https://padlet.com/schaefera1/4g8baetzjkr6 Advertisement Marketing en-us 2017-11-30 14:17:04 UTC 2026-01-04 19:39:49 UTC hello@padlet.com schaefera1 https://padlet.com/schaefera1/4g8baetzjkr6/wish/211852340 Signifies the manner in which an ad appeal will be presented and a message strategy conveyed.]]> 2017-11-30 14:19:00 UTC https://padlet.com/schaefera1/4g8baetzjkr6/wish/211852340 schaefera1 https://padlet.com/schaefera1/4g8baetzjkr6/wish/211853612 Using illustrations and computer graphics in order to present animated characters within an advertisement.
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1) Animation was rarely used for years, as it was thought to advertise more to children.
2) Using a lot of digital production is expensive, though in a few years the cost will be half of what it is now.]]> 2017-11-30 14:20:42 UTC https://padlet.com/schaefera1/4g8baetzjkr6/wish/211853612 schaefera1 https://padlet.com/schaefera1/4g8baetzjkr6/wish/211853919 Advertisers provide solutions to the everyday problems that consumers or businesses face.
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1) This is often used in business-to-business advertising in order to show how the product can meet the consumer's needs.
2) Contains four components: Encounter, Problem, Interaction, and Solution. ]]> 2017-11-30 14:21:07 UTC https://padlet.com/schaefera1/4g8baetzjkr6/wish/211853919 schaefera1 https://padlet.com/schaefera1/4g8baetzjkr6/wish/211854118 This resembles a 30-second movie with a plot or story suggesting that the brand is more at the periphery rather than at the center of the ad. 
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1) This is featured in many super bowl advertisements
2) Storytelling allows the viewer to have their ideas about a product]]> 2017-11-30 14:21:24 UTC https://padlet.com/schaefera1/4g8baetzjkr6/wish/211854118 schaefera1 https://padlet.com/schaefera1/4g8baetzjkr6/wish/211854508 In this, people who have used the product before and have had a positive experience talks about the experience.
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1) Most buyers believe what others say about a company more than what the company says about the company. 
2) Testimonials have the ability to enhance a company's credibility ]]> 2017-11-30 14:21:54 UTC https://padlet.com/schaefera1/4g8baetzjkr6/wish/211854508 schaefera1 https://padlet.com/schaefera1/4g8baetzjkr6/wish/211854753 Advertisers seek to convince the viewer of the brand's superiority. This is done in ways such as having a professional, like a doctor, promote the advantages of the product. 
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1) Many of these ads contain scientific information, or surveys.
2) Can also work when a product is ranked the best in a consumer report.]]> 2017-11-30 14:22:16 UTC https://padlet.com/schaefera1/4g8baetzjkr6/wish/211854753 schaefera1 https://padlet.com/schaefera1/4g8baetzjkr6/wish/211855201 This type of advertisement displays how a product works.
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1) Often present in business to business ads in order to show how the product works.
2) Shows viewers how to use a product and its advantages at the same time. ]]> 2017-11-30 14:22:47 UTC https://padlet.com/schaefera1/4g8baetzjkr6/wish/211855201 schaefera1 https://padlet.com/schaefera1/4g8baetzjkr6/wish/211856351 Fantasy Executions bring the audience from the real world to a make believe world.
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1) Some are meant to be more realistic, some not at all.
2) They can take place at anywhere a fantasy could, such as at a beach or on a cruise. ]]> 2017-11-30 14:24:22 UTC https://padlet.com/schaefera1/4g8baetzjkr6/wish/211856351 schaefera1 https://padlet.com/schaefera1/4g8baetzjkr6/wish/211856793 This execution presents information to the audience in a straightforward manner.
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1) People who are interested in a specific product category will pay more attention to these ads.
2) Gives consumers a different way to look for information. ]]> 2017-11-30 14:24:57 UTC https://padlet.com/schaefera1/4g8baetzjkr6/wish/211856793 schaefera1 https://padlet.com/schaefera1/4g8baetzjkr6/wish/211877360 2017-11-30 14:56:24 UTC https://padlet.com/schaefera1/4g8baetzjkr6/wish/211877360 schaefera1 https://padlet.com/schaefera1/4g8baetzjkr6/wish/211880272 2017-11-30 15:00:39 UTC https://padlet.com/schaefera1/4g8baetzjkr6/wish/211880272 schaefera1 https://padlet.com/schaefera1/4g8baetzjkr6/wish/211886258 2017-11-30 15:10:00 UTC https://padlet.com/schaefera1/4g8baetzjkr6/wish/211886258 schaefera1 https://padlet.com/schaefera1/4g8baetzjkr6/wish/211886404 2017-11-30 15:10:16 UTC https://padlet.com/schaefera1/4g8baetzjkr6/wish/211886404 schaefera1 https://padlet.com/schaefera1/4g8baetzjkr6/wish/211891898 2017-11-30 15:19:41 UTC https://padlet.com/schaefera1/4g8baetzjkr6/wish/211891898 schaefera1 https://padlet.com/schaefera1/4g8baetzjkr6/wish/211891992 2017-11-30 15:19:50 UTC https://padlet.com/schaefera1/4g8baetzjkr6/wish/211891992 schaefera1 https://padlet.com/schaefera1/4g8baetzjkr6/wish/211897094 2017-11-30 15:27:36 UTC https://padlet.com/schaefera1/4g8baetzjkr6/wish/211897094 schaefera1 https://padlet.com/schaefera1/4g8baetzjkr6/wish/211897253 2017-11-30 15:27:50 UTC https://padlet.com/schaefera1/4g8baetzjkr6/wish/211897253 schaefera1 https://padlet.com/schaefera1/4g8baetzjkr6/wish/212297380 2017-12-01 15:14:44 UTC https://padlet.com/schaefera1/4g8baetzjkr6/wish/212297380 schaefera1 https://padlet.com/schaefera1/4g8baetzjkr6/wish/212297527 2017-12-01 15:15:02 UTC https://padlet.com/schaefera1/4g8baetzjkr6/wish/212297527 schaefera1 https://padlet.com/schaefera1/4g8baetzjkr6/wish/212302146 2017-12-01 15:23:22 UTC https://padlet.com/schaefera1/4g8baetzjkr6/wish/212302146 schaefera1 https://padlet.com/schaefera1/4g8baetzjkr6/wish/212302500 2017-12-01 15:23:59 UTC https://padlet.com/schaefera1/4g8baetzjkr6/wish/212302500 schaefera1 https://padlet.com/schaefera1/4g8baetzjkr6/wish/212302569 2017-12-01 15:24:05 UTC https://padlet.com/schaefera1/4g8baetzjkr6/wish/212302569 schaefera1 https://padlet.com/schaefera1/4g8baetzjkr6/wish/212302617 2017-12-01 15:24:11 UTC https://padlet.com/schaefera1/4g8baetzjkr6/wish/212302617 schaefera1 https://padlet.com/schaefera1/4g8baetzjkr6/wish/212302713 2017-12-01 15:24:21 UTC https://padlet.com/schaefera1/4g8baetzjkr6/wish/212302713 schaefera1 https://padlet.com/schaefera1/4g8baetzjkr6/wish/212302781 2017-12-01 15:24:27 UTC https://padlet.com/schaefera1/4g8baetzjkr6/wish/212302781