Marketing and Communications by https://padlet.com/rsweeney14/marketing 2025 Annual Planning en-us 2024-11-18 11:52:02 UTC 2024-12-02 14:38:05 UTC hello@padlet.com https://padlet.net/icons/8.0/png/1f31f.png 2024 Greatest Achievements rsweeney14 https://padlet.com/rsweeney14/marketing/wish/3222113306 The marketing department had an outstanding year in 2024 and achieved so much! The team grew, we built engagement across all platforms, and we introduced a whole host of new services to operations!

]]> 2024-11-18 12:37:20 UTC https://padlet.com/rsweeney14/marketing/wish/3222113306 Website P1 & P2 https://padlet.com/rsweeney14/marketing/wish/3242398244 2024-12-02 09:09:31 UTC https://padlet.com/rsweeney14/marketing/wish/3242398244 Hootsuite https://padlet.com/rsweeney14/marketing/wish/3242398552 2024-12-02 09:09:50 UTC https://padlet.com/rsweeney14/marketing/wish/3242398552 Perks at Work https://padlet.com/rsweeney14/marketing/wish/3242398651 2024-12-02 09:09:57 UTC https://padlet.com/rsweeney14/marketing/wish/3242398651 Launching the Marketing ticketing system samanthapreece2 https://padlet.com/rsweeney14/marketing/wish/3242398661 2024-12-02 09:09:57 UTC https://padlet.com/rsweeney14/marketing/wish/3242398661 Take over of all Marketing materials https://padlet.com/rsweeney14/marketing/wish/3242398863 2024-12-02 09:10:09 UTC https://padlet.com/rsweeney14/marketing/wish/3242398863 Sales Competition https://padlet.com/rsweeney14/marketing/wish/3242398949 2024-12-02 09:10:15 UTC https://padlet.com/rsweeney14/marketing/wish/3242398949 Quarterly Insights samanthapreece2 https://padlet.com/rsweeney14/marketing/wish/3242399029 2024-12-02 09:10:21 UTC https://padlet.com/rsweeney14/marketing/wish/3242399029 Merchandise https://padlet.com/rsweeney14/marketing/wish/3242399141 2024-12-02 09:10:30 UTC https://padlet.com/rsweeney14/marketing/wish/3242399141 B2B blogs samanthapreece2 https://padlet.com/rsweeney14/marketing/wish/3242399155 2024-12-02 09:10:30 UTC https://padlet.com/rsweeney14/marketing/wish/3242399155 New materials rsweeney14 https://padlet.com/rsweeney14/marketing/wish/3242399205 All the new materials from B2B, B2C and B2E.

]]> 2024-12-02 09:10:33 UTC https://padlet.com/rsweeney14/marketing/wish/3242399205 B2C blogs samanthapreece2 https://padlet.com/rsweeney14/marketing/wish/3242399282 2024-12-02 09:10:38 UTC https://padlet.com/rsweeney14/marketing/wish/3242399282 Campaigns eg CMS, 100 Apprentices, Driving, Students, DHL etc https://padlet.com/rsweeney14/marketing/wish/3242399432 2024-12-02 09:10:47 UTC https://padlet.com/rsweeney14/marketing/wish/3242399432 Growing LinkedIn audience and enagement samanthapreece2 https://padlet.com/rsweeney14/marketing/wish/3242399561 2024-12-02 09:10:55 UTC https://padlet.com/rsweeney14/marketing/wish/3242399561 Poppy Marketing Qual https://padlet.com/rsweeney14/marketing/wish/3242399957 2024-12-02 09:11:08 UTC https://padlet.com/rsweeney14/marketing/wish/3242399957 Social media https://padlet.com/rsweeney14/marketing/wish/3242400059 2024-12-02 09:11:12 UTC https://padlet.com/rsweeney14/marketing/wish/3242400059 Blogs rsweeney14 https://padlet.com/rsweeney14/marketing/wish/3242400076 Blog writing has really developed and looking strong. Good engagement from people across the business sharing and requesting blogs

