Reach: Ninh Tito has a substantial online presence with a large following across various social media platforms such as Instagram (@ninheating -237k followers), YouTube (852N subcribers), and TikTok (~400k followers) His content reaches a wide audience interested in cooking and daily eating lifestyle, allowing him to engage with millions of followers globally.

Relevance Tito's content is highly relevant to food enthusiasts seeking cooking inspiration, recipes, and culinary experiences. His expertise in creating delicious dishes, exploring different cuisines, and sharing cooking tips positions him as a go-to source for anyone passionate about food.

Resonance: Tito's content resonates with his audience by offering mouthwatering recipes, captivating food photography, and engaging storytelling about his culinary adventures. He might also share personal anecdotes, cultural insights, or travel experiences related to food, creating a connection with his followers who share similar interests in culinary exploration and appreciation.

• Trinh Pham

• Ngo Mai Phuong

• Mrs. Giang- Gia Đinh Truyen Hinh

  
  

Food Bloggers and Reviewers: Look for influencers who focus on Hanoi's food scene and regularly review supermarkets or grocery stores. You can find them on Instagram, YouTube, or blogs.

Ví dụ 1 số Food Bloggers có tầm ảnh hưởng hiện nay: Ninh Tito, Khoai Lang Thang, No Food Phobia, Woossi, Trang Nhím,Ăn Sập Sài Gòn...

for Fujimart can choose Ninh Tito

*The 3Rs of influencer:

• Relevance:

  - Khoai Lang Thang specializes in sharing experiences and reviews about travel destinations, including flights and aviation services.

  - Your content is very related to the aviation and tourism fields, suitable for VietJetAir's business.

• Resonance:

  - Khoai Lang Thang has a large number of followers, more than 1 million people on YouTube.

  - He has a great influence on the tourist community, especially young people.

  - His content attracts high interest and interaction from viewers.

• Reach (Influence):

  - Khoai Lang Thang is not only active on YouTube but also on other social networking platforms such as Facebook and Instagram.

  - You can help VietJetAir reach and interact with a large and diverse customer base.

  - The appearance of Khoai Lang Thang in VietJetAir's promotional campaigns can create a spread and effectively reach target customers.

*Ideas for content

Starting with a vlog about a new journey abroad, the steps are recorded in detail to share with everyone. Lead to experience VietjetAir's flight service (why choose? Fairly share strengths and weaknesses that need to be overcome). Share the content of the trip in a way that naturally attracts attention. Objectively share personal feelings and experiences

Famous for: Sharing English learning experiences, pronunciation guides, vlogs, talk shows

YouTube channel: Khanh Vy OFFICIAL (1.69 million subscribers)

Other social media platforms: Facebook (1.5 million followers), Instagram (1.4 million followers), TikTok (2.2 million followers)

Potential reasons:

Suitable content: Khanh Vy focuses on the topics of learning English, travel, and lifestyle - suitable for Vietjet Air's youthful and dynamic image.

Large number of followers: Khanh Vy has a high number of followers on many social networking platforms, especially YouTube - an effective communication channel for influencer marketing.

High interaction: Khanh Vy's content attracts a large amount of interaction, showing the level of interest of viewers.

Positive image: Khanh Vy is highly appreciated for her dynamic, intelligent, humorous image, suitable for Vietjet Air's marketing campaign.

2. Influencer's 3R assessment:

Relevance:

Khanh Vy's shared content is suitable for Vietjet Air's target customers: young people who love to travel and are interested in learning English.

Khanh Vy's personal image is youthful, dynamic, suitable for the Vietjet Air brand.

Resonance:

Khanh Vy has the ability to connect well with young audiences, especially those who are passionate about learning English and traveling.

Khanh Vy's style of conveying information is friendly, witty, creating sympathy with viewers.

Reach:

Khanh Vy has a large number of followers on many social networking platforms, especially YouTube - a channel with a high number of users in Vietnam.

Khanh Vy's content regularly attracts a high amount of interaction, helping to effectively reach the target audience.

