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      <title>G5 - Social Innovation Challenge by Nally</title>
      <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm</link>
      <description>1)Start to write down all that you know, including your guesses (= your hypotheses) about each part (box) of your project/business idea.
2)Identify your riskiest assumption. If you have a new project/business idea, you will probably need to start with Box A. Do you genuinely understand your customers´ underlying needs?
3)Start the experiment to derisk your riskiest assumption and to validate your hypotheses.
4)Keep on until all your hypotheses are validated and you have either found a sound project/ business model, pivot, or concluded that you better do something else.  </description>
      <language>en-us</language>
      <pubDate>2022-05-06 23:52:35 UTC</pubDate>
      <lastBuildDate>2022-07-07 19:02:50 UTC</lastBuildDate>
      <webMaster>hello@padlet.com</webMaster>
      <image>
         <url></url>
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      <item>
         <title>1. Increase Filipinos&#39; knowledge on clean water and sanitation.</title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2202697965</link>
         <description><![CDATA[<div>The group found that there are 829,000 people that die annually as a result of unsafe drinking-water, sanitation and hand hygiene (WHO, 2021). Having knowledge of and access to clean water and sanitation would help stop these deaths from happening.&nbsp;</div>]]></description>
         <enclosure url="" />
         <pubDate>2022-05-28 02:34:49 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2202697965</guid>
      </item>
      <item>
         <title>3. Encourage Filipinos in modern-day &quot;bayanihan.&quot;</title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2202698059</link>
         <description><![CDATA[<div>The Filipinos have a deep cultural ties with the concept of&nbsp;<em>bayanihan.&nbsp;</em>The group wants to encourage this through an app that encourages the users to post and lend a hand to others. </div>]]></description>
         <enclosure url="" />
         <pubDate>2022-05-28 02:35:02 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2202698059</guid>
      </item>
      <item>
         <title>2. Improve the overall water and sanitation access of Filipinos. </title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2202698093</link>
         <description><![CDATA[<div>At the time of writing, it is estimated that 1 out of 10 Filipinos still do not have access to improved water sources (WHO, 2019). This issue is important since it involves the overall health and wellbeing of Filipinos.&nbsp;</div>]]></description>
         <enclosure url="" />
         <pubDate>2022-05-28 02:35:05 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2202698093</guid>
      </item>
      <item>
         <title>The Accessibility of Clean Water</title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2216538089</link>
         <description><![CDATA[<div>The group wants to address the societal problem of access to clean water and sanitation. Clean water is necessary for everyday life such as public health, drinking, cleaning, showering, etc. This would lead to better health. </div>]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1714078944/a56e43ef4f1695820ba171612e8cefbc/PumpingWater.jpeg" />
         <pubDate>2022-06-09 16:50:48 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2216538089</guid>
      </item>
      <item>
         <title>Water Quality Test Kits</title>
         <author>mauiramos</author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2217524700</link>
         <description><![CDATA[<div>First, other methods of checking for potable water include water test kits that could test for contaminants such as lead, pesticides, among others (Water Testing Kits, n.d.). This would ensure that the water is safe for drinking or use. Secondly, location applications are common with examples such as Waze, Life360 and others. ‌</div>]]></description>
         <enclosure url="https://www.wateroam.com/water-test-kit.html" />
         <pubDate>2022-06-10 13:53:06 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2217524700</guid>
      </item>
      <item>
         <title>Technological Changes</title>
         <author>mauiramos</author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2217544151</link>
         <description><![CDATA[<div>Technological changes that may affect our market would be the continuous development of ICT, this would open up possibilities of similar applications entering the market. In the recent times, majority of the population have access to smartphones and cellular data/Wi-Fi. We want to be able to utilize what they already have and bring them a low-cost solution. </div>]]></description>
         <enclosure url="" />
         <pubDate>2022-06-10 14:10:09 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2217544151</guid>
      </item>
      <item>
         <title>The Location</title>
         <author>krisanncaoile</author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2217640346</link>
         <description><![CDATA[<div>The fight for clean water for the whole world is not impossible but difficult to achieve. As a group, we have chosen to be more realistic with the population that we will be serving. Given the established water companies in the National Capital Region, the group would like to have their target market in <strong>Laguna, </strong>away from the area served by the two major water providers<strong>.&nbsp;</strong></div>]]></description>
