How does the medium affect the message? by Alexandra Shakespeare https://padlet.com/alexshakespeare/4daitx3j0co3 en-us 2016-11-01 09:33:37 UTC 2016-11-01 09:44:40 UTC hello@padlet.com Many editors believe ‘the message is the message regardless of medium’. alexshakespeare https://padlet.com/alexshakespeare/4daitx3j0co3/wish/134412186 2016-11-01 09:35:55 UTC https://padlet.com/alexshakespeare/4daitx3j0co3/wish/134412186 For the editor, whatever the platform they used, but the most important thing for them is to express information. However, different mediums also affect how editor write their message. https://padlet.com/alexshakespeare/4daitx3j0co3/wish/134412452 2016-11-01 09:37:51 UTC https://padlet.com/alexshakespeare/4daitx3j0co3/wish/134412452 https://padlet.com/alexshakespeare/4daitx3j0co3/wish/134412482 The wrong medium may miss its target audience ]]> 2016-11-01 09:38:03 UTC https://padlet.com/alexshakespeare/4daitx3j0co3/wish/134412482 tillydickinson https://padlet.com/alexshakespeare/4daitx3j0co3/wish/134412676 Different mediums appeal to different audiences however the root of the message must be the same or nearly the same across the platforms.

]]> 2016-11-01 09:39:18 UTC https://padlet.com/alexshakespeare/4daitx3j0co3/wish/134412676 https://padlet.com/alexshakespeare/4daitx3j0co3/wish/134412765 The message remains the same on different mediums]]> 2016-11-01 09:39:49 UTC https://padlet.com/alexshakespeare/4daitx3j0co3/wish/134412765 https://padlet.com/alexshakespeare/4daitx3j0co3/wish/134412805 The medium and the message need to interlink and work together to effectively engage with the correct target audience]]> 2016-11-01 09:40:00 UTC https://padlet.com/alexshakespeare/4daitx3j0co3/wish/134412805 https://padlet.com/alexshakespeare/4daitx3j0co3/wish/134412911 A brands core message should be the same across all platforms ]]> 2016-11-01 09:40:31 UTC https://padlet.com/alexshakespeare/4daitx3j0co3/wish/134412911 https://padlet.com/alexshakespeare/4daitx3j0co3/wish/134413037 Brand has core values which are translated in their messages across all medium]]> 2016-11-01 09:41:19 UTC https://padlet.com/alexshakespeare/4daitx3j0co3/wish/134413037 https://padlet.com/alexshakespeare/4daitx3j0co3/wish/134413479 The message has to fit ]]> 2016-11-01 09:43:56 UTC https://padlet.com/alexshakespeare/4daitx3j0co3/wish/134413479 https://padlet.com/alexshakespeare/4daitx3j0co3/wish/134413480 The message has to fit with the specific audiences on different mediums ]]> 2016-11-01 09:43:56 UTC https://padlet.com/alexshakespeare/4daitx3j0co3/wish/134413480