]]> 2024-12-02 09:11:13 UTC https://padlet.com/rsweeney14/marketing/wish/3242400076 Growing Group and Career FB audience and engagement samanthapreece2 https://padlet.com/rsweeney14/marketing/wish/3242400168 2024-12-02 09:11:17 UTC https://padlet.com/rsweeney14/marketing/wish/3242400168 Regular news articles and updates samanthapreece2 https://padlet.com/rsweeney14/marketing/wish/3242400467 2024-12-02 09:11:35 UTC https://padlet.com/rsweeney14/marketing/wish/3242400467 Involvement with Tech Leap https://padlet.com/rsweeney14/marketing/wish/3242400562 2024-12-02 09:11:39 UTC https://padlet.com/rsweeney14/marketing/wish/3242400562 Intranet https://padlet.com/rsweeney14/marketing/wish/3242400725 2024-12-02 09:11:41 UTC https://padlet.com/rsweeney14/marketing/wish/3242400725 Shortlised for TIARA award samanthapreece2 https://padlet.com/rsweeney14/marketing/wish/3242400825 2024-12-02 09:11:46 UTC https://padlet.com/rsweeney14/marketing/wish/3242400825 General Marketing Presence rsweeney14 https://padlet.com/rsweeney14/marketing/wish/3242401180 Much better awareness across the business of what marketing does, how we can support and engagement from people requesting new marketing materials or items


]]> 2024-12-02 09:12:06 UTC https://padlet.com/rsweeney14/marketing/wish/3242401180 100 Apprentices campaign and award submissions samanthapreece2 https://padlet.com/rsweeney14/marketing/wish/3242401352 2024-12-02 09:12:14 UTC https://padlet.com/rsweeney14/marketing/wish/3242401352 Emily joining the team https://padlet.com/rsweeney14/marketing/wish/3242401641 2024-12-02 09:12:25 UTC https://padlet.com/rsweeney14/marketing/wish/3242401641 Growth of the team rsweeney14 https://padlet.com/rsweeney14/marketing/wish/3242401927 Expansion of team with Emily joining which has enabled us to increase our offering and develop the B2B side of our strategy

]]> 2024-12-02 09:12:43 UTC https://padlet.com/rsweeney14/marketing/wish/3242401927 Increased PR and brand awareness - presence in national press and industry magazines (ISO, EOT, REC commentary) samanthapreece2 https://padlet.com/rsweeney14/marketing/wish/3242402143 2024-12-02 09:12:56 UTC https://padlet.com/rsweeney14/marketing/wish/3242402143 Adapting to loss of resource https://padlet.com/rsweeney14/marketing/wish/3242402426 2024-12-02 09:13:11 UTC https://padlet.com/rsweeney14/marketing/wish/3242402426 Strong relationship with DWP - now seen as an agency of choice in Job Centres samanthapreece2 https://padlet.com/rsweeney14/marketing/wish/3242402810 2024-12-02 09:13:32 UTC https://padlet.com/rsweeney14/marketing/wish/3242402810 Specialisation rsweeney14 https://padlet.com/rsweeney14/marketing/wish/3242402879 Really starting to see the distinction between B2B and B2C which is really clear in all of our materials. Development of tone of voice for different audiences, new offerings on both sides.

]]> 2024-12-02 09:13:34 UTC https://padlet.com/rsweeney14/marketing/wish/3242402879 Introduction of help articles/docs for operations eg Recruitment Toolbox and Peak Guidance https://padlet.com/rsweeney14/marketing/wish/3242403622 2024-12-02 09:14:02 UTC https://padlet.com/rsweeney14/marketing/wish/3242403622 CONTENT rsweeney14 https://padlet.com/rsweeney14/marketing/wish/3242403718 So much content produced this year. Amazing amount produced, shared, seen, viewed. The writing has been really strong and the imagery has evolved!

