Marketing & Outreach by https://padlet.com/norcalwca/4idgoy8wfoys8qwn Social media/webpage strategies; Marketing to specific populations en-us 2022-02-24 18:43:03 UTC 2022-04-02 18:22:27 UTC hello@padlet.com https://padlet.net/icons/png/1f4e3.png We have a Social Media Coordinator (student employee) - Loriann/SSU norcalwca https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126642594 2022-04-02 17:41:08 UTC https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126642594 We have a system of posting specific topics on certain days: Writing Tip Wednesday, Study Tip Saturday, Takeover Tuesday (where Tutors/SI Leaders) take over the Insta. We cross promote other campus events A LOT. (Loriann) norcalwca https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126643113 2022-04-02 17:42:06 UTC https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126643113 norcalwca https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126643225 I have a "social media team" of 2-3 undergrad consultants who manage our social media (content is up to them, but they run posts past me for "approval" before posting) (Erin, UC Merced)]]> 2022-04-02 17:42:19 UTC https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126643225 Now that we are back on campus, we're trying some old school "fun campaigns" like passing out smarties with a flyer to students in the library (Loriann) norcalwca https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126643548 2022-04-02 17:42:44 UTC https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126643548 Before and even during the pandemic, our marketing was based out of student emails. However, we recently started a social media page on Instagram to cover more ground. What are some techniques others might have used to get that off the ground? - Ian https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126643587 2022-04-02 17:42:49 UTC https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126643587 We added Study Tip and Writing Tips from/by tutors and give them attribution (often with their photo). Those posts have been very popular. (Loriann) norcalwca https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126644007 2022-04-02 17:43:27 UTC https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126644007 https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126644355 I identify classes that are writing heavy and email students in those classes around midterms or when big assignments are due. 

]]> 2022-04-02 17:44:11 UTC https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126644355 https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126644491 Two of our Instructional Support Assistants create the posts, and then the posts are approved by our Marketing and Outreach committee. - Ian]]> 2022-04-02 17:44:27 UTC https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126644491 https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126644519 Outreach to faculty: Word of mouth. In all university spaces. At every opportunity (Matt)]]> 2022-04-02 17:44:30 UTC https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126644519 norcalwca https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126645192 Our Instagram really only got started during the pandemic. But the consultants have been talking about starting a TikTok this semester. (Erin, UC Merced)]]> 2022-04-02 17:45:47 UTC https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126645192 LARC Social Media Job Posting (older version). Pay rate is now $17/hr norcalwca https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126646036 2022-04-02 17:47:17 UTC https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126646036 https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126646456 Release time to do a content audit and overhaul of the writing center website would be nice : ) But seriously, has anyone used Hootsuite to try to schedule and manage social media posts? (Matt)]]> 2022-04-02 17:48:03 UTC https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126646456 How much time do social media folks spend on marketing? (in a day?... a week?) norcalwca https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126646920 2022-04-02 17:48:53 UTC https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126646920 https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126649882 Here's a link to Hootsuite. I've heard from other meetings that it's a way to manage multiple social media platforms and schedule posts (but haven't used it myself). (Matt)]]> 2022-04-02 17:53:53 UTC https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126649882 Swag: T-shirts for staff, pens, post-it notebooks, water bottle stickers norcalwca https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126658634 2022-04-02 18:10:22 UTC https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126658634 Sending staff members out in Center t-shirts to survey students about what services they want/need, what they were reading or writing. Used those as promo materials and could report on the data that was collected. Opportunity for buy-in. norcalwca https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126660568 2022-04-02 18:13:55 UTC https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126660568 Info Sessions delivered by students in the classroom norcalwca https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126661052 2022-04-02 18:14:55 UTC https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126661052 norcalwca https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126663872 Developing a survey about students' perception of the writing center or something similar, creating a QR code to the survey and printing it on cards, and snagging students as they're walking to/from class to have them scan the code and take the survey.]]> 2022-04-02 18:20:10 UTC https://padlet.com/norcalwca/4idgoy8wfoys8qwn/wish/2126663872