STRATEGIC MARKET MANAGEMENT by zaf rah https://padlet.com/nurfaezah017/49d0s8iyk1v2i8zu ZAKI, FAEZAH & AMY en-us 2022-04-17 17:41:50 UTC 2022-04-21 03:31:39 UTC hello@padlet.com https://padlet.net/icons/png/1f91d.png AirAsia nurfaezah017 https://padlet.com/nurfaezah017/49d0s8iyk1v2i8zu/wish/2147372056 AirAsia Group Bhd by Justin Lim. Discusses As AirAsia slides after falling into PN17, Fernandes assures the airline that it is working on a plan to regularise its financial condition ]]> 2022-04-18 18:33:42 UTC https://padlet.com/nurfaezah017/49d0s8iyk1v2i8zu/wish/2147372056 Top Gloved nurfaezah017 https://padlet.com/nurfaezah017/49d0s8iyk1v2i8zu/wish/2147375781 Top Glove (TPGC.KL) by Lizz Lee. A top medical glove maker's profit slumps as the pandemic becomes less intense ]]> 2022-04-18 18:36:42 UTC https://padlet.com/nurfaezah017/49d0s8iyk1v2i8zu/wish/2147375781 The effect of pandemic Covid-19 on both companies nurfaezah017 https://padlet.com/nurfaezah017/49d0s8iyk1v2i8zu/wish/2147386673 Both of companies get the different impact. As a proof Top Glove sales will grow  and AirAsia AirAsia sales would decline.]]> 2022-04-18 18:45:26 UTC https://padlet.com/nurfaezah017/49d0s8iyk1v2i8zu/wish/2147386673 Conduct the environmental analysis based on the case of both companies nurfaezah017 https://padlet.com/nurfaezah017/49d0s8iyk1v2i8zu/wish/2147402479 The both companies Top Glove and AirAsia have a positive and negative impacts to their  business. ]]> 2022-04-18 18:58:39 UTC https://padlet.com/nurfaezah017/49d0s8iyk1v2i8zu/wish/2147402479 Analyze the SWOT analysis for both companies nurfaezah017 https://padlet.com/nurfaezah017/49d0s8iyk1v2i8zu/wish/2147409857 Both of this company have a their own SWOT. During this pandemic we can see the impact their get for their company. The meaning of SWOT is S= Strentg, W= Weakness, O= Opportunity and T= Threats ]]> 2022-04-18 19:05:01 UTC https://padlet.com/nurfaezah017/49d0s8iyk1v2i8zu/wish/2147409857 Evaluate the competitive strategies adapted by both companies nurfaezah017 https://padlet.com/nurfaezah017/49d0s8iyk1v2i8zu/wish/2147415079 AirAsia's overall brand identity makes its target market very clear. For example, their target audience is travellers looking for cheap flights. Top Glove, the first is the competitive strategy.  The company also works closely with government agencies and the Ministry to keep abreast of the latest developments in rubber research technology. ]]> 2022-04-18 19:09:27 UTC https://padlet.com/nurfaezah017/49d0s8iyk1v2i8zu/wish/2147415079 Evaluate the strategic positioning options adapted by both companies nurfaezah017 https://padlet.com/nurfaezah017/49d0s8iyk1v2i8zu/wish/2147416580 1.    Air Asia positioning strategy based on quality or luxury
- Often the price and quality of a product align, certainly in the mind of the consumer, as the high price is often associated with high quality.

2.    Top Glove Positioning based on product use or application
- Associating their product with a particular use. For example, Top Glove associating their product for medical use

 

]]> 2022-04-18 19:10:39 UTC https://padlet.com/nurfaezah017/49d0s8iyk1v2i8zu/wish/2147416580 Opinion, what is going to happen to both companies if the pandemic Covid-19 continues to spike in 5 years onwards? nurfaezah017 https://padlet.com/nurfaezah017/49d0s8iyk1v2i8zu/wish/2147420354 Both firms will have positive and negative consequences. Top Glove has proven that even after 5 years of this epidemic, it will continue to advance. AirAsia, on the other hand, will have a negative impact. If the epidemic persists, AirAsia will most certainly go bankrupt.]]> 2022-04-18 19:13:51 UTC https://padlet.com/nurfaezah017/49d0s8iyk1v2i8zu/wish/2147420354