/chaogirl101/4venolcc0ule/wish/276788460 Objectification and changes in body types in society today chaogirl101 https://padlet.com/chaogirl101/4venolcc0ule/wish/277201588 Although the standards of beauty have since changed since the 1950s, it must still be investigated whether women are still being objectified for their male counterparts. With a heavier emphasis on curvy frames and larger posteriors, there is a fine line between empowering women, or the already-established 'male gaze'. ]]> 2018-09-03 01:27:02 UTC https://padlet.com/chaogirl101/4venolcc0ule/wish/277201588 Objectification is still present in modern-day advertising chaogirl101 https://padlet.com/chaogirl101/4venolcc0ule/wish/277204095 Sexually-oriented stimuli is still used in advertising today to draw in sales and consumers. ]]> 2018-09-03 01:46:21 UTC https://padlet.com/chaogirl101/4venolcc0ule/wish/277204095 Sexual stimuli in advertising: relying on objectification to secure sales chaogirl101 https://padlet.com/chaogirl101/4venolcc0ule/wish/277204808 2018-09-03 01:51:58 UTC https://padlet.com/chaogirl101/4venolcc0ule/wish/277204808 Advertisement for male cologne uses sexual stimuli chaogirl101 https://padlet.com/chaogirl101/4venolcc0ule/wish/277207337 Essentially the innuendo for this advertisement is: if one purchases this cologne, they'll be more sexually attractive to women. ]]> 2018-09-03 02:11:07 UTC https://padlet.com/chaogirl101/4venolcc0ule/wish/277207337 How magazine covers have changed over the past 100 years chaogirl101 https://padlet.com/chaogirl101/4venolcc0ule/wish/277211099 Objectification is even used against women in advertising, using models with exaggerated proprotions (such as Kim Kardashian and Nicki Minaj) to 'inspire' the average woman to achieve a similar look.
Link: https://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjN1PPF5p3dAhUDUN4KHdMLBsUQjhx6BAgBEAM&url=https%3A%2F%2Fwww.huffingtonpost.com%2Fentry%2F100-years-of-magazine-covers-karen-x-cheng_us_55df2ea5e4b0e7117ba90546&psig=AOvVaw06dkv-ZOpNT3ovmpmzZm-_&ust=1536025464712739]]> 2018-09-03 02:37:25 UTC https://padlet.com/chaogirl101/4venolcc0ule/wish/277211099 Sexist Mercedes Ad chaogirl101 https://padlet.com/chaogirl101/4venolcc0ule/wish/277246408 'Beauty is nothing without brains'

https://www.youtube.com/watch?v=ElG8hmOZ1Gs]]> 2018-09-03 07:12:03 UTC https://padlet.com/chaogirl101/4venolcc0ule/wish/277246408