Apple Music, ‘Taylor vs. Treadmill

2a) It is a video advertisement which the apple company had invited  Taylor Swift to promote apple music

2b)Advertiser- Apple music

     Brand known-Apple

     Agency- TBWA/Media Arts Lab (USA)

2c)In my opinion, this advertisement is getting the world's biggest pop star in your ad is good and attracting. Having her sing another pop star's song, and fall flat on her face off a treadmill, is slapstick gold. In a year when Apple made generally good use of celebs, this spot stood out. 

2d)Ya, it’s persuasive. Apple music invite Taylor Swift who helps to promote how the Apple music is actually distractingly good.It’s  simple but memorable approach all but ensured to go viral thanks to Swift’s involvement and the sheer ability of seeing the world’s biggest pop star thrown from a treadmill only to keep on rapping and this will probably affect to all her fans to use this apple music.

Link:https://www.youtube.com/watch?v=fK_zwl-lnmc

Source: http://www.boredpanda.com/powerful-social-advertisements/

(a) This is a PSA advertisement.

(b)The advertiser is ekburg.ru. The advertising agency that worked on this advertisement is Red Pepper, Ekaterinburg, Russia.

(c)The message being conveyed in this advertisement is always be careful of our surroundings especially when we are driving. Think of both sides, if their child was the one that who is crossing the road and the same thing happens to their child, what will they feel? Drive safely, for the safety of others’ children and also for our own child.

(d)This advertisement used the technique of emotional appeal. Yes, it is effective as this advertisement reminds us always pay attention when we are driving.

ADVOCACY ADVERTISEMENT

3. (a) This is an advocacy advertisement, raising awareness about the importance of men’s health in our modern society.

(b) The advertiser is “LOVE YOURSELF”, a 100% volunteer HIV advocacy group in Manila. The agency which works on this ad are the Campaigns and Grey agency and top-ranked photographer Jeanne Young. 

(c)  This advocacy ad is mainly encouraging HIV testing as HIV has become a national epidemic in Manila. Besides, it also creates a more positive impression about HIV testing by showing a man with a muscular and tempting body.

(d) The persuasive technique used is Purr Words. This is shown through the usage of the word “sexiest” and it is effective since it conveys a positive concept by breaking the traditional stereotype which people have towards HIV. 

Lim Zi Qin 0330605
Low Khai Nynn 0330740
Teh Li Wen 0330649
Thivya Ravindran 0330316

b) Retail Advertisement and the brand known is Target. The agency that is involved 

c) The message that the ad tries to convey is that everyone has the rights to be themselves and should be happy in their own ways.

d) The obvious technique in this ad is individuality.It is effective as it has a powerful meaning and a     happy themed advertisement.It also shows loved and happiness portrayed among the two couples.

Watsons Malaysia

Reference: (https://youtu.be/znQn240far4) 

a) What type of advertisement is it? 

- This is an advertisement advertising the drugstore Watsons Malaysia. Promoting the different categories of products including: skincare products, cosmetics, daily products etc. 

 

b) Who are the advertisers? Brand known? Also, identify the agency that worked on the advertisement. 

- Danny Hoh, the Head of Marketing of Watsons Malaysia. The advertisement consist of Malaysia’s TOP 20 celebrities, helping to promote it even wider. 

 

c) What do you know or understood about the message(s) being conveyed in the advertisement?

- The aim of the advertisement is to transmit the message that the famous drugstore in Malaysia, Watsons, has innovated new products under their brand. Also, during the festive seasons, the brand will be having promotions. The main point is to bring everyone together is this festive season, showing the importance in the spirit of everyone living harmoniously together. 

 

d) Identify the persuasive technique/appeals used in the advertisement. Do you think it is effective?

- One of the technique being used is thee influence that famous people cause over the media. By sharing and promoting on their social media page, the message that is being spread will get certain amount and targeted attention. Yes, it is effective.

Group Members : 
Cheong Chun Yin 0330253
Chen Hue Sze 0330828
Tan Yi Chen 0330437
Gan Hui Yee 0330729

b) It is national advertisement and the brand known as McDonalds.The agencies of this      advertisement is Bernstein-Rein

c) From the ad we know that McDonalds is open 24 hours 7 days a week.

d) The persuasive technique used in this ad is repetitive.Yes it is effective as it shows that McDonalds is open at anytime of the day.

OXFAM International

Reference : (https://www.pinterest.com/pin/317151998735022221/)

a) What type of advertisement is it? 

- This is an advertisement that supports non-profit organizations. PSA, also known as Public Service Advertising Public provide public announcement for the non-profit organization as a service through PSA advertisement. 

 

b) Who are the advertisers? Brand known? Also, identify the agency that worked on the advertisement. 

- OXFAM International, Marketing Department. 

 

c) What do you know or understood about the message(s) being conveyed in the advertisement?

- The message spread the message around seeking for help from people. By just donating a little amount of money from everyone, it makes a big difference to people who is needing it.

 

d) Identify the persuasive technique/appeals used in the advertisement. Do you think it is effective?

- It is effective. The poster is very appealing as there is image of a mother and her child looking like they are needing which attracted many eyes of sympathy.

Group Members :
Cheong Chun Yin 0330253
Tan Yi Chen 0330437
Chen Hue Sze 0330828
Gan Hui Yee 0330729

Malay Dengue Association

Reference : (https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwjJwbaMntjSAhWBXbwKHTfNDwUQjRwIBw&url=http%3A%2F%2Fwww.nea.gov.sg%2Fcorporate-functions%2Fnewsroom%2Fnews-releases%2Finternational-and-local-efforts-on-asean-dengue-day&psig=AFQjCNEC8JU0NFUHEgyGiN9Q5HlA0yQa4g&ust=1489657842148196)

a) What type of advertisement is it? 

- This is a social responsibility advertisement to raise awareness of people.

 

b) Who are the advertisers? Brand known? Also, identify the agency that worked on the advertisement. 

- Malay Dengue Association, Advertising Team.

 

c) What do you know or understood about the message(s) being conveyed in the advertisement?

- The message is for people to be aware of getting the dengue virus. Also, a guidance on keeping the housing area clean and showing ways to prevent of dengue mosquitoes. 

 

d) Identify the persuasive technique/appeals used in the advertisement. Do you think it is effective?

- The poster uses a black and white theme/concept to give a creepy atmosphere/feeling to the audience. Helping them to make a deeper memory of it. 

Group Members :
Cheong Chun Yin 0330253
Tan Yi Chen 0330437
Chen Hue Sze 0330828
Gan Hui Yee 0330729

b) It is a national advertisement. The brand known as UN Women and the agency involves is the UN Agency for gender equality and women’s empowerment

c) From the ad we get the message that it is trying to project that women need to be seen as equal. From the visuals also we understood it shows that how women are portrayed negatively in this society 

d) The technique used is emotional appeal. It’s pretty effective due to the emotions portrayed by the woman in the ad, and the google search bar strongly implies that women have been silenced and abused by the society, which in turn, makes the people who see this ad sympathize with the woman. 

From these videos, I have learnt that the advertising field is very vast and it not only does advertisements but they also handle events, sponsorships and much more. It also requires many skills especially passion and curiosity to learn every single day. One need to have passion on what he is doing so that he will be curious to learn more have fun doing it as career in advertising is not an office type of jobs that just stays in the office most of the time. One also need to adapt well so that he can produce a good advertisement for the client as he will be meeting with different clients every day.

Personally, I would consider in trying it out as it can help me improve myself in terms of socializing and working with other people. I would definitely like to know more about advertising in the future.