·         Lack of digital marketing

·         Absence of digital stores

·         No changes in the business strategy in recent years. 

One of the innovative ideas for any organization is to implement necessary changes in the marketing strategy of the organization keeping in mind the current trends of marketing. Digital marketing is one of the innovative marketing strategies that the Australian bakeries have implemented. Digital marketing can prove to be successful for the global expansion of the organization. Digital marketing is cost effective and it helps the business units to reach a large number of consumers within a span of limited time. 

Digital stores also help the companies to flourish their business globally. Digital stores pave the path for better sales.

It is important to change the business strategy of any business in order to keep with the contemporary market needs. It is important to note that, changing the business strategy is one of the innovative ideas that are helpful in achieving aims and objectives of the organization in accordance with the current market demands (Zhou, 2015). Bakers Delight has not changed their business strategy in recent years. . In order have more gross profit it is important for the company to align the business strategy in accordance with the current trends and changing the business strategy requires adequate market research.