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         <pubDate>2022-06-10 15:56:55 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2217640346</guid>
      </item>
      <item>
         <title>Patak</title>
         <author>krisanncaoile</author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2217648943</link>
         <description><![CDATA[<div>Patak is a GPS-based application that would allow users to locate clean, and accessible water supply. In order to be value-adding, it would require other people's contributions to vouch for that specific supply of water. People would have access to reviews of others and can put their own reviews. There would be several stakeholders such as companies, government, citizens, the group, etc. Modules would also be available for public use that would educate people who use the application on how to clean water and how to ensure that the water they find is clean. Since safe water is more difficult to find in depressed areas, we want to give them options that are low-cost and high-impact.</div>]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1714078944/3889e6ba25df51b3c983ca1ae38f8c53/Patak.png" />
         <pubDate>2022-06-10 16:09:13 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2217648943</guid>
      </item>
      <item>
         <title>The Application&#39;s Value Proposition</title>
         <author>krisanncaoile</author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2217662263</link>
         <description><![CDATA[<div>Water is an everyday necessity. We want our consumers to be able to access water easily at a low cost. Water may seem like a small thing but can impact a person's productivity and every day life if they do not have access to clean water. Other solutions require large capital such as filters and purifiers that might be far from where they are living. This could be more effective as it could reach more people through a single app than a single filter.&nbsp;</div>]]></description>
         <enclosure url="" />
         <pubDate>2022-06-10 16:26:20 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2217662263</guid>
      </item>
      <item>
         <title>Economic and Social Changes</title>
         <author>krisanncaoile</author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2217669219</link>
         <description><![CDATA[<div>Focusing on Laguna, the region is mostly urbanized but 30% is still rural according to PSA (2010). It can be assumed that water is safely and easily accessed, but there are many repressed areas that still struggle to have clean water every day. Poverty is a pressing issue and the aspect of water accessibility is one that we want to address. There is also continuous urbanization that would limit water accessibility if the population rises faster than urbanization. </div>]]></description>
         <enclosure url="" />
         <pubDate>2022-06-10 16:35:08 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2217669219</guid>
      </item>
      <item>
         <title>Social Media</title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2217892498</link>
         <description><![CDATA[<div>We aim to reach our target market and customers in the most efficient and effective way possible. That being said, we choose social media as our medium to reach and connect with customers. This is the most effective and efficient medium to utilize as we are aware of the volume of users who use social media everyday to connect with others. Social Media platforms such as Facebook, Twitter, Instagram, and Tiktok, allow us to connect with our target market by taking advantage of the volume of users utilizing this as well as its easy to use platform and flexible interface. Moreover, by connecting with our customers, we aim to gain their trust and create a brand for our product that promotes transparency and assurance with the market.&nbsp;</div>]]></description>
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         <pubDate>2022-06-11 00:06:00 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2217892498</guid>
      </item>
      <item>
         <title>Knowledge</title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2217907197</link>
         <description><![CDATA[<div>The Eco-social benefits our product generates provide access to information on the different bodies of water within the region that is potable or not potable as well as provide information on sanitation. Furthermore, this gives valuable information for the development of these water sources in terms of maintaining, sanitation, or product development for society's benefit.&nbsp;</div>]]></description>
         <enclosure url="" />
         <pubDate>2022-06-11 00:56:09 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2217907197</guid>
      </item>
      <item>
         <title>The Team&#39;s Main Goal</title>
         <author>krisanncaoile</author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2237430512</link>
         <description><![CDATA[<div>The main goal we want to reach is to give everyone the same opportunities to access clean water and sanitation. Through our solution, we want to reach as many people as possible. Since the team is made up of students, the solution would be funded by organizations that support start-ups. To continue the stream of revenue, the application would be given options for better features that would be paid.&nbsp;<br><br></div>]]></description>
