What is Public Relations? by Malcolm Bradbrook https://padlet.com/ad69421/4evm85zk6o0tg86j What is your understanding of public relations? How does it differ from Journalism? How do Journalists and Public Relations people work together? en-us 2022-09-11 15:34:26 UTC 2023-09-13 09:37:20 UTC hello@padlet.com https://padlet.net/icons/png/2753.png https://padlet.com/ad69421/4evm85zk6o0tg86j/wish/2701770402 PR is like a bridge that connects a company and its customers. 

Strategic communications is the key word when it comes to Public Relations, and it is how a brand interacts with its customers and potential customers, and keeps them in the loop.]]> 2023-09-13 09:30:24 UTC https://padlet.com/ad69421/4evm85zk6o0tg86j/wish/2701770402 https://padlet.com/ad69421/4evm85zk6o0tg86j/wish/2701772434 - An exercise in controlling your company/client's story/narrative. 

- Journalist's should aim to be unbiased whereas PR professional need to be bias to tell the right stories.

- PR and journalism work in tandem through press releases, promotional events and partnerships. ]]> 2023-09-13 09:31:41 UTC https://padlet.com/ad69421/4evm85zk6o0tg86j/wish/2701772434 https://padlet.com/ad69421/4evm85zk6o0tg86j/wish/2701774123 - a way for a company to communicate with its audience.
- reputation management.
-  way of promoting a company's image and services.]]> 2023-09-13 09:32:44 UTC https://padlet.com/ad69421/4evm85zk6o0tg86j/wish/2701774123 Disaster Management https://padlet.com/ad69421/4evm85zk6o0tg86j/wish/2701775430 The proactive effort of keeping the organisation ahead of time to maintain the brand and image of the organisation. As in to ensure that the value and perception of the company doesn't fall if / when there is a disaster in the future. ]]> 2023-09-13 09:33:33 UTC https://padlet.com/ad69421/4evm85zk6o0tg86j/wish/2701775430 Journalists target their audience. Whereas Public Relations work towards safeguarding the companies reputation. https://padlet.com/ad69421/4evm85zk6o0tg86j/wish/2701775965 2023-09-13 09:33:52 UTC https://padlet.com/ad69421/4evm85zk6o0tg86j/wish/2701775965 https://padlet.com/ad69421/4evm85zk6o0tg86j/wish/2701776246 - PRs provide journalists with materials, resources or products to write about or review
- Press releases promote or inform journalists on new products, campaigns or announcements
- Journalists are more objective whereas PRs need to persuade people to write about something or make it sound more exciting than it actually is  

]]> 2023-09-13 09:34:00 UTC https://padlet.com/ad69421/4evm85zk6o0tg86j/wish/2701776246 https://padlet.com/ad69421/4evm85zk6o0tg86j/wish/2701777452 Celebrities and Organisations use PR to be connected to their fans and customers respectively and maintain a good public image. Also used for damage limitation.]]> 2023-09-13 09:34:47 UTC https://padlet.com/ad69421/4evm85zk6o0tg86j/wish/2701777452 Public Relations https://padlet.com/ad69421/4evm85zk6o0tg86j/wish/2701777634 A business-oriented role that focuses on building a relationship between the business and its stakeholders. 

Public relations focuses on working for the benefit of the firm. Whereas journalism works to provide factual information to the public. 

PR and journalism can work together in press releases to decide what information is conveyed to the public]]> 2023-09-13 09:34:54 UTC https://padlet.com/ad69421/4evm85zk6o0tg86j/wish/2701777634 https://padlet.com/ad69421/4evm85zk6o0tg86j/wish/2701778038 - Image 
- Reputation]]> 2023-09-13 09:35:09 UTC https://padlet.com/ad69421/4evm85zk6o0tg86j/wish/2701778038