]]> 2024-12-02 09:14:08 UTC https://padlet.com/rsweeney14/marketing/wish/3242403718 Increased awareness (and appreciation- mostly!) across the business on what we do and how we support them samanthapreece2 https://padlet.com/rsweeney14/marketing/wish/3242403900 2024-12-02 09:14:18 UTC https://padlet.com/rsweeney14/marketing/wish/3242403900 Total Jobs trial samanthapreece2 https://padlet.com/rsweeney14/marketing/wish/3242404262 2024-12-02 09:14:32 UTC https://padlet.com/rsweeney14/marketing/wish/3242404262 Indeed training for branches, close relationship with Indeed samanthapreece2 https://padlet.com/rsweeney14/marketing/wish/3242405039 2024-12-02 09:15:05 UTC https://padlet.com/rsweeney14/marketing/wish/3242405039 Indeed Challenges rsweeney14 https://padlet.com/rsweeney14/marketing/wish/3242405342 Navigating the big changes to the indeed platform this year and balancing operational need with budget constraint.

]]> 2024-12-02 09:15:16 UTC https://padlet.com/rsweeney14/marketing/wish/3242405342 Relationship with Talent Nexus to help optimise our jobs board spend and earn rebate samanthapreece2 https://padlet.com/rsweeney14/marketing/wish/3242405940 2024-12-02 09:15:45 UTC https://padlet.com/rsweeney14/marketing/wish/3242405940 More proactive support for ops, instead of reactive https://padlet.com/rsweeney14/marketing/wish/3242405999 2024-12-02 09:15:49 UTC https://padlet.com/rsweeney14/marketing/wish/3242405999 Marketing Champions rsweeney14 https://padlet.com/rsweeney14/marketing/wish/3242406699 Consistency, steady flow of information out to branches and communication back from them based on what the marketing department need.

]]> 2024-12-02 09:16:31 UTC https://padlet.com/rsweeney14/marketing/wish/3242406699 Driving campaign and referral scheme - increasing awareness of our driver recruitment samanthapreece2 https://padlet.com/rsweeney14/marketing/wish/3242406902 2024-12-02 09:16:39 UTC https://padlet.com/rsweeney14/marketing/wish/3242406902 Marketing Champions - great working group ran by the team https://padlet.com/rsweeney14/marketing/wish/3242407518 2024-12-02 09:17:14 UTC https://padlet.com/rsweeney14/marketing/wish/3242407518 Cost Improvements rsweeney14 https://padlet.com/rsweeney14/marketing/wish/3242414474 getting more for our money, spending more in a couple of places but the spend we do have should result in better ROI. I.e now have uberall and hootsuite for same price as when we just had uberall alone

]]> 2024-12-02 09:23:17 UTC https://padlet.com/rsweeney14/marketing/wish/3242414474 Brand video - big impact samanthapreece2 https://padlet.com/rsweeney14/marketing/wish/3242415453 2024-12-02 09:24:14 UTC https://padlet.com/rsweeney14/marketing/wish/3242415453 Distinction of Service rsweeney14 https://padlet.com/rsweeney14/marketing/wish/3242416769 FINALLY having clear descriptions of each service and starting to distinguish between them.

]]> 2024-12-02 09:25:22 UTC https://padlet.com/rsweeney14/marketing/wish/3242416769 Having a wide variety of content eg carousels, videos, graphics, blogs etc on socials works well https://padlet.com/rsweeney14/marketing/wish/3242423777 2024-12-02 09:31:10 UTC https://padlet.com/rsweeney14/marketing/wish/3242423777 Content samanthapreece2 https://padlet.com/rsweeney14/marketing/wish/3242423858 Taken to the next level - high quality content, mix of formats, driving engagement, great copywriting - very professional

]]> 2024-12-02 09:31:15 UTC https://padlet.com/rsweeney14/marketing/wish/3242423858 Disconnect between outcomes rsweeney14 https://padlet.com/rsweeney14/marketing/wish/3242424265 More examination of defintion of success and ensuring we are looking at operational outcomes and results. I.e. Linkedin engagement really exciting, but not translating to any uptick in business.

]]> 2024-12-02 09:31:38 UTC https://padlet.com/rsweeney14/marketing/wish/3242424265 More involvment with Sales teams - tenders, presentations, targeting prospects samanthapreece2 https://padlet.com/rsweeney14/marketing/wish/3242424772 2024-12-02 09:32:05 UTC https://padlet.com/rsweeney14/marketing/wish/3242424772 Linkedin - Growing strong, content and engagement showing we have a strong community. 2025 - Focus on developing new content types - collaborate with partnerships - Staffline do this well with ALP, best practices, formatting, layouts, optimise for mobiles. emilycaswell https://padlet.com/rsweeney14/marketing/wish/3242425352 2024-12-02 09:32:34 UTC https://padlet.com/rsweeney14/marketing/wish/3242425352 Exploitation of Resource rsweeney14 https://padlet.com/rsweeney14/marketing/wish/3242425567 Can we utilise things like hootsuite, talent nexus more? Is there more to be squeezed from them?

