I feel like I explain the look of success to students before I turn them loose on an assignment. We practice reading the rubric. Students identify which part of the rubric is weighted, so they know the focus of the assessment. But so often, they do not follow the road to success. They skip steps or spend time on the "lesser" part of the assignment. We use peer reviews as an opportunity to review the product and rubric prior to submission. And yet, they fail. Which constantly leaves me to wonder, is it the assessment or the language of the assessment or student knowledge.