Blackfish by Annie Davis

Blackfish by Annie Davis https://padlet.com/a_davis/4jgwhv031615 How Blackfish calls to action Emotional/ Calls to Action/ Visualizes a solution/ Entertains en-us 2017-09-21 00:29:00 UTC 2026-01-19 17:55:43 UTC hello@padlet.com https://padletuploads.blob.core.windows.net/prod/65279932/9d1170885f6582a62053d05cf9b77101/dribbble_mathieubeaulieu_endangeredspecies_killerwhale_1x.png thanks for the cookies https://padlet.com/a_davis/4jgwhv031615/wish/189983469 2017-09-22 02:45:37 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189983469 blackfish https://padlet.com/a_davis/4jgwhv031615/wish/189983495 2017-09-22 02:45:53 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189983495 archival footage https://padlet.com/a_davis/4jgwhv031615/wish/189983571 old trainers videos

]]> 2017-09-22 02:46:45 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189983571 underwater footage showing the sheer mass of the whale compared to the trainer https://padlet.com/a_davis/4jgwhv031615/wish/189983592 2017-09-22 02:46:58 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189983592 radio voiceover https://padlet.com/a_davis/4jgwhv031615/wish/189983625 2017-09-22 02:47:13 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189983625 animation in the old ad https://padlet.com/a_davis/4jgwhv031615/wish/189983674 2017-09-22 02:47:44 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189983674 talking heads https://padlet.com/a_davis/4jgwhv031615/wish/189983685 2017-09-22 02:47:53 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189983685 trainer interviews talking about them being little children- VICTIMISATION- setting them up they're victims of their love to whales. https://padlet.com/a_davis/4jgwhv031615/wish/189983734 This makes us relate and feel sorry for them. ]]> 2017-09-22 02:48:19 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189983734 victimisation https://padlet.com/a_davis/4jgwhv031615/wish/189983751 using when they are kids, victims of love

]]> 2017-09-22 02:48:35 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189983751 Victimu https://padlet.com/a_davis/4jgwhv031615/wish/189983753 2017-09-22 02:48:36 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189983753 victimisation https://padlet.com/a_davis/4jgwhv031615/wish/189983801 2017-09-22 02:49:12 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189983801 VICTIMISATION https://padlet.com/a_davis/4jgwhv031615/wish/189983803 2017-09-22 02:49:13 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189983803 "Hi I'm dorky" https://padlet.com/a_davis/4jgwhv031615/wish/189983815 2017-09-22 02:49:20 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189983815 Saying coming from all over the world https://padlet.com/a_davis/4jgwhv031615/wish/189983821 2017-09-22 02:49:25 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189983821 emotional relationship between animal and trainer https://padlet.com/a_davis/4jgwhv031615/wish/189983878 2017-09-22 02:49:42 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189983878 "I don't know how to train whales" "I thought you needed a masters or something" https://padlet.com/a_davis/4jgwhv031615/wish/189983900 emphasising that they do not have they experience or knowledge especially being with killer whales

]]> 2017-09-22 02:50:01 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189983900 "I was proud of being a Seaworld trainer" https://padlet.com/a_davis/4jgwhv031615/wish/189983994 2017-09-22 02:50:34 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189983994 "I put my wetsuit on backwards" https://padlet.com/a_davis/4jgwhv031615/wish/189984017 rookie]]> 2017-09-22 02:50:56 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189984017 Trainers talk about their personal experience https://padlet.com/a_davis/4jgwhv031615/wish/189984087 2017-09-22 02:51:24 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189984087 majestic music when showing the start of careers when talking about how they love animals and their motivation for doing it https://padlet.com/a_davis/4jgwhv031615/wish/189984101 2017-09-22 02:51:34 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189984101 Us VS Them https://padlet.com/a_davis/4jgwhv031615/wish/189984213 2017-09-22 02:52:36 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189984213 When you look into their eyes, you know someone is home, build a relationship together https://padlet.com/a_davis/4jgwhv031615/wish/189984305 2017-09-22 02:52:54 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189984305 killer whales have personality "you build a relationship with them" https://padlet.com/a_davis/4jgwhv031615/wish/189984341 2017-09-22 02:53:08 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189984341 watching footage on modern technology making it relatable https://padlet.com/a_davis/4jgwhv031615/wish/189984402 2017-09-22 02:53:51 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189984402 Dawn died from a killer whale https://padlet.com/a_davis/4jgwhv031615/wish/189984480 she is the real victim ]]> 2017-09-22 02:54:09 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189984480 '"Everybody loves dawn" https://padlet.com/a_davis/4jgwhv031615/wish/189984595 This creates a connection to the audience as they obliged to like her.

