Howard Schultz's experience of his father losing his job due to lack of health insurance influenced his company's policies of offering comprehensive health benefits and treating employees well.

Howard Schultz implements "social responsibility" by offering generous benefits to employees and actively lobbying for healthcare reform.

Size is a double-edged sword for Starbucks. It allows them to have a huge market reach but also makes it challenging to maintain the "small and personal" feel Schultz envisioned.

Starbucks® coffee culture emphasizes high-quality coffee beans, a welcoming atmosphere like Italian coffee houses, and curated music selections beyond just hip-hop. It aims to be a "third place" between home and work for customers.

At the age of seven his father- a struck drive , having slipped and broken ankle. No insurance, no compensation, and then no job

He makes speeches , lobbies politician and has even hosted a commercial free hour of television , arguing for the reform of a system and and the company pay its workers premiums even as each year they rise by double digit percentages

The reason, argues Mr. Schultz, is that the company has retained a "passion' for coffee and a "sense of humanity."For Mr. Schultz, raised in i Brooklyn housing project,' this health

insurance-which now costs the company more than coffee is a moral obligation.

At the age of seven, he came home to find his father, a truck driver, in a plaster cast, having.

slipped and broken an ankle. No insurance, no compensation, and then no job.

Mr. Shultz was lived in Brooklyn housing project with poor condition: At the age of seven, his dad-a truck driver, in a plaster cast, having slipped and broken ankle without insurance, compensation and then no job. So his company has retained a passion for coffee and a sense of humanity. Starbucks gives all employees working at least 20 hours a week and comprehensive health insurance. His goal:" to build the sort of company that my parent was never able to work for"

- he makes speeches, lobbies politicia s, and has even hosted a commercial-free hour of television.

- the company pays its workers'premiums, even as each year they rise by double-digital.

4. - retained a passion for coffee and a sense of humanity.

   - Coffee -is a moral obligation

1992, has soared by some 6,400%

At the age of seven, Mr. Schultz came home to find his father, a truck driver, in a plaster cast, having slipped and broken an ankle. No insurance, no compensation, and then no job.

The first way: Starbucks buys expensive beans and pays the owners - an average of 23% above the market price. / The second way: Starbucks gives all employees working at least 20 hours a week a package that includes stock options and comprehensive health insurance.

The company is now in 37 different countries. China: over 200 stores…equal number abroad.

The ‘coffee culture’: The key is that each Starbucks… inspired him 23 years ago.

Eliminate the burden of employee benefits, the company pays its workers premiums.

The goal has always been “to build the sort of company that my father was never able to work for.” By this he means a company that “remains small even as it gets big”. Treating its workers as individuals.

Inspired by a visit to Milan in 1983, he had envisaged a chain of coffee bars where customers would chat over their espressos and cappuccinos.

At 7, he came home to find his father who was in a plaster cast, having slipped and broken an ankle. His father had no insurance, no compensation, and then no job.

He makes speech, lobbies politicians, hosted a commercial-free hour of television, arguing for the reform of a system that he thinks is both socially unjust and a burden on corporate America.

His company gives all employees working at least 20 hours a week a package that includes stock options and comprehensive health insurance. His motion is “remains small even it gets big”, treating his workers as individuals.

He had envisaged a chain of coffee bars where customers would chat over their espressos and cappuccinos => grew to a modest three coffee bars => scrap together 3.8M dollars => Schultz bought Starbucks from its founder in 1987

It is mass taste for good coffee