These are physical products such as machinery, equipment, raw materials and components that businesses purchase to use in the production of other goods or in their operations rather than for personal consumption.

ಠಿ Services:

These are intangible activities that support businesses in their production, maintenance or management process, such as a transportation, installation, logistics, or machinery repairs.

Industrial services: Help that companies get to keep running, like repairs, transport, or advice.

A tangible product for production or business use.

Industrial service : An intangible service to support business operations.

Plásticos Aguascalientes S.A. de C.V.

A plastics manufacturing company located in Parque Industrial Valle de Aguascalientes.

2- Who are the potential suppliers?

The better supplier to upgrade its compressed air is the local distributor of Atlas Copco, because offering installation, training and maintenance

3- Who are the roles involed in the purchase?

1. Initiator → Suggests the purchase.

2. Influencer → Gives opinions/advice.

3. Decider → Makes the final choice.

4. Buyer → Executes the purchase.

5. User → Uses the product.

6. Gatekeeper → Controls access or information.

4- What could be the decision criteria?

- Energy efficiency

- Technical support and maintenance

- Availability of spare parts

- Price and payment terms

- Reduction in downtime

5- How is this different from buying something like a home air compresor at a store?

I think that a main difference is they are looking for an industrial sistem air for the company and they won't find it in a supermarket, as they only sell this type of equipment for home use.

Consultative selling: The local Atlas Copco distributor can differentiate itself by showing how its support, installation and training reduce long-term costs.

Long-term value: The buying company values energy efficiency and downtime reduction, not just immediate price.

Post-sale service: The availability of on-site maintenance and technical support can be decisive against a cheaper but poorly serviced supplier.