Advertisement Techniques by Blaine Mcgraw

Bandwagon

blainemcgraw — 2025-04-24 15:11:34 UTC

The signs show two different paths, with the overpopulated path being what everyone else thinks, and the other path having nobody and the sign saying what you believe. This is the bandwagon effect, when advertisement is to follow the crowd and do it because everybody else did.

Celebrity Endorsement

blainemcgraw — 2025-04-24 15:14:02 UTC

The man is widely known and is eating a brand of ice cream for a commercial. This is an example of a celebrity endorsement because of the influence he already has and people wanting to buy the ice cream because he enjoys it.

Emotional Appeal

blainemcgraw — 2025-04-24 15:17:23 UTC

The man is reassuring the viewer that no matter the cause in the business, their company will be with them and be flexible enough to conclude comfort. This shows emotional appeal because of the business showing empathy towards the viewers, making them want to trust the business.

“Natural” Appeal / Scenes of Nature

blainemcgraw — 2025-04-24 15:22:09 UTC

To promote the product, they included the scenery of nature and making the viewer want to do natural activities. This promotes the product, for the viewers will have the product on their mind and may use it on any natural activities as well. Also, nature may put the product in a better light, promoting it greatly.

Wit and Humor

blainemcgraw — 2025-04-24 15:24:46 UTC

This is promoting a new phone company bringing soccer into it and making a humorous joke out of it. This makes the viewers have a laugh, and memorize the company and maybe buy something from them.

Price Appeal / Free Gifts

blainemcgraw — 2025-04-24 15:26:45 UTC

The company shows the appeal of getting a free pizza for the price of one, and all you have to do is buy one. This shows price appeal advertisement, for the viewers will want to buy a pizza because they'll get two in the process.