https://padlet.com/cccky/4sbh2xme8tpiz4wy 1. 上載廣告影片/圖片/相片/網址 2. 指出該廣告運用了那種宣傳手法 (必須為課堂上教授的5種手法) 3. 指出兩項與廣告相關的明智消費概念 en-us 2022-02-17 02:54:59 UTC 2025-06-19 09:14:06 UTC hello@padlet.com cccky https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2052296109 廣告宣傳手法：突出產品卓越功能(快速找工作，快速回贈)
相關概念：非理性消費/需要]]> 2022-02-17 02:54:59 UTC https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2052296109 21110720 https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2063960629 廣告宣傳手法:提供優惠,吸引消費者購買
相關概念:想要/非理性消費

]]> 2022-02-24 05:44:19 UTC https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2063960629 https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2065616810 宣傳手法：
突顯產品的卓越功能
製造潮流，形成風氣
運用明星效應，吸引消費者仿效
非理性需要]]> 2022-02-25 01:52:13 UTC https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2065616810 https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2065751293 廣告宣傳手法:提供優惠吸引消費者購買（送里數）
相關概念：想要/需要]]> 2022-02-25 03:49:02 UTC https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2065751293 https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2065933806 廣告宣傳手法：吸引消費者購買
相關概念：需要]]> 2022-02-25 07:02:24 UTC https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2065933806 https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2066002245 廣告宣傳手法：運用明星效應，吸引消費者仿效
相關概念：想要/非理性消費]]> 2022-02-25 08:03:27 UTC https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2066002245 21112422 https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2066111031 https://youtu.be/z3yqHiQxlhg

廣告宣傳手法:突然產品的卓越功能
相關概念:需要]]> 2022-02-25 09:45:40 UTC https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2066111031 https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2066126000 iPhone廣告 1A31
宣傳手法： 透過現時潮流吸引消費者購買
相關概念：想要]]> 2022-02-25 09:58:49 UTC https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2066126000 https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2066149218 https://youtu.be/3NAos4yvlLc
宣传手法：吸引消費者食慾
消費概念：想要/炫耀式消費]]> 2022-02-25 10:19:55 UTC https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2066149218 wonghannah4 https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2066150417 廣告宣傳手法：誇大產品的用途，突出產品卓越功能,去吸引消費者持續購買
相關概念：可持續消費、非理性消費]]> 2022-02-25 10:21:10 UTC https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2066150417 https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2066288658 https://youtu.be/6qBE4arBMjU

廣告宣傳手法:突出產品卓越功能
相關概念：非理性消費/想要]]> 2022-02-25 12:38:32 UTC https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2066288658 https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2067360207 https://youtu.be/xFnDgR8MOHw
廣告宣傳手法:突顯產品的卓越功能
相關概念: 想要/需要]]> 2022-02-26 08:09:17 UTC https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2067360207 21110625 https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2067559429 廣告宣傳手法：突出產品卓越功能
相關概念：非理性消費/需要]]> 2022-02-26 14:52:15 UTC https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2067559429 https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2067588707 手機廣告]]> 2022-02-26 15:42:41 UTC https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2067588707 https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2067913024 https://youtu.be/GRz1ROoYNsc

廣告宣傳手法：運用明星效應
相關概念：想要/非理性消費]]> 2022-02-27 04:32:40 UTC https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2067913024 https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2067959928 https://youtu.be/vConoOrmV4I

廣告宣傳手法：吸引消費者購買
相關概念：想要]]> 2022-02-27 06:27:08 UTC https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2067959928 https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2068001209 廣告宣傳手法:運用明星效應，吸引消費者仿效
相關概念:想要/超前性消費]]> 2022-02-27 08:09:28 UTC https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2068001209 https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2068063514 廣告宣傳手法：突出產品卓越功能
相關概念：需要、想要]]> 2022-02-27 10:08:05 UTC https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2068063514 https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2068083947 https://youtu.be/uq7lEiY8MqY
廣告宣傳手法：運用明星效應
相關概念：想要，需要]]> 2022-02-27 10:48:06 UTC https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2068083947 https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2068100849 廣告宣傳手法：運用明星效應，吸引消費者仿效
相關概念：需要/想要/綠色消費]]> 2022-02-27 11:18:25 UTC https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2068100849 https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2068126012 明星效应，让人觉得可靠和想要]]> 2022-02-27 12:09:46 UTC https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2068126012 https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2068222726 明星效應令人想要]]> 2022-02-27 14:44:39 UTC https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2068222726 https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2068253358 https://youtu.be/tiqX20ItWcQ
廣告宣傳手法：突顯產品的卓越功能
相關概念：想要/需要]]> 2022-02-27 15:31:15 UTC https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2068253358 https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2068966973 突顯及誇大產品的用途

相關概念：需要/想要]]> 2022-02-28 06:53:04 UTC https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2068966973 https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2069006756  宣傳手法：突顯iPhone 13 系列的優點，吸引人購買。
相關概念：想要、炫耀性消費。]]> 2022-02-28 07:31:03 UTC https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2069006756 https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2070826639 https://youtu.be/z3yqHiQxlhg。

廣告宣傳手法：讓客人想買這個牌子的產品
相關概念：想要、需要


]]> 2022-03-01 05:15:09 UTC https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2070826639 https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2077571139 宣傳手法：運用明星效應，吸引消費者仿效
與廣告相關的明智消費概念：想要，炫耀性消費]]> 2022-03-04 08:47:31 UTC https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2077571139 21110335 https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2079696074 廣告宣傳手法：運用誇張手法，突出產品卓越功能。
相關概念：想要，可持續消費]]> 2022-03-06 07:52:57 UTC https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2079696074 https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2079997582 https://youtu.be/fGn5a-SMv0A

用折扣優惠吸引客人購買
相關概念：想要、需要]]> 2022-03-06 15:10:32 UTC https://padlet.com/cccky/4sbh2xme8tpiz4wy/wish/2079997582