Applying what you have learned on Crafting a Solution, think of an idea to increase the foot traffic in Coffee Bean stores, the feasibility, desirability and viability, lastly how would you develop the solution.

Idea:

Feasibility:

Desirability:

Viability:

Coffee Bean can introduce a loyalty program to reward customers for their purchases and encourage repeat visits. This is feasible due to their existing customer database and point-of-sale systems. A well-designed program with tiered points, attractive rewards, and digital accessibility would likely be desirable to customers. By offering incentives and leveraging technology, Coffee Bean can address the decline in foot traffic and boost customer engagement.

Idea- Coffee Bean SG could organize events like latte art workshops, or live music nights at more popular outlets, eg CBD area, with these in place, it can attract more customers while creating a stronger brand recall with Coffee Bean

Feasibility- Moderate as it requires planning and recruiting of bands/musician, and latte art trainers, adding on, this could add to high costs for recruitment and marketing

Desirability- High as most Singaporeans enjoy interactive experiences with their close ones

Viability- Depends on available space and budget

Idea: Create beverage that stands out from the competitors. Perhaps collaborate with brands to make a unique beverage.

Example Hello Kitty Coffee!

Feasibility: It is capable of being done.

Desirability: the newer generation likes aesthetic, cute things so maybe can give something like this a go.

Viability: You can make this successful via good marketing on social media platforms such as TikTok or Instagram. Also listen actively to what customers are saying about the beverage. Look through comment section, engage with customers (social listening)

Feasibility: Relatively easy with the plethora of social media platforms available

Desirability: Works well with the social media literate crowd from young to old

Viability: Content needs to be updated regularly and good to tie in with other promotions or offers or new menu etc.

Choon Kiat

Coffee Bean Singapore has noticed a decline in foot traffic across its stores, particularly in areas with high competition from other coffee chains and local cafes. This decline is affecting sales and the overall customer experience.

Applying what you have learned on Crafting a Solution, think of an idea to increase the foot traffic in Coffee Bean stores, the feasibility, desirability and viability, lastly how would you develop the solution.

Idea: Come up with a special drink designed for people who are stressed and anxious, can be a summer kinda of drink that boost vitality. Give bargin price and make it feel like it is at premium price.

Feasibility: Takes time for the product to be advertise via advertisements and newsletter

Desirability: Yes, with the increased stress in the corporate world. people are starting to feel anxious. the first thing they drink in the morning is most likely coffee to keep them awake for the day. This can be part of certain group of working adults desire for coffee.

Viability: Yes, since it is already at certain stage(matured kind). This can be an attraction to consumer and if the product have different range suited for different people with different taste bud. That could increase the span of customer/ traffic flow into the store

Idea: Create a one-day interactive pop up booth @ Orchard (or any other CBD area) where participants get a free OR discounted drink of their choice IF they follow Coffee Bean & play the pop up booth games

Pop up booth games:

1) Guess The Flavour: Try 3 different Coffee Bean flavours and predict which is which

2) Spin The Wheel: Spin The Wheel

- Participants do a trending Tiktok on CoffeeBean's account, sing CoffeeBean's theme song, draw CoffeeBean logo or do a quick 5-question test on CoffeeBean's outlets/history

- Participants win a free OR discounted special code on CoffeeBean's app

-> Only customers who participate in the booth can receive the special code

-ALTERNATIVELY Participants win CoffeeBean merch

EXTRA:

There will also be free samples at the pop-up booth!

Feasibility: There are ALWAYS pop up booths in Orchard almost every week, whether it is to give out free makeup samples, free icecream, free flowers etc. And there are many Coffee Bean outlets in Orchard, thus making it more convenient for customers to go to the outlets too

Desirability: High as there are many people walking at Orchard everyday and night. Also, Singaporeans love freebies/discounts and having fun in a pop up booth without having to pay entry fee

Viability: There will need to be constant pre-event marketing materials on social media and Telegram channels like ConfirmGood to attract Singaporeans to come down to the booth

And CoffeeBean is rather successful and known so I believe they have the budget and manpower for this. If not, they can also hire temporary part timers for the pop-up booth to help out in games.

Idea- Partner with local businesses for 'cross-promotions'. For example, buy a drink from Coffee Bean for a 10% discount at local thrift stores. The idea behind this is based on the assumption that most customers who usually support local thrift stores would patronize Coffeebean once in a while.

• Feasibility: This would require negotiation and coordination between Coffeebean and local businesses

• Desirability: Creates win-win situations for both Coffebean and local businesses, as it drives more traffic and sales for them

• Viability: This would depend on the willingness of neighboring businesses to work with Coffeebean

Idea: Implement a mobile app or online ordering platform for customers to pre-order drinks and food for pickup. This convenience can attract busy professionals and reduce wait times, enhancing the overall customer experience.

Feasibility:

• High: The technology for mobile apps and online ordering platforms is readily available and well-developed.

• Development costs can vary depending on features, but off-the-shelf solutions and development frameworks exist to streamline the process.

• Integration with existing systems: Consider how the app will connect to Point-of-Sale (POS) systems and potentially kitchen displays for order fulfillment.

Desirability:

• Market demand: Busy professionals and those seeking convenience are the target audience. Consider conducting surveys or market research to gauge interest in your specific area.

• Value proposition: The app should offer clear benefits over existing options. Highlight the time saved by pre-ordering and avoiding queues.

Viability:

• Competition: Research existing pre-ordering apps and restaurants offering similar services. Identify your competitive advantage (e.g., wider selection, loyalty programs).

• Monetization strategy: Consider options like transaction fees, subscriptions, or partnerships with restaurants.

• Marketing and user acquisition: A well-defined marketing plan is crucial to attract users and restaurants to the platform.

Idea: Create a family bonding event where customers can learn how to make coffee using recipes from coffee bean. They can host a mini competition where best latte art wins and they get a free drink coupon from coffee bean. However, only customers who sign up to the loyalty program can participate in this event.

Feasibility: Since this is a family friendly event, there is not much capital needed in hosting this event as they could just use part timers and full timers to teach the coffee making process since they have experience already.

Desirability: This is a great way for families to bond with each other, especially with kids. There will be alot of activities when it comes to making different coffees, hence it will be very interactive and engaging.

Viability: The space needed could be requested by Community centres which could be free or may come at a small price. Nevertheless, it is still more efficient compared to booking a private area or in the mall where they need to pay huge rental fees.