https://padlet.com/conal1/4nu4cafhlysw0fbz Storyboard to plan Assignment 1 Video en-us 2020-12-10 17:18:28 UTC 2026-01-14 18:46:39 UTC hello@padlet.com conal1 https://padlet.com/conal1/4nu4cafhlysw0fbz/wish/1007095359 A short introduction into Attitudes - what is the concept? include the definition and mention how attitudes are learned - why are attitudes important for marketers?]]> 2020-12-10 17:22:17 UTC https://padlet.com/conal1/4nu4cafhlysw0fbz/wish/1007095359 conal1 https://padlet.com/conal1/4nu4cafhlysw0fbz/wish/1007107660 Include relevant theories/models of Attitude - e.g. ABC Model (Eagly & Chaiken 1998), Cognitive Dissonance Theory (Leon Festinger 1957).]]> 2020-12-10 17:24:40 UTC https://padlet.com/conal1/4nu4cafhlysw0fbz/wish/1007107660 conal1 https://padlet.com/conal1/4nu4cafhlysw0fbz/wish/1007118021 For instance - Samsung consumers (not a fan of Apple products) - Nike consumers (majority are sportsmen/women)]]> 2020-12-10 17:26:42 UTC https://padlet.com/conal1/4nu4cafhlysw0fbz/wish/1007118021 conal1 https://padlet.com/conal1/4nu4cafhlysw0fbz/wish/1007165407 2020-12-10 17:36:42 UTC https://padlet.com/conal1/4nu4cafhlysw0fbz/wish/1007165407 conal1 https://padlet.com/conal1/4nu4cafhlysw0fbz/wish/1007184831 Applying theory to consumer sentiment/actions - IBIS WORLD, FORBES - change of attitudes study (e.g. Covid)]]> 2020-12-10 17:40:37 UTC https://padlet.com/conal1/4nu4cafhlysw0fbz/wish/1007184831 conal1 https://padlet.com/conal1/4nu4cafhlysw0fbz/wish/1007204189 What has caused attitudes to change? How can this affect both businesses and marketers? How could it be improved?

To use - attitudes are not controlled (dependent on the person - only an individual can control their attitude), trends are beneficial for marketers to know in order to adapt and serve for attitudes relating to specific brands. ]]> 2020-12-10 17:44:28 UTC https://padlet.com/conal1/4nu4cafhlysw0fbz/wish/1007204189 conal1 https://padlet.com/conal1/4nu4cafhlysw0fbz/wish/1007237667 When people smoke (a behaviour), they know smoking can cause health issues such as cancer (cognition) - this is known as cognitive dissonance. ]]> 2020-12-10 17:51:25 UTC https://padlet.com/conal1/4nu4cafhlysw0fbz/wish/1007237667 conal1 https://padlet.com/conal1/4nu4cafhlysw0fbz/wish/1007353420 2020-12-10 18:14:50 UTC https://padlet.com/conal1/4nu4cafhlysw0fbz/wish/1007353420 scork1 https://padlet.com/conal1/4nu4cafhlysw0fbz/wish/1020005119 Consider research into how attitudes are formed - how you marketers influence our attitudes / build brand attitudes? 

]]> 2020-12-15 14:17:12 UTC https://padlet.com/conal1/4nu4cafhlysw0fbz/wish/1020005119 scork1 https://padlet.com/conal1/4nu4cafhlysw0fbz/wish/1020008679 Discuss your research and build into the 'so what'... what should marketers do in post covid world to take advantage of attitudes?]]> 2020-12-15 14:17:48 UTC https://padlet.com/conal1/4nu4cafhlysw0fbz/wish/1020008679