Gamifcation by Pollyanna https://padlet.com/40096817_1/4eit6rsn7v9hysu en-us 2024-10-01 11:04:26 UTC 2024-10-15 10:20:05 UTC hello@padlet.com Gamification Companies 40096817_1 https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3148055503 -Kahoot

-Badgeville

-Bunchbait

-Spinify

-Salesforce Gamification

]]> 2024-10-01 11:06:32 UTC https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3148055503 Definition of Ethics in Gamification 40096817_1 https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3148065305 Principles that govern the conduct of individuals or organizations, particularly regarding what is right and wrong.

]]> 2024-10-01 11:13:57 UTC https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3148065305 Why are ethics important in gamification? 40096817_1 https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3148070903 In marketing, ethics govern how we influence consumer behaviour, protect user privacy, and ensure fairness.

]]> 2024-10-01 11:18:21 UTC https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3148070903 40096817_1 https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3148072639 -Manipulation and Exploitation

-Data Privacy and Security

-Inclusivity and fairness

-Psychological impact


]]> 2024-10-01 11:19:32 UTC https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3148072639 Ethical Gamification 40096817_1 https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3148074251 -Transparency and consent

-User centered design

-inclusivity

-balancing engagement and ethics

]]> 2024-10-01 11:20:50 UTC https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3148074251 Primary Research 40096817_1 https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3148371178 To gather Primary Research i posted a poll on my Instagram story asking my followers if they would use a styling app when they were unsure about what to wear. The question luckily sparked a lot of interest, and I was happy to see that I received 48 responses! Some were excited about the idea of getting outfit inspiration easily, whilst others preferred to stick to their own intuition. This research not only engaged my audience but also gave me insight into how people approach their style choices.

]]> 2024-10-01 14:07:31 UTC https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3148371178 Competitor Analysis includes: 40096817_1 https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3150012800 -Prodct range

-Pricing Strategy

-Brand positioning (luxury vs mass market)

-Marketing Strategies

-Customer engagement and loyalty programs

-Distribution channels

-Sustainability practices

]]> 2024-10-02 10:10:23 UTC https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3150012800 Mystery shoppers and store visits 40096817_1 https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3150021979 Brands often send out mystery shoppers to visit competitorrs' stores. These shoppers act like regular customers, allowing brands to gather valuable insights such as:


-Pricing structures: What are competitors charging for similar items?


-In store experience: How is customer service? How do the staff promote sales or new collections?


-Store layout: How do competitors display their products? Are they promoting certain items more than others?


]]> 2024-10-02 10:17:07 UTC https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3150021979 Why is competitor analysis important? 40096817_1 https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3150029254 -Market Insight: It provides a deeper understanding of your industry and
market conditions.
-Spotting Opportunities and Threats: Helps identify growth opportunities
and potential challenges.

-Strategic Decision Support: Guides strategic planning and competitive
positioning.
-Customer Understanding: Offers insights into customer preferences and
feedback.
-Driving Innovation: Encourages innovation and continuous improvement
by learning from competitors

]]> 2024-10-02 10:22:19 UTC https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3150029254 40096817_1 https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3150033792 Social Media Scraping: Using software to track competitors’ posts across
platforms like Instagram, TikTok, and Twitter. This helps brands identify
new campaigns, influencer collaborations, or changes in brand
positioning.
Monitoring Influencers: Fashion brands track which influencers are
wearing their competitors' products and what campaigns they're being
featured in. Influencers often provide early hints about new
collaborations or launches.
Campaign Analysis: Brands keep a close eye on competitors' ad
campaigns, looking at the messaging, themes, and models used to
gauge any shift in target demographics or brand positioning.
Email Subscriptions: Signing up for competitors' newsletters is a simple
but effective way to stay informed about sales, product launches,
collaborations, and marketing initiatives.