Behind the scenes (BTS): Content about BTS always makes fans curious. We consider sharing glimpses into the music-making process, studio sessions or even funny moments during rehearsals. In it, there are images of Bitis to show fans that famous people use Bitis shoes in daily life.

Collaboration Challenge: Collaborate with other artists! Bitis created an interesting challenge that invited Hieu Thu Hai and musicians or influencers to participate. For example, challenge them to sing or rap a part of his song on TikTok or Instagram with the hashtag Bitis.

Relevence: Chau Bui inspires her followers to lead a trendy, positive, healthy and balanced lifestyle. Her community (#teamchouchou) are young Vietnamese who love to share the latest trends in fashion, travel, health, and lifestyle. Chau’s social media channels is also a platform to initiate and advocate for charitable activities, including disaster relief and donation of basic necessities for children in underdeveloped regions in Vietnam. Chau is also passionate about environmental projects.

Reach:

6 million followers on Facebook, Instagram, Youtube, and Tik Tok

- Top 3 and top 2 are foreign sunscreen products. Top 1 is Cocoon Vietnam

Require:

- Talk about the benefits, ingredients, SPF levels, and suitability for different skin types, share their personal experience using the products, and provide recommendations based on their preferences.

- Highlighting the importance of sun protection while participating in outdoor activities and using Cocoon Vietnam's sunscreens as a must-have for students to stay protected from harmful UV rays.

- Introducing the "Hello Summer" Vourcher at the end of the video, Cocoon Vietnam with 30% discount code with "SKINDUNGCACH"

*The 3Rs of influencer :

Relevance:

• Giang Ơi's core content revolves around travel vlogs, showcasing destinations, food experiences, and lifestyle explorations. This directly aligns with travel agencies, hospitality brands, food & beverage companies, and lifestyle product manufacturers.

• Some connection exists for industries that complement travel. Airlines, travel gear companies, or tourism boards could leverage her content for targeted campaigns.

• For industries far removed from travel and lifestyle (e.g., finance, B2B services), relevance would be minimal. There'd be little connection for viewers and brand messaging.

Resonance:

• Giang Ơi excels in building a strong connection with her audience. Her genuine personality, humor, honesty, and vulnerability resonate deeply. This makes her endorsements and recommendations more believable and impactful.

Reach:

• In Vietnam: Boasting millions of subscribers primarily based in Vietnam, Giang Ơi offers significant reach within the Vietnamese market.

• Internationally: The Vietnamese language content creates a significant barrier for international audiences. This limits her reach for campaigns targeting audiences outside Vietnam.

Athletes: Lebron James

Relevance:

• High: LeBron James is a global sports icon, and Coca-Cola is a global beverage brand. This creates a natural alignment in terms of broad appeal.

• Potential fit: LeBron James often embodies an active lifestyle that aligns with Coca-Cola's image as a refreshing drink.

• Considerations: Depending on the specific campaign, some might require a closer connection to Coca-Cola's product (e.g., promoting a new sports drink variant).

Resonance:

• High: LeBron James is widely admired for his work ethic, dedication, and philanthropic efforts. This positive image can resonate with Coca-Cola's desire to promote its brand values.

• Potential fit: Coca-Cola campaigns that focus on themes like overcoming challenges, teamwork, or community could leverage LeBron James's image effectively.

Reach:

• Extremely High: LeBron James has a massive global fanbase across various social media platforms and traditional media.

• Undisputed strength: Partnering with LeBron James guarantees significant reach and exposure for a Coca-Cola campaign.

Overall, LeBron James scores highly on all three aspects (relevance, resonance, reach) for Coca-Cola. He is a relevant fit for the brand image, can generate positive associations, and has an undeniable global reach.

Relevance:

• High: Sơn Tùng M-TP is a highly relevant influencer for Coca-Cola in the Vietnamese market. He is one of the most popular singers in Vietnam, particularly amongst Gen Z and Millennials, a core demographic for Coca-Cola.

• Product fit: Sơn Tùng's youthful and energetic image aligns well with Coca-Cola's brand image of happiness, refreshment, and togetherness.

• Lifestyle fit: Coca-Cola could leverage Sơn Tùng's active lifestyle to position the drink as a refreshing companion during or after activities.

