The Culture and History of Nike by https://padlet.com/hbornhoft/4bbfz2bp1utmzzon by Hannah Bornhoft en-us 2020-11-08 23:47:54 UTC 2020-11-09 02:39:56 UTC hello@padlet.com HISTORY OF THE COMPANY hbornhoft https://padlet.com/hbornhoft/4bbfz2bp1utmzzon/wish/902388697 2020-11-09 00:18:26 UTC https://padlet.com/hbornhoft/4bbfz2bp1utmzzon/wish/902388697 Blue Ribbon Sports hbornhoft https://padlet.com/hbornhoft/4bbfz2bp1utmzzon/wish/902408841
  • This company was founded with the Japanese company Onitsuka Tiger, now known as Asics. 
  • Relations between Blue Ribbon and Tiger turned sour following the release of the Tiger Cortez shoe in 1967, leading to a permanent split in 1971.
    • ]]>     2020-11-09 00:31:49 UTC https://padlet.com/hbornhoft/4bbfz2bp1utmzzon/wish/902408841     The Beginning hbornhoft https://padlet.com/hbornhoft/4bbfz2bp1utmzzon/wish/902410656 Nike was originally Blue Ribbon Sports, founded in 1964 by Phil Knight and Bill Bowerman.
    •      They met at University of Oregon, where Phil was studying and Bill was coaching. Bill loved to innovate shoes for his track team, and used Phil as a test subject.
    Watch the short video to learn more about Nike's founders.
    ]]>     2020-11-09 00:33:02 UTC https://padlet.com/hbornhoft/4bbfz2bp1utmzzon/wish/902410656     Creation of Nike hbornhoft https://padlet.com/hbornhoft/4bbfz2bp1utmzzon/wish/902450000
  • Following the split between Blue Ribbon Sports and Onitsuka Tiger, Knight and Bowerman rebrand into Nike, named after the Greek goddess of victory.
  • This rebranding led to the creation of the iconic Nike swoosh, designed by Carolyn Davis (who only received $35 for the commission).
    • ]]>     2020-11-09 00:57:28 UTC https://padlet.com/hbornhoft/4bbfz2bp1utmzzon/wish/902450000     The Waffle Design hbornhoft https://padlet.com/hbornhoft/4bbfz2bp1utmzzon/wish/902486679 Bill Bowerman's innovation of running shoes with an inverted waffle design for the sole led to a huge growth of success for Nike.]]> 2020-11-09 01:20:34 UTC https://padlet.com/hbornhoft/4bbfz2bp1utmzzon/wish/902486679 The Growth of Nike hbornhoft https://padlet.com/hbornhoft/4bbfz2bp1utmzzon/wish/902495312 The wide expansion of Nike can be attributed to the following:
    • Innovated Technology: Nike's shoes  were always transforming, most notably with the "Air" technology in 1979.
    • Celebrity endorsements: Many famous sports celebrities have become sponsors of Nike throughout the years, like Tiger Woods, Serena Williams, Kobe Bryant, and most significantly, Michael Jordan.
      • (discussed more in the Culture section)
    • Ad Campaigns: One of the most successful ad campaigns in history is Nike's "Just Do It" campaign, launched in 1988 (see attached video).
    ]]>     2020-11-09 01:25:55 UTC https://padlet.com/hbornhoft/4bbfz2bp1utmzzon/wish/902495312     THE CULTURE OF THE COMPANY hbornhoft https://padlet.com/hbornhoft/4bbfz2bp1utmzzon/wish/902512499 2020-11-09 01:35:48 UTC https://padlet.com/hbornhoft/4bbfz2bp1utmzzon/wish/902512499 Nike's Mission Statement hbornhoft https://padlet.com/hbornhoft/4bbfz2bp1utmzzon/wish/902521803 2020-11-09 01:41:44 UTC https://padlet.com/hbornhoft/4bbfz2bp1utmzzon/wish/902521803 Nike's Core Values hbornhoft https://padlet.com/hbornhoft/4bbfz2bp1utmzzon/wish/902526475
  • Community
  • Sustainability
  • Diversity
  • Social responsibility
    • ]]>     2020-11-09 01:45:00 UTC https://padlet.com/hbornhoft/4bbfz2bp1utmzzon/wish/902526475     Nike as a Brand hbornhoft https://padlet.com/hbornhoft/4bbfz2bp1utmzzon/wish/902527806 With Nike's rising popularity, the brand has become a symbol of athleticism, with clothing and apparel now included in their sales. 

