The game enables kids to design virtual cartoon characters for themselves. In order to make the characters more suitable for the target consumers, Before the game starts,   parents need to set the reference size data of their children, let the children choose their favorite clothing collocation or let them vote on the existing collocations. At the same time, the payment preference and other survey designs can also be included through the game level to realize a real-time interaction. 

Through the collection and comparison of these data, the portraits of consumers in different regions can be obtained, so as to develop products and provide services for children more accurately.

 

In addition，parents and children of different ages in different regions are more concerned about which aspects of clothing. For example, parents in China are more inclined to natural fabrics. They believe that chemical fibers will affect the health of their children. 

Coordinated colour grasps the attention of the shoppers and alter their moods and choices, must be used by the retailers (Turley and Milliman 2000; Wu et al. 2013a, b).
urley LW, Milliman RE (2000) Atmospheric effects on shopping behavior: a review of the experimental evidence. J Bus Res 49(2):193–211

Wu JJ, Chen YH, Chien SH (2013a) Impulse purchases and trust: the mediating effect of stickiness and the mental budgeting account. Cyberpsychol Behav Soc Netw 16(10):767–773. https://doi.org/10.1089/cyber.2012.0509

Wu J, Won Ju H, Kim J, Damminga K, Kim HY, KP Johnson K (2013b) Fashion product display: an experiment with Mockshop investigating colour, visual texture, and style coordination. Int J Retail Distrib Manag 41(10):765–789

 Music:

Regarding the role of music and light on impulsive buying, Donovan et al. (1994) demonstrated music’s ability to influence a buying decision-making process. It has been noted that soothing music relaxes shoppers and increases arousal, resulting in amplified shopping pleasure. 
Donovan RJ, Rossiter JR, Marcoolyn G, Nesdale A (1994) Store atmosphere and purchasing behavior. J Retail 70(3):283–294

If the odor is to contribute to increased responses from consumers, it needs to be novel in some way. In essence, the central thrust is that, if retailers create a coporate scent that is congruent, significant and liked, it will probably result in positive behavioral outcomes that will strengthen retail brand image.
Philippa Ward, Barry J. Davies, Dion Kooijman (2003) Ambient smell and the retail environment: relating olfaction research to consumer behaviour. Journal of Business and Management 2003

layout:
1.  a 3D advertising wall outside the store, to play some videos, especially some co-operated ads with cartoon
2. an area for children to play when they are waiting in routes;
3. some famous cartoon abroad or stands that kids can take pictures with, especially characters can reflect the seasonally design;
4. a digital experience area for kids to enjoy, such as VR