Volkswagen/VW Group Digital Audit by Michael Nicholls https://padlet.com/nicho1151_1/4n9l2hb814w5 An audit on Volkswagen UK and Volkswagen AG (VW Group) en-us 2017-12-04 09:27:23 UTC 2026-01-25 21:23:07 UTC hello@padlet.com Facebook nicho1151_1 https://padlet.com/nicho1151_1/4n9l2hb814w5/wish/212754198 Volkswagen has 31 million likes on their Facebook page, with almost weekly posts about their current product line, new advertising campaigns, history of the company and its product line, PR events, and owner's cars. ]]> 2017-12-04 09:34:32 UTC https://padlet.com/nicho1151_1/4n9l2hb814w5/wish/212754198 Twitter nicho1151_1 https://padlet.com/nicho1151_1/4n9l2hb814w5/wish/212754217 Both Volkswagen and VW Group have Twitter accounts, with the former being very similar to their Facebook page, the latter being a PR and media outlet, "delivering news for press, media and influencers" (https://twitter.com/VWGroup), and both having 110k followers. ]]> 2017-12-04 09:34:35 UTC https://padlet.com/nicho1151_1/4n9l2hb814w5/wish/212754217 Volkswagen nicho1151_1 https://padlet.com/nicho1151_1/4n9l2hb814w5/wish/212756615 Volkswagen UK have updated their website, with the homepage promoting their latest products and hyperlinks to their new & used cars, as well as finance options, fleet options, and new & innovative technology. It has a configurator to allow the customer to create their dream car and order it on the website, as well as the latest offers and discounts available. The website was ranked number 36 most viewed in the automotive category, with the average annual viewing figure of 2.08 million (https://www.similarweb.com/website/volkswagen.co.uk#overview).]]> 2017-12-04 09:43:02 UTC https://padlet.com/nicho1151_1/4n9l2hb814w5/wish/212756615 VW Group nicho1151_1 https://padlet.com/nicho1151_1/4n9l2hb814w5/wish/212756644 VW Group, or Volkswagen AG, have also just revamped their website, with a new, easy to navigate UI and a very clean, modern finish. On it you can access the websites for the brands they own and read about their latest innovations, media, corporate documents, investor relations, and career opportunities. The website had a average annual viewing figure of over 210k views, with it being the 6323rd most viewed website in the automotive catagory (https://www.similarweb.com/website/volkswagenag.com). ]]> 2017-12-04 09:43:08 UTC https://padlet.com/nicho1151_1/4n9l2hb814w5/wish/212756644 Instagram nicho1151_1 https://padlet.com/nicho1151_1/4n9l2hb814w5/wish/212759717 Similarly to their Facebook page, Volkswagen use Instagram to post pictures about new products and new advertising campaigns. They have 2.1 million followers and almost 1500 posts. ]]> 2017-12-04 09:54:15 UTC https://padlet.com/nicho1151_1/4n9l2hb814w5/wish/212759717 LinkedIn nicho1151_1 https://padlet.com/nicho1151_1/4n9l2hb814w5/wish/212759746 VW Group has over 330k followers on their LinkedIn, with almost 84k of their employees having a LinkedIn account. Under its affiliated companies, there are the LinkedIn profiles of all the brands they own as well as the various different sub-branches from different countries (ie, 

Volkswagen de México, Volkswagen of America, Inc, Volkswagen Group Italia S.p.A., etc.). 

]]> 2017-12-04 09:54:20 UTC https://padlet.com/nicho1151_1/4n9l2hb814w5/wish/212759746 YouTube nicho1151_1 https://padlet.com/nicho1151_1/4n9l2hb814w5/wish/212778538 Volkswagen have a YouTube channel on which they divide up their videos, which are almost entirely TV ad campaigns and how-to videos, based on the different products they're producing (different cars get different playlists). They have around 20k subscribers. ]]> 2017-12-04 10:47:42 UTC https://padlet.com/nicho1151_1/4n9l2hb814w5/wish/212778538