https://padlet.com/manalkamal1/4h9qzoqn5nc1kk4z You’re a member of the marketing team for a B2B company that sells software to restaurants. Your product is a point-of-sale system that manages orders, menus, and staff scheduling. While it generally works well, there are sometimes glitches that cause it to drop orders, and the system goes down more often than you would like. You are marketing the system to a major restaurant chain, and they’ve asked for a list of references from current customers. The marketing and sales teams sit around a table reviewing the current customer list trying to decide which references to provide. First, the team screens out those who have complained most vocally about the glitches with the product. There is one customer who told his account manager, “These things happen with all systems,” so the team thinks he would be a good reference. There’s also a new customer who started using the system recently and hasn’t yet experienced the system downtime that other customers have. The team selects that restaurant, as well, and prepares to send the two names to the sales prospect. en-us 2021-11-03 11:35:57 UTC 2026-03-05 19:14:25 UTC hello@padlet.com manalkamal1 https://padlet.com/manalkamal1/4h9qzoqn5nc1kk4z/wish/1864341418 Is it fair and honest to cherry-pick the customer references, selecting only the ones that are unlikely to share negative experiences about your product? To be sure, there’s a range of customer feedback, and not all of it is positive. Are you expected to give a full picture of customers’ experience—warts and all—so the restaurant chain will know exactly what it’s buying?]]> 2021-11-03 11:41:35 UTC https://padlet.com/manalkamal1/4h9qzoqn5nc1kk4z/wish/1864341418 manalkamal1 https://padlet.com/manalkamal1/4h9qzoqn5nc1kk4z/wish/1864515592 Cherry picking reviews is deceiving]]> 2021-11-03 12:55:24 UTC https://padlet.com/manalkamal1/4h9qzoqn5nc1kk4z/wish/1864515592 manalkamal1 https://padlet.com/manalkamal1/4h9qzoqn5nc1kk4z/wish/1867160889 This is a logical action, nothing unethical in it..]]> 2021-11-04 11:21:00 UTC https://padlet.com/manalkamal1/4h9qzoqn5nc1kk4z/wish/1867160889