         <enclosure url="" />
         <pubDate>2022-07-05 17:59:48 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2237430512</guid>
      </item>
      <item>
         <title></title>
         <author>krisanncaoile</author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238238814</link>
         <description><![CDATA[<div>Before the group begins the formal development of the application, they would want to engage in further consultation with perspective point people to guide them throughout the entire process.<br><br>According to Abdukadirov (2019), a GPS app like Uber would cost around Php 303,600 pesos to create. With this in mind, the group aims to pitch Patak to organizations that support start-ups or raise money through crowdfunding initiatives within the said first 6 months.&nbsp;<br><br>After this is done, the group plans to find partner organizations that would support the advocacy. This phase would be looking for volunteers and other professionals that could help develop Patak. This may be through marketing, operations, app development, funding, and the like.&nbsp;<br><br>The next phase the group envisions would be the launching of the app. This phase would focus on the application's social media presence on social media platforms and the help of volunteers to market the product. After, the group aims to gain traction and users. There would be patrons of the app and supporters. Users who are free-to-use may encounter in-app paid advertisements. Meanwhile, paying users will receive more features, ad-less usage, and essential features.&nbsp;<br><br>Lastly, the group aims to constantly update the application with the help of users' feedback to better serve the advocacy the app was made for.</div>]]></description>
         <enclosure url="" />
         <pubDate>2022-07-06 16:31:09 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238238814</guid>
      </item>
      <item>
         <title>The Application&#39;s Key Resources</title>
         <author>krisanncaoile</author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238259245</link>
         <description><![CDATA[<div>Before the group begins the formal development of the application, they would want to engage in further consultation with perspective point people to guide them throughout the entire process.</div>]]></description>
         <enclosure url="" />
         <pubDate>2022-07-06 17:10:06 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238259245</guid>
      </item>
      <item>
         <title>Electricity </title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238743598</link>
         <description><![CDATA[<div>Given that we utilize social media to reach our customers, we would be utilizing electricity and energy sources to run software and electronics. Through that, using a large amount of electricity harms the overall environment as it may contribute to global warming. Though this may seem non-renewable in terms of energy consumption, this is sustainable, especially with technological advancements. In the future, with more developments in technology, this eco-social cost can indeed be refurbished in more sustainable ways.</div>]]></description>
         <enclosure url="http://4.bp.blogspot.com/-gCuVtkwUUZ4/U2_fomfmIpI/AAAAAAAAABw/TbDg_KppgIA/s1600/white-electricity-cable-wallpaper.jpg" />
         <pubDate>2022-07-07 06:41:17 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238743598</guid>
      </item>
      <item>
         <title>Waves for Water</title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238749988</link>
         <description><![CDATA[<div>The group consulted with the organization <strong>Waves for Water</strong>. They are an international non-profit organization, with a division in the Philippines, aimed at providing access to clean water.&nbsp;</div><div><br>Contact Persons:<br><strong>Jenica Beatriz V. Dizon</strong></div><div>Country Director - Philippines</div><div>+63 948 793 0216</div><div><a href="mailto:jenica@wavesforwater.org">jenica@wavesforwater.org</a></div><div><br><strong>Sarah Reenfrida M. Jimenez</strong><br>Program and Operations Officer<br>+63 956 953 3852<br><a href="mailto:sarah@wavesforwater.org">sarah@wavesforwater.org</a></div>]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1714078944/cf2fea9c490031fd3e51585104e1e8f9/w4w.png" />
         <pubDate>2022-07-07 06:49:16 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238749988</guid>
      </item>
      <item>
         <title>Franchesca Lopez as the App Developer and Designer</title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238763750</link>
         <description><![CDATA[<div>Ms.<strong> Franchesca Lopez </strong>is currently a third year student in the College of Computer Sciences studying BS Computer science major in Software Technocology. She would be responsible for developing the app and making sure that the app is fully functioning.&nbsp;</div>]]></description>
         <enclosure url="" />
         <pubDate>2022-07-07 07:09:17 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238763750</guid>
      </item>
      <item>
         <title></title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238837318</link>