]]> 2024-12-02 09:32:44 UTC https://padlet.com/rsweeney14/marketing/wish/3242425567 Indeed samanthapreece2 https://padlet.com/rsweeney14/marketing/wish/3242426122 Defined process for budget queries - send through ticketing system with agreed turnaround times, otherwise disruptive and time-consuming

]]> 2024-12-02 09:33:16 UTC https://padlet.com/rsweeney14/marketing/wish/3242426122 KPIs samanthapreece2 https://padlet.com/rsweeney14/marketing/wish/3242426965 Clear set of KPIs for department

]]> 2024-12-02 09:33:56 UTC https://padlet.com/rsweeney14/marketing/wish/3242426965 Disconnect between Sales and Marketing https://padlet.com/rsweeney14/marketing/wish/3242427225 Inconsistent branding. Lack of information and USPs that could be added. Lots of conversations and tasks we should be involved in. Writing copy for presentations, key discussion points, EDI, CSR sales points. Overhear lots of conversations about topics that we have the answers to. Some sort of regular meeting?

]]> 2024-12-02 09:34:13 UTC https://padlet.com/rsweeney14/marketing/wish/3242427225 Diverse Skillsets rsweeney14 https://padlet.com/rsweeney14/marketing/wish/3242427350 Specialising B2B and B2C is fantastic and will continue, but also making sure people can switch disciplines when needing to has been really helpful

]]> 2024-12-02 09:34:18 UTC https://padlet.com/rsweeney14/marketing/wish/3242427350 Consider more paid advertising on various platforms https://padlet.com/rsweeney14/marketing/wish/3242427883 2024-12-02 09:34:45 UTC https://padlet.com/rsweeney14/marketing/wish/3242427883 Focus on Operations rsweeney14 https://padlet.com/rsweeney14/marketing/wish/3242428380 lots of great content around CSR and EDI, and lots of B2E content, but need to stay focussed on the needs of operations and remember our target audiences.

]]> 2024-12-02 09:35:08 UTC https://padlet.com/rsweeney14/marketing/wish/3242428380 Consider having a permanent referral scheme https://padlet.com/rsweeney14/marketing/wish/3242428485 2024-12-02 09:35:11 UTC https://padlet.com/rsweeney14/marketing/wish/3242428485 Marketing Metrics samanthapreece2 https://padlet.com/rsweeney14/marketing/wish/3242428949 Agree a suite of metrics that are useful and relevant to business (eg web traffic, source of traffic) that can be reported monthly to replace Facebook numbers and Google Stars. Also many stats are very impressive - it would be good to showcase this.

]]> 2024-12-02 09:35:32 UTC https://padlet.com/rsweeney14/marketing/wish/3242428949 Partnerships rsweeney14 https://padlet.com/rsweeney14/marketing/wish/3242429368 Development of a partnership strategy (WIP already), specifically focussing on B2C next year

]]> 2024-12-02 09:35:56 UTC https://padlet.com/rsweeney14/marketing/wish/3242429368 Website - Solutions pages emilycaswell https://padlet.com/rsweeney14/marketing/wish/3242429740 Key accounts, CMS - Could include case studies, further information, development of content

]]> 2024-12-02 09:36:16 UTC https://padlet.com/rsweeney14/marketing/wish/3242429740 Challenges with candidate attraction https://padlet.com/rsweeney14/marketing/wish/3242429971 2024-12-02 09:36:27 UTC https://padlet.com/rsweeney14/marketing/wish/3242429971 Driving Specific - partner with local driving schools officially https://padlet.com/rsweeney14/marketing/wish/3242430725 2024-12-02 09:37:08 UTC https://padlet.com/rsweeney14/marketing/wish/3242430725 Recruitment Strategy rsweeney14 https://padlet.com/rsweeney14/marketing/wish/3242430735 Further enhance what marketing do to support recruitment by having a clear set of tools and tactics to drive recruitment, (WIP already, needs to be discussed and developed)

