Tormenta de Arroz by Raymond Schefer https://padlet.com/rschefer1/4ssue79apxl11f6n MARAVILLA G G3 en-us 2021-12-08 15:29:56 UTC 2022-02-25 21:45:01 UTC hello@padlet.com Instrucciones rschefer1 https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1936136692 1. Defina el síntoma del dolor/ problema
2. Cada integrante tiene 8 minutos para escribir en FORMA INDIVIDUAL las causas del síntoma
3. Cada integrante coloca ahora sobre el lienzo del padlet lo que escribió en forma individual
4. Se comienza el proceso de agrupación temática
Lo normal es que queden de 4 a 8 grupos de "dolores"
5. Una vez agrupados, se resume con un nuevo sticker o post it, de otro color que sirve como resumen
6. Una vez logrados los grupos y realizado el resumen, se busca la elevación es decir, la causa principal que da origen a  los dolores y al síntoma inicial.]]> 2021-12-08 15:29:56 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1936136692 Perdida de clientes Tampico Zero rschefer1 https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1936136693 2021-12-08 15:29:56 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1936136693 Estrategia no definida https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945273567 2021-12-13 18:29:22 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945273567 Falta de estimación de demanda https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945273657 2021-12-13 18:29:25 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945273657 https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945275029 Producto estático ]]> 2021-12-13 18:30:02 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945275029 Falta de producto https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945275066 2021-12-13 18:30:02 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945275066 Falta de disponibilidad https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945275237 2021-12-13 18:30:08 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945275237 Inconsistencia en la comunicación en cuanto a periodo de tiempo https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945275396 2021-12-13 18:30:13 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945275396 Racionalizacion para produccion https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945275537 2021-12-13 18:30:17 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945275537 No foco a la innovación https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945275991 2021-12-13 18:30:29 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945275991 Falta de seguimiento de estrategia en el tiempo https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945276252 2021-12-13 18:30:37 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945276252 Sin objetivo claro https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945276729 2021-12-13 18:30:51 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945276729 Estrategia comercial enfocada sólo en el canal tradicional https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945276795 2021-12-13 18:30:53 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945276795 Falta de recursos de continuidad para desarrollo https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945276882 2021-12-13 18:30:55 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945276882 Foco en diversos proyectos con la FDV https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945277563 2021-12-13 18:31:15 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945277563 Poca realización de muestreo https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945277640 2021-12-13 18:31:18 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945277640 https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945277688 Sin estrategia definida]]> 2021-12-13 18:31:19 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945277688 Compañia enfocada en volumen, no en diferenciacion https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945278159 2021-12-13 18:31:33 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945278159 https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945278549 Lanzamiento tibio en terminos de marca. Se hizo ruido muy poco tiempo]]> 2021-12-13 18:31:43 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945278549 Falta de presentaciones diferenciadas para diferenciar portafolio https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945278646 2021-12-13 18:31:46 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945278646 Determinación de plazos para crear el paladar para este producto https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945278920 2021-12-13 18:31:54 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945278920 Falta Comunicacion enfocada en target https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945280007 2021-12-13 18:32:27 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945280007 Corta fecha del producto. Problemas logisticos https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945280280 2021-12-13 18:32:36 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945280280 https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945280355 Falta de capacidad de producción ]]> 2021-12-13 18:32:38 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945280355 Baja comunicación al shopper y consumidor https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945280557 2021-12-13 18:32:43 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945280557 Empaque no diferenciado (solo la etiqueta) https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945281022 2021-12-13 18:32:57 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945281022 Estrategia de precios intercanal https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945281150 2021-12-13 18:33:01 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945281150 https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945281446 MKT , no usamos canales no convencionales para comunicarnos con el consumidor (Facebook, Instagram, web pages, etc)



]]> 2021-12-13 18:33:09 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945281446 Promoción en segmentos generales y no especializados acorde al tipo de mercado https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945281735 2021-12-13 18:33:17 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945281735 Falta de foco en canal autoservicios https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945281893 2021-12-13 18:33:22 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945281893 No se le dio seguimiento a la estrategia en el tiempo https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945282953 2021-12-13 18:33:53 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945282953 Comunicación clara para tipo de mercado https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945283165

]]> 2021-12-13 18:34:00 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945283165 Segmentacion adecuada para focalizar los recursos https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945283989 2021-12-13 18:34:22 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945283989 Era la marca Tampico la adecuada para sacar este producto? https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945284029 2021-12-13 18:34:23 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945284029 Fuerza de impulso separada para innovaciones https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945287369 2021-12-13 18:35:56 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945287369 Determinación del tipo de consumidor y la forma de adquisición. https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945289435 2021-12-13 18:36:55 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945289435 https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945290178 No usamos la vía correcta para comunicarnos con el consumidor target]]> 2021-12-13 18:37:17 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945290178 Falta de demand planning https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945310788 2021-12-13 18:46:20 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945310788 Falta orientacion a la innovacion rschefer1 https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945311861 2021-12-13 18:46:52 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945311861 Diseño débil de la estrategia de innovación (tiempos, nichos, precios, etc.) https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945316256 2021-12-13 18:49:02 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945316256 Inconsistencia en estrategia comercial https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945318223 2021-12-13 18:49:56 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945318223 Baja comunicación enfocada en el shopper https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945321030 2021-12-13 18:50:59 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945321030 Mejora en conocimiento del consumidor https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945322449 2021-12-13 18:51:39 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945322449 CUAL SERIA EL COMUN DENOMINADOR? EL PUNTO DE INICIO DEL PROBLEMA rschefer1 https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945334458 2021-12-13 18:56:44 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945334458 Falta de foco y consistencia en la estrategia de innovación https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945346610 2021-12-13 19:01:58 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/1945346610 Desarrollar la categoría de refrescantes a través de un nuevo producto que acompañe las tendencias del mercado, necesidades del consumidor y expectativas de volumen/rentabilidad por parte de la compañía. Acompañada de una estrategia comercial que garantice los resultados al menos el primer año. https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/2067037037 2022-02-25 21:43:34 UTC https://padlet.com/rschefer1/4ssue79apxl11f6n/wish/2067037037