         <description><![CDATA[<div>Abdukadirov, A. (2019, February 25). How Much Does It Cost to Build App (Uber, Evernote, WhatsApp) in the Philippines.&nbsp;</div><div>&nbsp;https://alisher.io/how-much-does-it-cost-to-build-app-uber-evernote-whatsapp-in-the-philippines/<br><br>Department of Environment and Natural Resource | Republic of the Philippines. (2019). <em>Laws and Policies | Water Quality Management Section</em>. Emb.gov.ph. https://water.emb.gov.ph/?page_id=396<br><br>Statista (2021). Number of smartphone users in the Philippines from 2017 to 2020, with forecasts until 2026. https://www.statista.com/statistics/467186/forecast-of-smartphone-users-in-the-philippines/#:~:text=In%202020%2C%20there%20were%20approximately,smartphone%20users%20in%20the%20country.<br><br>Philippine Statistics Authority. (2010). &nbsp;</div><h1>Urban Barangays in the Philippines (Based on 2010 CPH).</h1><div>https://psa.gov.ph/content/urban-barangays-philippines-based-2010-cph<br><br>Philippine Statistics Authority. (2020). <em>Annual Poverty Indicators Survey (APIS) | Philippine Statistics Authority</em>. Psa.gov.ph. https://psa.gov.ph/content/annual-poverty-indicators-survey-apis</div><div><br>World Health Organization. (2019, June 18).&nbsp;</div><h1>1 in 3 people globally do not have access to safe drinking water – UNICEF, WHO. https://www.who.int/news/item/18-06-2019-1-in-3-people-globally-do-not-have-access-to-safe-drinking-water-unicef-who</h1><div>&nbsp;<br><br>World Health Organization. (2022, March 21). <em>Drinking-water</em>. Who.int; World Health Organization: WHO. https://www.who.int/news-room/fact-sheets/detail/drinking-water#:~:text=Some%20829%20000%20people%20are,water%2C%20sanitation%20and%20hand%20hygiene.<br><br>Wateroam. (2020). <em>Instant Water Quality Test Kits | Test for bacteria, pesticides and more</em>. WATEROAM. https://www.wateroam.com/water-test-kit.html</div><div>‌</div>]]></description>
         <enclosure url="https://www.statista.com/statistics/467186/forecast-of-smartphone-users-in-the-philippines/#:~:text=In%202020%2C%20there%20were%20approximately,smartphone%20users%20in%20the%20country." />
         <pubDate>2022-07-07 09:14:11 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238837318</guid>
      </item>
      <item>
         <title></title>
         <author>krisanncaoile</author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238849799</link>
         <description><![CDATA[<div>Not all households can afford a filter. We want to work with possible household items that our users may already have in their houses or can buy for much cheaper price than filters. For example, a household that can use this app will already have a smartphone and access to cellular data or Wi-Fi. Other than the price tag, we want to give them options. Since it will be a GPS-based application, the application would show bodies of water that would be suitable for consumption. They would have the option of choosing which would be more convenient or which area is nearer.&nbsp;<br><br></div>]]></description>
         <enclosure url="" />
         <pubDate>2022-07-07 09:38:35 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238849799</guid>
      </item>
      <item>
         <title>The Team&#39;s Key Activities/Services</title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238868000</link>
         <description><![CDATA[<div>(A) Value Proposition<br>a,b) Patak is an application that aims to serve the Clean Water &amp; Sanitation SDG by helping individuals decipher whether the water in a certain location is potable. With this in mind, the key activities/programs would include a GPS service for the application, and the water quality guidelines created by the Pollution Control Association of the Philippines, Inc. [PCAPI] (2020). First, the application will have would be a GPS system to identify the user's location. Second, the local guidelines created by the PCAPI will be the basis for the application's criteria in rating if the water quality in a certain area would be potable.&nbsp;<br><br>c) For the platforms, the group aims to have this as a mobile app. This means that the application will be on mobile gadgets for users have increased access given the 79 million of smartphone users in the Philippines as of 2020 (Statista, 2021).&nbsp; With this in mind, it is important to note that another key activity the group would include collaboration with mobile application developers to align the vision the group has for their application.&nbsp;<br><br>(B) Distribution Channels<br>a) As mentioned previously, the group aims to have the application on mobile devices. The group will mainly use social media to increase awareness for users to download the application on their respective devices. Given this, the group would have a key activity in increasing their social media presence to increase their awareness of the existence of the group's solution. Additionally, the group would need to partner with the Local Government Units of the target market (i.e. Laguna) and their initiatives that align with the advocacy. This should be done as possible users of the application could be informed of the existence of the group's application through the LGU and increases awareness.&nbsp;<br><br>(C) Customer Relationships<br><br>a and b) In producing relationships with customers, the application would use their social media accounts and have a support email the application could have for customers to contact the group. A key activity would include collaboration with customers to make sure the solution is working to serve the intended purpose of such through focus group discussions and the like.<br><br>(D) Revenue Streams<br>a) The group aims to produce profit through advertisements in the application, and some premium features within the application. Users could opt to pay for these features or remove advertisements in the application. Given this, a key activity relating to the revenue streams would be the process of hammering out the financial side of the company and making sure the business will be sustainable. In particular, this would include looking for potential advertisers in the application, and the creation of premium features at a price that would be affordable for their users.</div>]]></description>