Resonance:

• High: Sơn Tùng is known for his charisma, positive attitude, and influence on Vietnamese youth. A partnership with him could create a strong emotional connection with the target audience.

• Trustworthiness: Sơn Tùng enjoys a high level of trust and admiration from his fans. An endorsement from him could be seen as genuine and authentic.

• Engagement: Sơn Tùng has a massive social media following and is known for generating high engagement with his posts. A Coca-Cola campaign with him could create significant buzz and online interaction.

Reach:

• High: Sơn Tùng boasts a massive following across social media platforms in Vietnam (Facebook, Instagram, Youtube). This translates to a significant potential reach for Coca-Cola's campaign.

• National appeal: Sơn Tùng's popularity spans across Vietnam, making him a good choice for a nationwide Coca-Cola campaign.

Overall, Sơn Tùng M-TP scores highly on all three Rs (Relevance, Resonance, Reach) making him a strong potential influencer for Coca-Cola in Vietnam.

Here are some additional points to consider:

• Brand fit: It's important for Coca-Cola to ensure Sơn Tùng's past image and endorsements align with the brand's values.

• Campaign goals: The specific fit will depend on the goals of the Coca-Cola campaign (e.g., brand awareness, product launch, etc.).

Resonance: Ngọc Khánh has a high level of engagement with her audience, with over 21M likes on her TikTok account. This indicates that her content resonates well with her followers. If she were to collaborate with Vinut, her endorsement could potentially influence her followers’ perception of the brand.

Reach: With over 680K followers on TikTok, Ngọc Khánh has a substantial reach. A collaboration with her could provide Vinut with access to a large audience.

Because:

• Currently, FujiMart only has 9 facilities in Hanoi and has not yet developed in other cities/provinces, so choose an Influencer who lives and works in Hanoi.

• Ninh Tito's content resonates with FujiMart's focus on Japanese cuisine and culture. His videos and blog posts often feature Japanese dishes, ingredients, and culinary traditions. This alignment of interests allows FujiMart to tap into an audience that is already predisposed to Japanese food and culture, making it easier to promote their products and services.

• Ninh Tito's passion for food and travel shines through in his content. His enthusiasm is contagious and makes him a relatable and authentic figure for his audience.

• Ninh Tito has a substantial following across various social media platforms, including YouTube, Instagram, and Facebook.

Hieuthuhai is a young, dynamic, and charismatic artist with great influence among Vietnamese youth, especially Gen Z, Bitis's potential customer base. Hieuthuhai's music has a modern, youthful, and close-to-the-heart vibe, matching the "Bitis Hunter" brand image - always conquering all challenges. Both Hieuthuhai and Bitis value confidence, passion, and the pursuit of dreams, creating resonance in the messages they convey.

2. Resonance

Hieuthuhai has a large fan base, especially among Vietnamese youth, Bitis's potential customer base. Hieuthuhai's audience often has a dynamic and personal fashion style, suitable for Bitis's products. Hieuthuhai often shares inspirational stories about effort and overcoming challenges, aligning with the "Bitis Hunter" spirit that the brand wants to convey. Hieuthuhai is an attractive artist with good trend-setting ability, potentially helping Bitis's advertising campaign attract public attention.

3. Reach

Hieuthuhai has a large following on social media platforms like Facebook, Instagram, TikTok, YouTube, helping to effectively reach Bitis's potential customers. Hieuthuhai frequently appears in the media such as newspapers and television, helping to raise brand awareness for Bitis. Hieuthuhai regularly participates in events for young people, creating opportunities to directly reach Bitis's potential customers.

3R

Relevance:

Son Tung M-tp: Complements the easygoing, informal aesthetic of Skechers.
Focus on sustainability: Makes reference to Son Tung possible desire to spread environmental awareness.
Content: Put your best effort into producing content that highlights how Skechers uses recycled materials or collaborates with sustainable groups, all while showcasing the comfy shoes that Snoop wears on walks and in the recording studio.