]]> 2024-10-02 10:25:28 UTC https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3150033792 Report 40096817_1 https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3150123133 2024-10-02 11:34:40 UTC https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3150123133 Questions for comp shop 40096817_1 https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3150275741 What is the average spend per shopper?

What is in their typical shopping bag?

What's your bestseller or current bestseller?

How often do you get new stock/rotate stock

Who is your typical shopper - age/gender/interests?

What trends have you seen with online shopping vs in-store? Are you seeing less footfall in your shops?

What trends are you seeing amongst shoppers/competitors?

What's working well for you right now?

What's the biggest challenge right now?

Do you have a loyalty scheme? Do you think it's good? Do customers engage with it?

]]> 2024-10-02 13:15:25 UTC https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3150275741 PRIMARY RESEARCH RESULTS 40096817_1 https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3152103157 2024-10-03 14:13:30 UTC https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3152103157 PRIMARY RESEARCH RESULTS 40096817_1 https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3152105094 2024-10-03 14:14:36 UTC https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3152105094 PRIMARY RESEARCH RESULTS 40096817_1 https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3152106373 2024-10-03 14:15:27 UTC https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3152106373 PRIMARY RESEARCH RESULTS 40096817_1 https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3152106924 2024-10-03 14:15:48 UTC https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3152106924 PRIMARY RESEARCH RESULTS 40096817_1 https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3152107534 2024-10-03 14:16:08 UTC https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3152107534 PRIMARY RESEARCH RESULTS 40096817_1 https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3152108252 2024-10-03 14:16:33 UTC https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3152108252 APP inspiration 40096817_1 https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3152217429 2024-10-03 15:18:02 UTC https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3152217429 CHER's wardrobe 40096817_1 https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3152217898 2024-10-03 15:18:20 UTC https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3152217898 Group Project 40096817_1 https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3152244217 2024-10-03 15:33:49 UTC https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3152244217 Gamification-Pollyanna Eve 40096817_1 https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3152245251 2024-10-03 15:34:24 UTC https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3152245251 Brand Loyalty 40096817_1 https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3160655448

  • Brand Loyalty refers to a consumer's consistent preference for one brand over competitors, often leading to repeat purchases and advocacy.

  • Loyal customers are more likely to engage with the brand, recomment it to others, and exhibit higher lifetime value.

    • ]]>     2024-10-09 08:24:33 UTC https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3160655448     Why Brand Loyalty is important: 40096817_1 https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3160658433

  • Higher Customer Lifetime Value

  • Lower Marketing Costs

  • Positive Word-of-Mouth

  • Customer Resillience

    • ]]>     2024-10-09 08:26:28 UTC https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3160658433     Stages of the Loyalty Cycle 40096817_1 https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3160686499 -Awareness and Attraction (Customers become aware of the brand)

    -Nurture (Customers enter a relationship with the brand)

    -Reward (How does the brand engage with the customer post purchase, e.g. customer service, product quality

    -Repeat Purchase (Satisfied customers continue to buy creating a loop of long-term loyalty)

    ]]>     2024-10-09 08:46:07 UTC https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3160686499     Types of Loyalty 40096817_1 https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3160699645 Behavioral Loyalty- Consumers repeaedly buy a product, bu t this may be driven by habit or convenience rather than emotional connection (e.g. buying a product, due to ease of access)


    Attitudinal Loyalty- This is based on a deeper emotional connection and trust in the brand, making customers, less likely to switch even when competitors offer cheaper alternatives.

    ]]>     2024-10-09 08:55:05 UTC https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3160699645     Key Metrics 40096817_1 https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3160819242

  • User Engagement

  • Retention rate

  • Conversion rate

  • Progression Metrics

  • User Motivation

  • Social Interaction

  • Feedback and Satisfaction

  • ROI (Return on Investment)

    • ]]>     2024-10-09 10:22:42 UTC https://padlet.com/40096817_1/4eit6rsn7v9hysu/wish/3160819242