]]> 2017-09-22 02:54:48 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189984595 Whoops talking about the whales https://padlet.com/a_davis/4jgwhv031615/wish/189984731 this makes us see a celebrity talking about it and agree

]]> 2017-09-22 02:56:17 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189984731 Different views on Sea World and the controversial situation https://padlet.com/a_davis/4jgwhv031615/wish/189984790 2017-09-22 02:56:52 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189984790 It's not Tilikums fault https://padlet.com/a_davis/4jgwhv031615/wish/189984826 Victimise Tilikums and trainers and villianise SeaWorld]]> 2017-09-22 02:57:16 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189984826 tilkum is a victim too https://padlet.com/a_davis/4jgwhv031615/wish/189984838 2017-09-22 02:57:18 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189984838 Tilkum is also victimised https://padlet.com/a_davis/4jgwhv031615/wish/189984839 this is done by talking head interviews of giving reasoning explanations of why he did what he did. "if you were in a bath tub for 25 years wouldn't you do that same? Want to attack someone"

]]> 2017-09-22 02:57:19 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189984839 Its all seawards fault - villain https://padlet.com/a_davis/4jgwhv031615/wish/189984865 2017-09-22 02:57:28 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189984865 through the talking heads https://padlet.com/a_davis/4jgwhv031615/wish/189984878 2017-09-22 02:57:34 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189984878 even victimising the catchers of the whales bc he cries https://padlet.com/a_davis/4jgwhv031615/wish/189984995 2017-09-22 02:58:43 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189984995 Catching the whales and seperating the young orcas from their mothers https://padlet.com/a_davis/4jgwhv031615/wish/189985065 This creates an emotional attachment with the audience

]]> 2017-09-22 02:59:10 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189985065 People are bad- Whales are innocent https://padlet.com/a_davis/4jgwhv031615/wish/189985075 2017-09-22 02:59:18 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189985075 Watching archival footage of the whales being captured https://padlet.com/a_davis/4jgwhv031615/wish/189985160 makes us disagree from the beginning and feel sorry and sympathise for him ]]> 2017-09-22 03:00:03 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189985160 Innocence of children https://padlet.com/a_davis/4jgwhv031615/wish/189985256 "like taking a little kid from his mother" sympathy, play with our emotions, this calls us to action and makes the killer whale victimised

]]> 2017-09-22 03:00:53 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189985256 capturing a baby whale is like kidnapping a little kid https://padlet.com/a_davis/4jgwhv031615/wish/189985262 2017-09-22 03:00:56 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189985262 "Its just like kidnapping a childf fromtheir mother" https://padlet.com/a_davis/4jgwhv031615/wish/189985285 Creates and evokes an emotional attachment to the audience

]]> 2017-09-22 03:01:05 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189985285 "I didn't think about it being illegal at that point" https://padlet.com/a_davis/4jgwhv031615/wish/189985341 foreshadows the illegal actions taking place at seaworld. Reiterates that they are bad and evil ]]> 2017-09-22 03:01:40 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189985341 worst thing I've ever done was hunt that whale https://padlet.com/a_davis/4jgwhv031615/wish/189985413 2017-09-22 03:02:18 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189985413 personal stories https://padlet.com/a_davis/4jgwhv031615/wish/189985441 2017-09-22 03:02:34 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189985441 dramatic music upon the capture of tilkum https://padlet.com/a_davis/4jgwhv031615/wish/189985446 2017-09-22 03:02:37 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189985446 Archival footage of Tilkum https://padlet.com/a_davis/4jgwhv031615/wish/189985694 Rake scratches on his body. Emphasises he is a victim and it is not his fault that he is that way he is, it is the environment and Seaworld/ Sealand]]> 2017-09-22 03:05:28 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189985694 Archival footage montage https://padlet.com/a_davis/4jgwhv031615/wish/189985854 focusing on the news and the deaths and accidents that have occurred ]]> 2017-09-22 03:07:18 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189985854 Talking heads of two ladies there who witnessed the accident of Tilkum pulling down the trainer https://padlet.com/a_davis/4jgwhv031615/wish/189985983 it makes is more convincing and realistic. It pulls at our heart strings as we believe what they say and that they telling the truth. Because they are talking to the camera it is more believable and feels like we are there and can feel the emotions they did. A voiceover would not get this same feeling across as it does not feel as personal and can get distracted. ]]> 2017-09-22 03:08:48 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189985983 Talking head makes it more convincing because its from people who are there and emotion than other odes such as obervational https://padlet.com/a_davis/4jgwhv031615/wish/189986020 2017-09-22 03:09:04 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189986020 Interacting with the audience - talking heads https://padlet.com/a_davis/4jgwhv031615/wish/189986027 2017-09-22 03:09:08 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189986027 Mood music https://padlet.com/a_davis/4jgwhv031615/wish/189986207 2017-09-22 03:10:51 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189986207 Looks like the ladies will cry https://padlet.com/a_davis/4jgwhv031615/wish/189986241 2017-09-22 03:11:04 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189986241 "sea-cowboys" https://padlet.com/a_davis/4jgwhv031615/wish/189986480 the trainers assumed that Seaworld knew what they were doing ]]> 2017-09-22 03:13:11 UTC https://padlet.com/a_davis/4jgwhv031615/wish/189986480 Mass strandings footage https://padlet.com/a_davis/4jgwhv031615/wish/191021611 To show that whales stick together as a family and to make a emotional reaction from the audience.]]> 2017-09-25 20:08:21 UTC https://padlet.com/a_davis/4jgwhv031615/wish/191021611 Seals https://padlet.com/a_davis/4jgwhv031615/wish/191021918 It's in a whales nature to eat seals and work together]]> 2017-09-25 20:09:19 UTC https://padlet.com/a_davis/4jgwhv031615/wish/191021918 Animation https://padlet.com/a_davis/4jgwhv031615/wish/191024277 2017-09-25 20:15:31 UTC https://padlet.com/a_davis/4jgwhv031615/wish/191024277 Quotes https://padlet.com/a_davis/4jgwhv031615/wish/191024471 2017-09-25 20:16:06 UTC https://padlet.com/a_davis/4jgwhv031615/wish/191024471 Victim https://padlet.com/a_davis/4jgwhv031615/wish/191024733 Personal trainers experience within working at SeaWorld