    Their mission statement focuses on how every person can be an athlete, but there is that underlying association that in order to be an athlete, you must have Nike products.]]>     2020-11-09 01:45:54 UTC https://padlet.com/hbornhoft/4bbfz2bp1utmzzon/wish/902527806     Celebrity Athlete Endorsements hbornhoft https://padlet.com/hbornhoft/4bbfz2bp1utmzzon/wish/902539788 Nike's marketing has been strategic in that their focus on famous athletes for endorsements reaffirms that athletic association, and that many people who wish to be like these celebrities buy their products. 

    It should be noted that these endorsements do not focus on one sport, but rather they encompass the world of sports with a variety of celebrities, such as golf, basketball, tennis, football, and even hockey.]]>     2020-11-09 01:53:42 UTC https://padlet.com/hbornhoft/4bbfz2bp1utmzzon/wish/902539788     Nike's Leadership hbornhoft https://padlet.com/hbornhoft/4bbfz2bp1utmzzon/wish/902543540 As can be read in the link provided, Phil Knight is now Chairman of the company, and uses his position to uphold the brand and identity that he created in the beginning.]]> 2020-11-09 01:56:14 UTC https://padlet.com/hbornhoft/4bbfz2bp1utmzzon/wish/902543540 Nike Today hbornhoft https://padlet.com/hbornhoft/4bbfz2bp1utmzzon/wish/902546734 Today, Nike is one of the most globally recognizable brands. Some of their more recent successes include:
    • Becoming the official supplier of apparel for both the NFL and NBA.
    • Bringing in around $37.2 billion in revenue per year.
    • Becoming the owners of Converse (a rival shoe brand) in 2004.
    ]]>     2020-11-09 01:58:21 UTC https://padlet.com/hbornhoft/4bbfz2bp1utmzzon/wish/902546734     The Genius of the Swoosh hbornhoft https://padlet.com/hbornhoft/4bbfz2bp1utmzzon/wish/902566280 The Nike swoosh is one of the most recognizable logos around the world, symbolizing the wing of the Greek goddess of victory that the company is named after.

    This simple but effective logo is all about movement. It embodies the company's identity and their values. The design of the swoosh alone is worth $26 billion today, because of how it has molded the brand.]]>     2020-11-09 02:11:58 UTC https://padlet.com/hbornhoft/4bbfz2bp1utmzzon/wish/902566280     WORKS CITED hbornhoft https://padlet.com/hbornhoft/4bbfz2bp1utmzzon/wish/902596882 “About Nike.” Nike News, about.nike.com/. 


    ConceptDrop. “How Nike Re-Defined the Power of Brand Image.” ConceptDrop, 10 Apr. 2018, conceptdrop.com/blog/27-the-importance-of-branding-how-nike-re-defined-the-power-of-brand-image/.


    Meyer, Jack. “History of Nike: Timeline and Facts.” TheStreet, 15 Aug. 2019, www.thestreet.com/lifestyle/history-of-nike-15057083. 


    Neiderhauser, James Elmer. “How Nike’s Leadership Affects Brand Image Internally and Externally.” UW-L Journal of Undergraduate Research XVI , 2013, www.uwlax.edu/globalassets/offices-services/urc/jur-online/pdf/2013/neiderhauser.james.marketing.pdf. 


    “The NIKE Story - Bill Bowerman and Phil Knight - Wise Counsel.” Small Business Counseling, 2 Mar. 2020, askwisecounsel.com/nike-story/.  


    Parker, Brianna. “Nike: Mission: Vision: Purpose: Core Values (2020).” Business Strategy Hub, 7 Oct. 2020, bstrategyhub.com/nike-mission-vision-purpose-core-values/. 


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