         <enclosure url="https://www.statista.com/statistics/467186/forecast-of-smartphone-users-in-the-philippines/#:~:text=In%202020%2C%20there%20were%20approximately,smartphone%20users%20in%20the%20country." />
         <pubDate>2022-07-07 10:18:45 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238868000</guid>
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      <item>
         <title>Stakeholders and Key Partners</title>
         <author>krisanncaoile</author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238882575</link>
         <description><![CDATA[<div>The group's main partners would be those who use Patak. We want to give them an experience that would allow them to continue using the application for their everyday needs. With the modules, they can also find possible ways to disinfect their water for consumption and sanitary purposes. The group identifies six main partners to ensure its sustainability.&nbsp;<br><br>First, the Pollution Control Association of the Philippines, Inc. [PCAPI] would be a partner of the group as they are the authors of the group's basis for guidelines on water quality. The group will be in constant communication with PCAPI to hammer out the guidelines and modules the group will create. This ensures information will be accurate with respect to existing guidelines.<br><br>Second, mobile application markets and developers would be a partner of the group as their solution is a mobile app and the group will aim to align with the developers in creating the application to the specific vision they have.&nbsp;<br><br>Third, the group aims to have point persons that they could tag as consultants. These consultants are resource people that the group could consult with regarding their next steps, and the execution of their solution.<br><br>Fourth, the local government units of the target market (i.e. Laguna) would be another partner. Since Patak is free for all and is public, we want to ensure that we partner with the government units that would be affected by Patak. Through partnerships with the government, it can ensure that the benefits that could be gained would be sustainable. These units can also help verify the reliability of Patak.&nbsp;<br><br></div><div>Fifth, the group looks into organizations with similar advocacies as potential partners. This is the case as Patak would reach its target customers through partner organizations. Additionally, these organizations could collaborate with the group and increase awareness for these advocacies and organizations as they are included in <em>Patak</em>. Examples of these organizations would include Waves for Water, Earth Island Institute, and Green Empowerment. Again, these organizations would help in reaching out to the people who would benefit, finding volunteers who could aid in our advocacy, and most of all, becoming one step closer to achieving the SDG, Clean Water, and Sanitation.&nbsp;<br><br></div>]]></description>
         <enclosure url="" />
         <pubDate>2022-07-07 10:50:44 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238882575</guid>
      </item>
      <item>
         <title>Krisann Caoile as the Marketing Manager</title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238937398</link>
         <description><![CDATA[<div>Ms. Krisann Caoile is a third-year student from the School of Economics taking up a major in Industrial Economics. She will be overseeing and responsible for developing, implementing and executing strategic marketing plans for the app in order to attract potential customers or retain them.</div>]]></description>
         <enclosure url="" />
         <pubDate>2022-07-07 12:38:27 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238937398</guid>
      </item>
      <item>
         <title>Raphael Ramos as the Relations Officer</title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238937482</link>
         <description><![CDATA[<div>Mr. Raphael Ramos is a third-year student who is currently taking up B.S. in Applied Economics with a M.S. program in Economics who is from the School of Economics. He will be responsible for organizing and relating information with partners.&nbsp;</div>]]></description>
         <enclosure url="" />
         <pubDate>2022-07-07 12:38:38 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238937482</guid>
      </item>
      <item>
         <title>Matthew Danao as the Research and Development Officer</title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238937592</link>
         <description><![CDATA[<div>Mr. Matthew Danao is a current third-year student taking up a major in Industrial Economics from the School of Economics. He is responsible for overseeing research activities and develop knowledge-based products for a company. </div>]]></description>
         <enclosure url="" />
