How to overcome frustration – and how to identify your biggest communication challenges in your team/project

How to overcome ineffective communication – and how to design a clever and effective climate communication concept in 7 steps

Tips and tricks on how to reach your most difficult target group!

Topic: What are your biggest challenges?

Part 1: Get to know each other

Part 2: Introduction to techniques and theories in climate psychology and climate communication

Part 3: Identify potential issues and learning/improvement opportunities for climate communication in your daily work

Part 4: Conclusion & next steps

Topic: How can we motivate decision-makers who have the need for financial stability to campaign for climate justice although they are having a stressful lifestyle?

Part 1: Check-in and recap of the first session

Part 2: Your target group

Part 3: Empathy map

Part 4: Measures and approaches

Part 5: Summary

In breakout sessions: You are in a group of 4 people.

Discuss the problems that you collected so far.

Decide on the MOST IMPORTANT 2 problems.

For each problem, create a new card.

So, add 2 cards in total. -> see example card

What exactly is the problem? We don't know about different ways of target group segmentation.

What are the consequences of the problem? We don't reach the people we want to reach.

Capitalism/Patriarchy

Money rules the world -> money = power

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Having to make a living

Wanting to make more money

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Including diverse perspectives -> but it does not work well so far (e.g. youth or indigenous engagement at global forums like COP etc.)

Climate change and disaster scenarios are everywhere now even in the news -> people should be engaged with CC and still some don't care

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Focusing on other priorities --> no progress in climate action

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#1 Knowledge: You give too detailed information that is not relevant for the situation/the target group.

#2 Psychological distance: You don't make the importance emotionally clear and close.

#3 Social rejection / social norm: Your target group is afraid to feel rejection or to lose the ingroup.

#4 Cognitive dissonance: You don't know how to deal with dissonance and ambivalence.

#5 Feelings: You create mainly anxiety, hopelessness and frustration that demotivate to take action.

#6 Self worth / needs: You make others feel shame and guilt.

#7 Intention vs. behavior: You don't motivate to really start doing something.

#8 Target group: You don't know your target group.

#9 Impact goal: You don't have a clear, realistic impact goal.

#10 Understand: You don't understand the barriers and motives (psychological ones but also others) of your target group.

#11 Tone & atmosphere: You don't reflect and decide on the relationship and communication atmosphere.

#12 Framing: You don't use the values of the target group to frame your message.

#13 Storytelling: You don't tell an exciting and authentic story.

Collect your 5 most important problems in climate communication.

For that, add a card and write them down.

Note: Add your name on the card.

In breakout sessions: Present your 5 most important problems to your partner.

Out of your 10 problems: Prioritize 3 problems.

For that, add a card and write them down.

Note: Add your names on the card.

Communicating with the partner organizations

Communicating in the meetings as a youth when the topics are not based on the expertise of mine but I had to give some opinions

Communicating with people when people have so much of experience and knowledge in climate movement and introduce you to different technical terms

Climate scepticism. Some people (private connections) or stake holders simply have other interests/priorities over climate. E.g Money and influence over climate -> should we try to keep talking to them or let go and invest energy in other people

Youth engagement is lacking, especially in the Global South -> no matter what you communicate, if there is no platform, what should you do...

Where are you at the moment?

What is one highlight of your day so far? (E.g. the sun is shining, you slept well, ...)

Answer the following question: Who do you want to reach and motivate to campaign for climate justice?

For that, use one of the following cards.

Note: Add your name on the card.

If you have technical difficulties: Write your answer on a piece of paper or similar.

Time: 4 minutes

In your group: Fill in the empathy map for your target group.

For that, use one of the following cards.

Time: 10 minutes

In your group: Collect as many ideas as possible on the following question: What do I need to do to make people of my target group even less motivated to campaign for climate justice?

For that, add a card and write your ideas down.

Note: Add your name on the card.

Time: 10 minutes

Collect as many ideas as possible on the following question: What would one of my heroes do to motivate my target group to campaign for climate justice?

Everyone can choose a hero of their choice.

Here are a few inspirations: Superman, Cinderella, Harry Potter, Micky Mouse, ...

For that, add a card and write your ideas down.

Note: Add your name on the card.

Time: 10 minutes

Everyday life and behaviour:

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• sldkfjsldfj

• sflkjlksjdf

• 
  

Age of target group: 40-60 I think

Job of target group: right wing government

Brief description of target group: e.g. the government of the Netherlands has turned quite right winged and cut our funding as they are not as interested in youth or climate. how do we reach them and convince them that what we do is important and valuable to support?

Age of target group: 25-35

Job of target group: young professionals

Brief description of target group: This group encompasses individuals who are still classified as youth but those also integrating into the more senior space. By targeting this particular group we are accessing people who are in the range of being experienced enough to formally be changemakers within their systems whilst understanding the youth-oriented standpoint around sustainable futures.

Age of target group: Youth and indigenous people

Job of target group:

Brief description of target group:

Age of target group: 55-70

Job of target group: Senior Politians

Brief description of target group: conservative, concerned with economic growth

Age of target group:

Job of target group:

Brief description of target group:

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Brief description of target group:

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Brief description of target group:

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Brief description of target group:

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Write down: What is your personal next step to motivate your target group to campaign for climate justice?

For that, use one of the cards below.

Note: Add your name on the card.

Everyday life and behaviour: High-risk climate reality with insights into sustainable futures.

Ignoring their current socioeconomic concerns

Ask "over the top", "ask too much"

Overwhelm them with too much data and facts (e.g. technical points)

getting less votes if the campaign for CJ

Promoting CJ as something that is a problem of the future

Only showing the cost of mitigation and adaptation (no words about the costs of no mitigation)

Blaming them that everything is their fault

Dismissing the current works

tell them that climate change protection means financial instability or that it would cost them a lot

tell them that they would not succeed in their careers if they try to protect the climate

try that they cant enjoy life when protecting the climate

tell them that companies and corporates view climate activists as extreme and that it would give them a bad track record

tell them that climate-friendly alternatives are financially taxing and difficult to access

tell them that changing current methods and resources would destabilize systems

tell them that they are just being used

Cindarella: focus on positive impact, small steps, use alliances and partners

Link the campaign to current socioeconomic concerns

Link to values of target group

Emma Watson: Using her platform for awareness rising

Taylor Swift: Using her platform to put pressure on fans and politicians

Wall-E: Spreading love for nature

Ghandi: Listing to each other and telling stories.

Nelson Mandela, would strive to strive to get climate Justice sacrificially and later hand over to other people to also give a contribution. It is contribution not competition.(Keith)

Mulan - lead by good example, sacrifice herself