Kim Kardashian by

The rise of Kim Kardashian in the public eye

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Paris Hilton's stylist to BFF (2006)

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Ray Jay sex tape release (2007)

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Reality TV - Keeping Up with the Kardashians (2007 - 2021)

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Acting Roles

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Dancing with the Stars (2008)

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Advertising

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Magazine Front Covers

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Building a Business Empire

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Kris Humphries (2010)

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Relationship with Kanye West (2012-2021)

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Perhaps the most significant change in Kim's career and star image

Fairytale Wedding that lasted 72 days

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https://www.nytimes.com/2011/11/02/arts/television/kardashian-marriage-may-end-but-the-wedding-goes-on.html

Complete image transformation due to Kanye's influence

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Relationship with her mother/sisters

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Appears relatable to the modern audience, with different family dynamics and dramas

Kim as a mother

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https://www.sheknows.com/parenting/slideshow/2670426/kim-kardashian-best-mom-moments/

Self Image

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Body

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Selfies

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Personality

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Appears open and honest in every aspect. Always happy to share all with her fans

The Influencer

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Kimojii App (2015)

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KKW Beauty

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SKKN

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SKIMS

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MET GALA

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YEEZY

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Social Media Presence

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Paid Social Content

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Kim earns millions from posting just one sponsored Instagram post

User Generated Content

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The Influencer Image. Uses herself to market her brands. With the idea that everyone wants to have Kim's skin or figure.

Interacts Directly with her followers online

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Presence in Fashion

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Becoming a Billionare (2021)

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Work Ethic

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Becoming a Lawyer (2020)

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Using her large following to communicate important messages

Present Day star image

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Playboy Shoot (2007)

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Commodity

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Business Women

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Academic Sources

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Saturday Night Live Host (2021)

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DASH Boutique (2006 - 2018)

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Kardashians HULU (2022)

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Family Life

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Scandals

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Dolce and Gabbana Collaboration (2023)

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Kim Kardashian Hollywood Online Game (2014)

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Organic Social Content

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Regularly posts insights of her life for her fans to follow and be involved with

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'Breaking the Internet"

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Divorce (2021)

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An Entertainer

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