The ad, called “We Accept” showed a montage of people of different nationalities along with the words: “We believe no matter who you are, where you’re from, who you love or who you worship, we all belong. The world is more beautiful the more you accept.”

In 2020, however, the beer brand took a more unwavering stand against environmental issues, with the announcement that it has become the first carbon-negative global beer business. As part of its efforts, it purchased 2,050 acres of land in the Scottish Highlands – known as ‘Brewdog Forest’ – where it plans to plant one million trees and restore 650 acres of peatland.