Logo Redesign Project by Breanna Vinnett

My Little Pony Logo

bkv582052 — 2024-03-22 13:36:58 UTC

Research

bkv582052 — 2024-03-22 13:39:41 UTC

The consistency between these logos is a twirl at the end of Pony, a simple heart, and the usage of Purple and Pink.

The organization creates and sells pony toys, the main demographic being girls 4-12.

I would like to combine the 2003 logo and 2016 logo because I feel like the heart design combined with the colors can appeal more to kids.

My Little Pony Logo

bkv582052 — 2024-03-22 13:51:44 UTC

bkv582052 — 2024-03-27 13:11:04 UTC

#1: I made more heart outlines and added a tail in the words to look more like a pony's tail to showcase what the logo is about

#2: I want to blend in the purple to pink in the logo to make it stand out more and make the letters more bubbly while making the heart look softer.

#3: I tried going for a darker purple to contrast it with the background more and added a rainbow to change it up.

bkv582052 — 2024-04-11 13:34:09 UTC

bkv582052 — 2024-04-22 13:40:02 UTC

Evaluation of Logo

bkv582052 — 2024-04-22 13:42:23 UTC

I prefer this design compared to the other sketches. The softer look with a more rounded and bubbly appearance added to the previous logo helps show a more cute look to it, with the colors enhancing that feel even more.