Marketing 101 Resource Bank by https://padlet.com/kristilewis1/4t85lv05gpayw12c Welcome to the Marketing 101 Resource Bank! As a marketing intern, you’ll be learning real-world skills that nonprofits use every day—but I also want to challenge you to take it a step further. Think like a consultant: lead your learning, bring fresh ideas, and take ownership of your work. Each unit in this resource bank covers a core marketing concept—from branding and content creation to AI tools and marketing ethics—with resources, activities, and examples to help you grow your skills and make a real impact. I can’t wait to see where your creativity and leadership take you! en-us 2025-06-01 01:09:53 UTC 2025-06-23 17:47:38 UTC hello@padlet.com Brand Strategy Fundamentals kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474753402 2025-06-01 01:09:54 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474753402 Creating Brand Guidelines kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474753409 2025-06-01 01:09:55 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474753409 Storytelling for Impact kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474753412 2025-06-01 01:09:57 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474753412 Social Media Content Calendar kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474753413 2025-06-01 01:09:57 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474753413 AI Tools for Marketers kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474753415 2025-06-01 01:09:57 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474753415 Analytics & Measurement kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474753418 2025-06-01 01:09:58 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474753418 Ethical Marketing Guidelines kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474753419 2025-06-01 01:09:58 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474753419 Inclusive Marketing Checklist kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474753452 2025-06-01 01:10:00 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474753452 kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474756272 The identity of a business — what it stands for, how it looks, and how it’s perceived.

]]> 2025-06-01 01:22:49 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474756272 kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474756411 A systematic approach for developing, implementing, executing and evaluating
marketing strategies.

]]> 2025-06-01 01:23:36 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474756411 Guide to Branding kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474756793 2025-06-01 01:25:42 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474756793 kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474759710 Marketing Mix: Product, Price, Place, Promotion — the foundational tools for marketing strategy.

]]> 2025-06-01 01:39:47 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474759710 kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474759871 A specific group of consumers a company aims to reach.

]]> 2025-06-01 01:40:43 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474759871 kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474760146 Attention, Interest, Desire, Action — a model of the customer journey.

]]> 2025-06-01 01:42:01 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474760146 Branding Strategy for NPOs kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474768279 2025-06-01 02:17:10 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474768279 What's A Brand? kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474769358 2025-06-01 02:21:12 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474769358 AI for Branding kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474770166 2025-06-01 02:24:29 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474770166 kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474771707 Producing media (graphics, text, video) to connect with an audience.

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]]> 2025-06-01 02:31:11 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474772094 kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474772334 Being honest, transparent, and respectful in marketing.

]]> 2025-06-01 02:32:22 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474772334 kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474772981 How people think, feel, and behave in response to marketing.

]]> 2025-06-01 02:35:00 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474772981 kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474773812 Improving how a website shows up in search engine results.

]]> 2025-06-01 02:38:15 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474773812 kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474774015 Creating sites that are attractive, usable, and drive conversions.

]]> 2025-06-01 02:38:59 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474774015 kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474779956 2025-06-01 03:02:50 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3474779956 kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3480566508 2025-06-05 15:19:36 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3480566508 kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3480987345 Why a strong plan matters.

]]> 2025-06-06 02:34:03 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3480987345 kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3480989356 ToFu - MoFu - BoFu

]]> 2025-06-06 02:36:23 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3480989356 kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3481584336 Intro to Marketing - MPP, Mix, Target Market, AIDA

]]> 2025-06-06 16:26:59 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3481584336 kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3489833382 2025-06-13 19:24:07 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3489833382 kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3491970351 2025-06-16 15:18:20 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3491970351 kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3491983134 Engaging and effective social media

]]> 2025-06-16 15:34:38 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3491983134 kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3497395121 2025-06-20 20:15:12 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3497395121 kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3497397835 2025-06-20 20:24:56 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3497397835 kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3497410955 2025-06-20 21:12:12 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3497410955 kristilewis1 https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3499451785 2025-06-23 17:47:37 UTC https://padlet.com/kristilewis1/4t85lv05gpayw12c/wish/3499451785