]]> 2024-12-02 09:37:09 UTC https://padlet.com/rsweeney14/marketing/wish/3242430735 Competitor Benchmarking samanthapreece2 https://padlet.com/rsweeney14/marketing/wish/3242430871 We already do this but would be good to share regular updates on how we are performing vs key competitors

]]> 2024-12-02 09:37:14 UTC https://padlet.com/rsweeney14/marketing/wish/3242430871 Sales phone number emilycaswell https://padlet.com/rsweeney14/marketing/wish/3242430889 We are pushing prospectives to call or email. Cannot track offline on leads through phone calls.

]]> 2024-12-02 09:37:15 UTC https://padlet.com/rsweeney14/marketing/wish/3242430889 More award nominations https://padlet.com/rsweeney14/marketing/wish/3242431264 2024-12-02 09:37:37 UTC https://padlet.com/rsweeney14/marketing/wish/3242431264 Reducing Administrative Burden rsweeney14 https://padlet.com/rsweeney14/marketing/wish/3242432343 Sometimes we have been caught with high levels of (boring ;) admin work), making sure we intervene early to solve problems and reduce inefficient working patterns

]]> 2024-12-02 09:38:36 UTC https://padlet.com/rsweeney14/marketing/wish/3242432343 Seasonal days - relate to ops eg Pancake day 'We have stacks of jobs!' Last year, we did this for valentines day. https://padlet.com/rsweeney14/marketing/wish/3242432436 2024-12-02 09:38:40 UTC https://padlet.com/rsweeney14/marketing/wish/3242432436 Materials emilycaswell https://padlet.com/rsweeney14/marketing/wish/3242432784 development of materials for specific stages - communication of these to consultants, awareness, consideration, decision

]]> 2024-12-02 09:38:57 UTC https://padlet.com/rsweeney14/marketing/wish/3242432784 Complete ATS samanthapreece2 https://padlet.com/rsweeney14/marketing/wish/3242433110 Cannot compare recruitment channels effectively unless we can track CPC or CPA. Can't get a clear understanding of ROI with existing process (should change with Sales Force/Bullhorn)

]]> 2024-12-02 09:39:18 UTC https://padlet.com/rsweeney14/marketing/wish/3242433110 Benchmarking for when Marketing support branch client campaigns https://padlet.com/rsweeney14/marketing/wish/3242433631 2024-12-02 09:39:47 UTC https://padlet.com/rsweeney14/marketing/wish/3242433631 Sales Alignment rsweeney14 https://padlet.com/rsweeney14/marketing/wish/3242433914 Work with national sales, especially during the tender process (proposal already WIP) but needs further development

]]> 2024-12-02 09:40:01 UTC https://padlet.com/rsweeney14/marketing/wish/3242433914 Great relationship with Talent team for Careers page https://padlet.com/rsweeney14/marketing/wish/3242434340 2024-12-02 09:40:25 UTC https://padlet.com/rsweeney14/marketing/wish/3242434340 Tone of voice emilycaswell https://padlet.com/rsweeney14/marketing/wish/3242434484 Different channels, Socials, emails, Tenders

]]> 2024-12-02 09:40:32 UTC https://padlet.com/rsweeney14/marketing/wish/3242434484 Work well as a team - pick up tasks as and when needed https://padlet.com/rsweeney14/marketing/wish/3242434897 2024-12-02 09:40:58 UTC https://padlet.com/rsweeney14/marketing/wish/3242434897 Ticket system works well https://padlet.com/rsweeney14/marketing/wish/3242434974 2024-12-02 09:41:02 UTC https://padlet.com/rsweeney14/marketing/wish/3242434974 Trial PPC and paid social media samanthapreece2 https://padlet.com/rsweeney14/marketing/wish/3242435004 Could be cost effective for key recruitment campaigns

]]> 2024-12-02 09:41:04 UTC https://padlet.com/rsweeney14/marketing/wish/3242435004 Service Distinction rsweeney14 https://padlet.com/rsweeney14/marketing/wish/3242435430 Have a strategy or proposal for how we are going to promote each service and where best to 'advertise and best methods for each one'.