         <pubDate>2022-07-07 12:38:50 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238937592</guid>
      </item>
      <item>
         <title>Jonah Manalad as the Finance Manager</title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238937909</link>
         <description><![CDATA[<div>Ms. Jonah Manalad is a third-year student from the School of Economics currently taking up a major in Industrial Economics. She will oversee the financial operations of the organization. </div>]]></description>
         <enclosure url="" />
         <pubDate>2022-07-07 12:39:09 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238937909</guid>
      </item>
      <item>
         <title>Collaborative Relationship</title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238946839</link>
         <description><![CDATA[<div>We aim to create a collaborative relationship with the app users as they will help sustain the app. The app's goal is to have enough water reviewers so that everyone will have access to clean water. </div>]]></description>
         <enclosure url="" />
         <pubDate>2022-07-07 12:53:07 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238946839</guid>
      </item>
      <item>
         <title>Awareness</title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238957374</link>
         <description><![CDATA[<div>The group plans to advertise the project through online social media apps such as Facebook, Twitter, Instagram, and Tiktok.</div>]]></description>
         <enclosure url="" />
         <pubDate>2022-07-07 13:09:15 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238957374</guid>
      </item>
      <item>
         <title>Evaluation</title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238961137</link>
         <description><![CDATA[<div>The group would take into account the intended audience's insights while developing the app. Additionally, further evaluation of the app will also be done through their respective app distribution platform (App Store/Play Store). Both the apps have a rating system by their users.&nbsp;</div>]]></description>
         <enclosure url="" />
         <pubDate>2022-07-07 13:15:09 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238961137</guid>
      </item>
      <item>
         <title>Purchase</title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238962927</link>
         <description><![CDATA[<div>Patak would primarily be a free application with a premium version that would be an in-app purchase. This allows our intended audience, the marginalized, to be able to have access to our app. </div>]]></description>
         <enclosure url="" />
         <pubDate>2022-07-07 13:17:59 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238962927</guid>
      </item>
      <item>
         <title>Delivery </title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238963465</link>
         <description><![CDATA[<div>Patak would be an app that would only need the internet to be uploaded. </div>]]></description>
         <enclosure url="" />
         <pubDate>2022-07-07 13:19:02 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238963465</guid>
      </item>
      <item>
         <title>After Sales</title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238963569</link>
         <description><![CDATA[<div>The group plans to continue to provide support, update and fix bugs as the app continues to run. We would also need to provide updates for the software updates of Android and IOS. </div>]]></description>
         <enclosure url="" />
         <pubDate>2022-07-07 13:19:14 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238963569</guid>
      </item>
      <item>
         <title>Fixed Costs</title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238967468</link>
         <description><![CDATA[<ul><li>Application Development Costs</li><li>Google Play Store and Apple App Store Account Fee</li></ul>]]></description>
         <enclosure url="" />
         <pubDate>2022-07-07 13:25:30 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238967468</guid>
      </item>
      <item>
         <title>Variable Costs </title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238967557</link>
         <description><![CDATA[<ul><li>Marketing and Advertising</li><li>Wages of App Developers and Designers</li><li>Maintenance Costs</li></ul>]]></description>
         <enclosure url="" />
         <pubDate>2022-07-07 13:25:39 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238967557</guid>
      </item>
      <item>
         <title>App Development</title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238991687</link>
         <description><![CDATA[<div>Since Patak is an application, a big part of the cost is the fixed cost of developing the app. Depending on the duration of the projects, Omninos (2021) estimates that the development of an app in the Philippines would range at about 92,000 to 470,000 pesos. This figure is exclusive of bug fixes and other updates.&nbsp;</div>]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1714078944/dca88855082c401b31f1437d8bdb7e01/become_mobile_app_developer_1200x900.jpeg" />
         <pubDate>2022-07-07 14:00:55 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2238991687</guid>
      </item>
      <item>
         <title>Freemium Model</title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239000370</link>
