Assessing propaganda by Lindsey Polak https://padlet.com/polakl2/4n63b380fd7afj0d en-us 2021-03-06 15:28:38 UTC 2023-04-09 13:29:48 UTC hello@padlet.com 2 - Glittering Generalities polakl2 https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1276846827 "The propagandist associates his or her program with "virtue words" such as "truth, freedom, honor,  liberty, social justice, public service, the right to  work, loyalty, progress,  democracy, the  American way. Constitution  defender." As with  name calling, the idea was to make  people form a thoughtless judgment under the influence of an emotional impression" (Pg 136)]]> 2021-03-06 16:18:33 UTC https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1276846827 polakl2 https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1276852669 -"And we build for every single American"
-"That's why we build for America"
-"We are both at our best, this country and our company"
-"a family-led business... across every state
in this union, employing more U.S. hourly workers than any other automaker"
-"No matter what goes wrong in this country, they're out there. Follow their lead, the one serving and building others up"
]]> 2021-03-06 16:22:10 UTC https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1276852669 Example 1 polakl2 https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1276853306 Ford has an entire "Built for America" line of ads]]> 2021-03-06 16:22:38 UTC https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1276853306 polakl2 https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1276956898 When reading about the glittering generalities, Ford was the first thing that came to mind. I can recall seeing multiple commercials where they stress how they are "American made" ]]> 2021-03-06 17:31:12 UTC https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1276956898 polakl2 https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1276969113 2021-03-06 17:38:38 UTC https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1276969113 polakl2 https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1276971001 In these ads specifically they highly stress the right to work, loyalty to the country, the American way, strength]]> 2021-03-06 17:40:00 UTC https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1276971001 The Influence polakl2 https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1276973437 Many people in the comments are praising the company while using American flag emojis: it is clear that the American branding is working]]> 2021-03-06 17:41:37 UTC https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1276973437 polakl2 https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1276980205 2021-03-06 17:46:09 UTC https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1276980205 3 - Transfer polakl2 https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1276985923 "propagandist  carries over the  authority,sanction, and prestige of something we respect and revere to something he would have us accept - Typical were efforts to  establish 
identification  between a political project  and the audience's reverence for  national or  religious symbolism" (Pg 136)]]> 2021-03-06 17:49:46 UTC https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1276985923 polakl2 https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1276999463 Ford successfully relates their entire brand to America/being an American]]> 2021-03-06 17:58:13 UTC https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1276999463 polakl2 https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1277001961 2021-03-06 18:00:00 UTC https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1277001961 Example 2 polakl2 https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1277016436 Robinhood ad 
"Born Investors"]]> 2021-03-06 18:09:57 UTC https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1277016436 5 - Plain Folk polakl2 https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1277019565 "present  themselves  as "just  plain  folks" to establish
an identity with  ordinary Americans. Through language  and action, elites  give themselves the common touch with the objective  of conveying a favorable impression  about
their ideas and  proposals" (Pg 136)
]]> 2021-03-06 18:12:05 UTC https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1277019565 7 - Band wagon polakl2 https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1277019984 "Here the  propagandist works to have people 
follow the  crowd,  to accept  an  idea  or  plan  because everybody's  doing  it" (Pg 136)]]> 2021-03-06 18:12:19 UTC https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1277019984 polakl2 https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1277026725 They use 'ordinary' people doing 'ordinary'/common daily activities to relate to the general public]]> 2021-03-06 18:16:30 UTC https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1277026725 polakl2 https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1277028886 "Don't think you're an investor? You make investments morning, noon, and - what time is it?"
*while showing clips of daily activities*]]> 2021-03-06 18:18:00 UTC https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1277028886 polakl2 https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1277032327 2021-03-06 18:20:22 UTC https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1277032327 polakl2 https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1277032637 They make it seem like everyone is doing it & it is the "norm"]]> 2021-03-06 18:20:34 UTC https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1277032637 polakl2 https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1277037991 2021-03-06 18:23:38 UTC https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1277037991 polakl2 https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1277038529 2021-03-06 18:24:02 UTC https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1277038529 polakl2 https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1277039694 2021-03-06 18:24:54 UTC https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1277039694 polakl2 https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1277040957 Practically every statement starts with "we" to make it feel like it truly is EVERYONE]]> 2021-03-06 18:25:49 UTC https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1277040957 polakl2 https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1277043394 "You don't need to become an investor, you were born one"]]> 2021-03-06 18:27:36 UTC https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1277043394 polakl2 https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1277045249 Makes audience see "people like them" and "relatable experiences" to show they can do it too]]> 2021-03-06 18:28:51 UTC https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1277045249 polakl2 https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1277047989 These activities include work, exercise, friends, family, 'tough' times]]> 2021-03-06 18:30:51 UTC https://padlet.com/polakl2/4n63b380fd7afj0d/wish/1277047989