Resonance:

Emotional resonance: A large number of people are moved by Snoop Dogg's persona and sound.
Authenticity: Trust and credibility are fostered by collaborating with Son Tung on a campaign that seems true to his passions and supports Skechers' environmental initiatives.
Engagement on social media: Take use of Son Tung robust online presence to produce captivating material (challenges, behind-the-scenes looks, etc.) that piques fans' interest in the partnership and Skechers' sustainable message.

Reach:

Son Tung's enormous fan base: Make use of his vast social media following (millions of followers) and the possibility of media attention to create buzz.
tiny-influencers Collaborate with smaller sustainability-focused influencers that can connect with a specialized audience interested in eco-friendly fashion options to enhance the campaign.
Distribution of content strategically: Make use of social media sites like YouTube, Instagram, and TikTok to provide material that appeals to Snoop Dogg's fan base and highlights the environmentally friendly elements of the Skechers partnership.

The media channel has a "huge" number of views: two media channels, YouTube and TikTok, the average views for each male singer's clip reach 9 million - this is an impressive number for a new face in showbiz. like HIEUTHUHAI.

Number of followers:

Youtube (669K Subscribers)

Facebook (1.4M Followers)

TikTok (1.2M Followers)

Instagram (1.2M Followers)

Relevance:

• Target Niche: Beauty & Wellness influencers who specifically promote eco-friendly and natural skincare products.

• Content Focus: Aligned with Cocoon Vietnam's values - sustainability, organic ingredients, Vietnamese heritage . Examples: chemical-free skincare routines, DIY facials with natural ingredients, eco-conscious beauty tips.

• Lifestyle: Represents a lifestyle that resonates with Cocoon Vietnam's target audience (e.g., healthy living, environmental awareness).

• Skincare Dung Cach is a famous hot blogger on social networks about 7-8 years ago. By 2022, this guy has started a new journey on the creative platform TikTok with the field of skin care and the name "Skincare the Right Way". His Tiktok channel currently has 450.8N followers and more than 5.2 million likes. From a person specializing in creating text content on Facebook, moving to a new platform with new algorithms, he is proving that he has been doing very well with a series of videos with over a million views, with average views. Average videos regularly have about 100,000 - 200,000 viewers.

• Not only that, he also shared that he is constantly "injured" when reviewing certain items and selling out of them. His TikTokShop is visited and purchased by thousands of people every day, with products After being reviewed by Son, the brand reached 5,000 purchases, optimizing content, balancing personal branding and conversion - those are Son's conclusions after observing his own journey above. this platform.

3. Reach: SKINCARE DUNG CACH has a substantial following on Tiktok( 500,000 flowers) , with many videos reaching 7 million views. His content reaches a wide audience of beauty enthusiasts across Vietnam, ranging from young consumers to seasoned makeup aficionados. Leveraging his Tiktok, he can significantly extend the reach of "Cocoon Viet Nam" to potential customers who are interested in vegan cosmetics and ethical beauty products.

Increase awareness of the Nestle Bear brand and their dairy products.

Building the brand image of Nestle Bear as a nutritious and delicious product for children.

Impress your viewers with creative and cute videos starring baby Pam.

Encourage parents to buy Nestle Bear milk products for their children.

Relevance: Does Ngo Mai Phuong understand and use natural and organic cosmetics? Is her cosmetics content suitable for Soft Grass?

Resonance: Ngo Mai Phuong has a natural, friendly style that fits the image of Soft Grass?

Reach: How many people follow Ngo Mai Phuong on social social platforms? Is it focused on Soft Grass's goals?

=> After evaluating the 3Rs, if Ngo Mai Phuong is suitable for the brand, you can make a reasonable plan.

Creative content ideas:

Ngo Mai Phuong experiences the product set of Soft Grass: She can share about her daily skin care routine, use of Soft Grass products and evaluate the effectiveness.

Beauty tip: Ngo Mai Phuong can combine Soft Grass products together to create simple, effective skin care tips.

Challenge/Evaluation: Ngo Mai Phuong participated in the challenge of using Co Mom products for a certain period of time and sharing the results.

Livestream Q&A: Soft Grass can organize a livestream with Ngo Mai Phuong to answer questions about skin care and introduce products.