]]> 2024-12-02 09:41:25 UTC https://padlet.com/rsweeney14/marketing/wish/3242435430 Collaborative working samanthapreece2 https://padlet.com/rsweeney14/marketing/wish/3242437294 More cross functional involvment with Training, Sales, Internal Comms etc to share updates and get feedack on any challenges we might be able to help with (eg internal recruitment, sales tenders).

]]> 2024-12-02 09:43:07 UTC https://padlet.com/rsweeney14/marketing/wish/3242437294 Process for website updates - quarterly reviews? https://padlet.com/rsweeney14/marketing/wish/3242437505 2024-12-02 09:43:21 UTC https://padlet.com/rsweeney14/marketing/wish/3242437505 SEO Strategy samanthapreece2 https://padlet.com/rsweeney14/marketing/wish/3242438736 Plan to test and optimse our SEO so it doesn't start slipping

]]> 2024-12-02 09:44:23 UTC https://padlet.com/rsweeney14/marketing/wish/3242438736 Retain our USPs rsweeney14 https://padlet.com/rsweeney14/marketing/wish/3242768621 Keeping people centric approach at the forefront of our marketing content and materials

Offset risk of tech leap and ensure customer retention attraction

]]> 2024-12-02 13:54:40 UTC https://padlet.com/rsweeney14/marketing/wish/3242768621 Candidate attraction rsweeney14 https://padlet.com/rsweeney14/marketing/wish/3242771335 Increase number of registrations (using website data and also DOS data).

Optimising job adverts - training from jobs boards, webinars and helpful tips for operations

Diversifying recruitment

Partnerships

]]> 2024-12-02 13:56:13 UTC https://padlet.com/rsweeney14/marketing/wish/3242771335 Candidate Retention rsweeney14 https://padlet.com/rsweeney14/marketing/wish/3242776128 Increase the hours worked per temporary worker. utilise data from leaver survey

]]> 2024-12-02 13:58:44 UTC https://padlet.com/rsweeney14/marketing/wish/3242776128 Improve operational efficiency and enhance customer experience rsweeney14 https://padlet.com/rsweeney14/marketing/wish/3242779378 Driving adoption of the app for candidates

Portal for clients

]]> 2024-12-02 14:00:42 UTC https://padlet.com/rsweeney14/marketing/wish/3242779378 Improve engagement B2C rsweeney14 https://padlet.com/rsweeney14/marketing/wish/3242780355 Look at metrics like online social media engagement, survey results, open rates of email

]]> 2024-12-02 14:01:20 UTC https://padlet.com/rsweeney14/marketing/wish/3242780355 Build Marketing Knowledge to improve winning new business and attracting new candidate rsweeney14 https://padlet.com/rsweeney14/marketing/wish/3242784869 Customer feedback loops

Focus groups

Surveys

Market research

Marketing champions feedback


]]> 2024-12-02 14:04:04 UTC https://padlet.com/rsweeney14/marketing/wish/3242784869 Improve generation of commercial leads rsweeney14 https://padlet.com/rsweeney14/marketing/wish/3242793784 Blogs

Advertising

Content to support

Refine SEO

Adobe stock images

New plan promotion packs (commercial)

]]> 2024-12-02 14:08:53 UTC https://padlet.com/rsweeney14/marketing/wish/3242793784 Improving efficiency for department rsweeney14 https://padlet.com/rsweeney14/marketing/wish/3242841817 Changes to Indeed budget requests (also help to monitor and control budget)

Chat GPT licenses to speed up content production

]]> 2024-12-02 14:33:57 UTC https://padlet.com/rsweeney14/marketing/wish/3242841817 Support national sales pipeline rsweeney14 https://padlet.com/rsweeney14/marketing/wish/3242850596 Thought leadership

PR

Brand awareness

Quarterly insights, commentary, awards

Working with the sales team

]]> 2024-12-02 14:38:03 UTC https://padlet.com/rsweeney14/marketing/wish/3242850596