]]> 2017-09-25 20:16:54 UTC https://padlet.com/a_davis/4jgwhv031615/wish/191024733 Making SeaWorld the villains https://padlet.com/a_davis/4jgwhv031615/wish/191025136 Seperating the mother whale from the baby whale]]> 2017-09-25 20:18:11 UTC https://padlet.com/a_davis/4jgwhv031615/wish/191025136 Seperating whales https://padlet.com/a_davis/4jgwhv031615/wish/191025500 Creating a sad and emotional connection to the audience.]]> 2017-09-25 20:19:25 UTC https://padlet.com/a_davis/4jgwhv031615/wish/191025500 Liars https://padlet.com/a_davis/4jgwhv031615/wish/191025820 SeaWorld lying about the age and health of whales, to make themselves look good and to cover the truth]]> 2017-09-25 20:20:28 UTC https://padlet.com/a_davis/4jgwhv031615/wish/191025820 Personal Pronouns used to create us verse them to villainize Sea World a_davis https://padlet.com/a_davis/4jgwhv031615/wish/191027048 2017-09-25 20:24:12 UTC https://padlet.com/a_davis/4jgwhv031615/wish/191027048 a_davis https://padlet.com/a_davis/4jgwhv031615/wish/191027739 2017-09-25 20:26:28 UTC https://padlet.com/a_davis/4jgwhv031615/wish/191027739 Innocent Victims https://padlet.com/a_davis/4jgwhv031615/wish/191027919 2017-09-25 20:27:09 UTC https://padlet.com/a_davis/4jgwhv031615/wish/191027919 Back Lash a_davis https://padlet.com/a_davis/4jgwhv031615/wish/191028401 2017-09-25 20:28:44 UTC https://padlet.com/a_davis/4jgwhv031615/wish/191028401 a_davis https://padlet.com/a_davis/4jgwhv031615/wish/191028510 2017-09-25 20:29:04 UTC https://padlet.com/a_davis/4jgwhv031615/wish/191028510 a_davis https://padlet.com/a_davis/4jgwhv031615/wish/191028560 2017-09-25 20:29:15 UTC https://padlet.com/a_davis/4jgwhv031615/wish/191028560 Seaworld using children https://padlet.com/a_davis/4jgwhv031615/wish/191030578 2017-09-25 20:35:53 UTC https://padlet.com/a_davis/4jgwhv031615/wish/191030578 Sea World is still facing consequences of this documentary. a_davis https://padlet.com/a_davis/4jgwhv031615/wish/191030934 2017-09-25 20:37:03 UTC https://padlet.com/a_davis/4jgwhv031615/wish/191030934 Must Read a_davis https://padlet.com/a_davis/4jgwhv031615/wish/191031737 2017-09-25 20:39:55 UTC https://padlet.com/a_davis/4jgwhv031615/wish/191031737 Call to Action a_davis https://padlet.com/a_davis/4jgwhv031615/wish/191032246 Adding to the well-orchestrated and vocal NGO activism, celebrities’ tweets and support for the film engaged their own fans and followers, which raised and deepened the level of public awareness about the story.