         <description><![CDATA[<div>The group would be utilizing a Freemium model. In this pricing strategy, initially, the app would be downloaded for free with the basic services available. The user may be able to upgrade the app through an in-app purchase for additional features like a wider range of radius for water sources, and more information of the water’s test results. The group plans to have this type of revenue so that our intended audience, the marginalized, could be able to use the app without any extra costs.&nbsp;</div>]]></description>
         <enclosure url="" />
         <pubDate>2022-07-07 14:13:28 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239000370</guid>
      </item>
      <item>
         <title></title>
         <author>krisanncaoile</author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239003697</link>
         <description><![CDATA[<div>As a whole, the group's current solution does not have similar solutions within the target market/communities.<br><br>However, as individual portions of the application, the modules being created by the team to educate individuals on water may already existing.&nbsp;<br><br></div>]]></description>
         <enclosure url="" />
         <pubDate>2022-07-07 14:18:03 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239003697</guid>
      </item>
      <item>
         <title>Straw Water Filter</title>
         <author>krisanncaoile</author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239006908</link>
         <description><![CDATA[<div>Second, there are water filter straws such as the LifeStraw that purify water from bacteria, parasites, and microplastics. This is an accessible solution but would require at least Php 1,500 upfront. Also, this would not allow storing of water as it would only filter the water when drinking from it. </div>]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1643261827/b4039fbc39c063420f692494985d0a1b/image.png" />
         <pubDate>2022-07-07 14:21:46 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239006908</guid>
      </item>
      <item>
         <title>Crowdfunding</title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239008640</link>
         <description><![CDATA[<div>The group plans to use crowdfunding to be able to pay for a part of the&nbsp;development cause. There have been successful app and non-profit organizations that started through crowd-funding apps like MightyCause.com and GoFundMe.com. </div>]]></description>
         <enclosure url="" />
         <pubDate>2022-07-07 14:24:16 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239008640</guid>
      </item>
      <item>
         <title>Advertisements</title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239009463</link>
         <description><![CDATA[<div>The group plans to have advertisements within the app. These advertisements allow the app to gain revenue even through non-paying patrons. </div>]]></description>
         <enclosure url="" />
         <pubDate>2022-07-07 14:25:41 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239009463</guid>
      </item>
      <item>
         <title>Revenue Stream</title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239035333</link>
         <description><![CDATA[<div>The group found that in the region that the target audience is, 87% of the population has available basic sanitation services or improved sanitation (Philippine Statistics Authority, 2020). We can then estimate that 439,000 individuals in the province do not have access to clean water and sanitation. Our goal is gain 200,000 users. We estimate that 10% of the users would choose to opt for the premium option of the app.&nbsp;Additionally the group would be utilizing a crowdfunding app to crowdfund the development of the app. </div>]]></description>
         <enclosure url="" />
         <pubDate>2022-07-07 15:05:48 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239035333</guid>
      </item>
      <item>
         <title>Revenue Breakdown</title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239055457</link>
         <description><![CDATA[<div>We assume that the crowdfunding revenue and premium payments would be able to cover the costs of app developing, and bug fixes and other updates. </div>]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1714078944/0a3820b6f66cdc323319a1c50c6d53b4/Screen_Shot_2022_07_07_at_11_38_15_PM.png" />
         <pubDate>2022-07-07 15:39:36 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239055457</guid>
      </item>
      <item>
         <title>Reinvestment and Investment </title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239058707</link>
         <description><![CDATA[<div>Besides investing and reinvesting into the app, the group plans to use the surplus into improving accessibility for Laguna residents. This may be done through a partnership with the LGU and/or Waves for Water.</div>]]></description>
         <enclosure url="" />
         <pubDate>2022-07-07 15:45:28 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239058707</guid>
      </item>
      <item>
         <title>Mr. Jonas Dumdum</title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239096425</link>
         <description><![CDATA[<div>The group consulted with Mr. Jonas Dumdum. The group was able to incorporate his comments into the group's SIC pitch. The last consultation was done on July 7, 2022. <br><br>Contact: <br><strong>Jonas Dumdum<br></strong>jmdumdum@gmail.com</div>]]></description>
         <enclosure url="" />
         <pubDate>2022-07-07 16:57:37 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239096425</guid>
      </item>
      <item>
         <title></title>
         <author>krisanncaoile</author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239140314</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1643261827/cf7ece5dc09562e91e9a502f1f877a5a/Coffee_Phone_Mock_Up_Instagram_Template.png" />
         <pubDate>2022-07-07 18:27:39 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239140314</guid>
      </item>
      <item>
         <title>Beneficiaries</title>
         <author>krisanncaoile</author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239144004</link>
         <description><![CDATA[<div>(a) Individuals who need clean water&nbsp;<br>(b) partner organizations&nbsp;<br>(c) government institutions</div>]]></description>
         <enclosure url="" />
         <pubDate>2022-07-07 18:36:38 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239144004</guid>
      </item>
      <item>
         <title></title>
         <author>krisanncaoile</author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239144697</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1643261827/c0ea5bc7226ec458852e4b202033e420/image.png" />
         <pubDate>2022-07-07 18:38:11 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239144697</guid>
      </item>
      <item>
         <title></title>
         <author>krisanncaoile</author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239146473</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1643261827/d33f82e3ed20705da8d94de1d68564f3/image.png" />
         <pubDate>2022-07-07 18:43:02 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239146473</guid>
      </item>
      <item>
         <title></title>
         <author></author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239147501</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1714078944/f75730e66dbb405178fe5d33d5150ff1/Screen_Shot_2022_07_08_at_2_18_06_AM_2.png" />
         <pubDate>2022-07-07 18:45:48 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239147501</guid>
      </item>
      <item>
         <title></title>
         <author>krisanncaoile</author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239147902</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1643261827/e8334f970febd725550a76e401d9e9db/image.png" />
         <pubDate>2022-07-07 18:47:04 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239147902</guid>
      </item>
      <item>
         <title></title>
         <author>krisanncaoile</author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239148232</link>
         <description><![CDATA[<div>First, the app would require capital to develop an application. Patak would require a GPS since it is location-based. There would also be other features such as live updates and modules that would give information on how to filter water for use. It would also require the inputs and updates of other users similar to the traffic/navigation application Waze. As said earlier, the application success is rooted in the Filipino’s Bayanihan. Users will be able to inform other users if the specific water is safe or if there is a current problem.&nbsp;</div>]]></description>
         <enclosure url="" />
         <pubDate>2022-07-07 18:48:03 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239148232</guid>
      </item>
      <item>
         <title></title>
         <author>krisanncaoile</author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239148296</link>
         <description><![CDATA[<div><br>For the operational part of the application, there would be the head of Patak who would oversee the day-to-day operations. While Patak is not yet as developed, the team would need volunteers with the same advocacy to help out with the creation of the application, social media marketing, technology and operations, and the like. In the long-term, employees would be needed. The financial stream that Patak would like to get into would be subscriptions that would provide premium subscriptions with other features the application would have.</div>]]></description>
         <enclosure url="" />
         <pubDate>2022-07-07 18:48:15 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239148296</guid>
      </item>
      <item>
         <title></title>
         <author>krisanncaoile</author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239148327</link>
         <description><![CDATA[<div><br>Another key resource the group would use is the local guidelines for water quality as written by the Pollution Control Association of the Philippines, Inc. [PCAPI] (2020). This is a key resource as it will be the basis for the modules the group would provide to educate its users on water quality guidelines.</div><div><br></div>]]></description>
         <enclosure url="" />
         <pubDate>2022-07-07 18:48:20 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239148327</guid>
      </item>
      <item>
         <title></title>
         <author>krisanncaoile</author>
         <link>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239149098</link>
         <description><![CDATA[]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1643261827/e7613ea96590f5f832d9235c142b1734/image.png" />
         <pubDate>2022-07-07 18:50:54 UTC</pubDate>
         <guid>https://padlet.com/dlsu_soe_mzer/4sd5osn0cgwwqbjm/wish/2239149098</guid>
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