Beyond the vocal work of a core group of supporters, combining the multiplying factor of celebrity endorsements and public attention - greatly enabled by a smart distribution strategy - allowed the story to reach outside the animal-welfare community to new audiences. It stretched beyond the choir. The cacophany became louder and louder, impossible to ignore or dismiss as insular, niche activism.]]> 2017-09-25 20:41:57 UTC https://padlet.com/a_davis/4jgwhv031615/wish/191032246 a_davis https://padlet.com/a_davis/4jgwhv031615/wish/191033526 2017-09-25 20:47:23 UTC https://padlet.com/a_davis/4jgwhv031615/wish/191033526 TV and Streaming a_davis https://padlet.com/a_davis/4jgwhv031615/wish/191034183 a premiere on CNN was not only a mass-viewer distribution strategy, but one that fired up a synergistic publicity and news media machine. Not only did the network use its news platform to air stories about orcas in captivity, the network published an interview with a SeaWorld spokesperson the week of the premiere.

The network continued to keep the story on the agenda by illustrating multiple sides of the issue, including at least one notable opinion piece criticizing the film’s lack of focus on marine conservation in aquatic parks.

Blackfish was released on Netflix in December 2013, which enabled the film to leverage the considerable publicity and buzz already generated by the steady media coverage throughout every distribution phase. ]]> 2017-09-25 20:49:50 UTC https://padlet.com/a_davis/4jgwhv031615/wish/191034183 Increased Media Coverage a_davis https://padlet.com/a_davis/4jgwhv031615/wish/191034613 The film’s profile increased as SeaWorld and the filmmakers engaged in a prolonged public relations battle, in addition to the media coverage already garnered by activist stunts from PETA.

In the days leading up to the film’s theatrical distribution in July 2013, SeaWorld’s PR firm released a statement that spotlighted claims of misrepresentations in the film. Film critics and other media outlets picked up the SeaWorld statement and the filmmakers’ response, which amplified the coverage and raised public awareness of the film. ]]> 2017-09-25 20:51:39 UTC https://padlet.com/a_davis/4jgwhv031615/wish/191034613 Is this about saving whales or shutting down Sea World? a_davis https://padlet.com/a_davis/4jgwhv031615/wish/191035277 One of the biggest ways this film calls to action is by creating a Villain to blame!
(It’s important to note that in an early interview, director Gabriela Cowperthwaite did not advocate shutting down SeaWorld but instead discussed other ways to help captive orcas.)]]> 2017-09-25 20:54:23 UTC https://padlet.com/a_davis/4jgwhv031615/wish/191035277 Emotion and Empathy - A call to action a_davis https://padlet.com/a_davis/4jgwhv031615/wish/191035754 “When it comes to eliciting compassion, the identified individual victim, with a face and a name, has no peer...But the face need not even be human to motivate powerful intervention.”

This core notion of empathy and an individual story can help to explain why the story evoked such resonance from a narrative perspective, beyond the strategic elements like an active community, celebrity endorsements, ongoing media coverage and the rest.

]]> 2017-09-25 20:56:07 UTC https://padlet.com/a_davis/4jgwhv031615/wish/191035754 Provide a Solution a_davis https://padlet.com/a_davis/4jgwhv031615/wish/191036178 Shut down Seaworld.
"We will look back in 50 years and say what a barbaric time." ]]> 2017-09-25 20:57:30 UTC https://padlet.com/a_davis/4jgwhv031615/wish/191036178 Call to Action - A complex Narrative - A story with characters, villains, victims... a_davis https://padlet.com/a_davis/4jgwhv031615/wish/191036814
What was your process in choosing to focus on Tilikum’s story as the primary story for Blackfish on the issue of orcas cruel treatment in captivity?

Gabriela Cowperthwaite: He was as complex a character as I’ve ever encountered. I couldn’t understand why he did what he did – attack a top trainer who presumably had a relationship with him. I felt he must have a complex narrative and that this was the key to understanding what happened on that day.

]]> 2017-09-25 20:59:33 UTC https://padlet.com/a_davis/4jgwhv031615/wish/191036814 Must Read a_davis https://padlet.com/a_davis/4jgwhv031615/wish/191037195 2017-09-25 21:00:59 UTC https://padlet.com/a_davis/4jgwhv031615/wish/191037195 a_davis https://padlet.com/a_davis/4jgwhv031615/wish/191043113 2017-09-25 21:28:03 UTC https://padlet.com/a_davis/4jgwhv031615/wish/191043113 a_davis https://padlet.com/a_davis/4jgwhv031615/wish/191043320 2017-09-25 21:29:08 UTC https://padlet.com/a_davis/4jgwhv031615/wish/191043320 Codes and Conventions of Documentary used to call society to action a_davis https://padlet.com/a_davis/4jgwhv031615/wish/191047432 2017-09-25 21:56:15 UTC https://padlet.com/a_davis/4jgwhv031615/wish/191047432