Nestle Case Challenge by Vishnu Ram https://padlet.com/kpvishnuram/48ghwlhas7vhmk41 en-us 2025-05-16 04:20:18 UTC 2025-05-24 13:48:43 UTC hello@padlet.com engaging social media presence https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3454502302 2025-05-16 17:07:23 UTC https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3454502302 localised products https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3454503317 eg: gula melaka latte

]]> 2025-05-16 17:08:22 UTC https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3454503317 nutritional/health-conscious products https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3454506070 collagen, milk alternatives, protein shots

]]> 2025-05-16 17:11:23 UTC https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3454506070 seasonal products https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3454507252 2025-05-16 17:12:35 UTC https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3454507252 eco-friendly packaging https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3454507637 2025-05-16 17:13:05 UTC https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3454507637 gamified loyalty app https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3454510452 2025-05-16 17:15:51 UTC https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3454510452 Coffee that aligns with their lifestyle choices https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455183846 Ex:

  • decaf

  • sugar free

  • low acid

]]> 2025-05-17 16:11:37 UTC https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455183846 Following the current trends https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455184575

  • updated marketing aligning with the current obsession

  • Ex: the pop mart craze/ jellycat -> cute miniatures figurines

  • Similar to what Milo did in Sg

    • ]]>     2025-05-17 16:13:04 UTC https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455184575     Rebrand with a meaningful story https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455186994 2025-05-17 16:16:16 UTC https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455186994 Special edition miniature/mix tester sets for their coffees selection https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455187834 2025-05-17 16:17:48 UTC https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455187834 Nescafé cafe https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455189895

  • Similar to Zus coffee, Starbucks, coffee bean etc

  • Sells their signature blends with curated cups made in store

  • Additional pastries infused with Nescafé beans

  • Comfy and modern cafe set up to attract customers to sit there longer

  • Exclusive in store merch/ seasonal gift with purchase

    • ]]>     2025-05-17 16:21:45 UTC https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455189895     Port Spanish App to Malaysia kpvishnuram https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455215823

  • Port the Spanish app to Malaysia

  • Add features that retain users ( zus app style )

  • Gamification ( USP compared to zus app )

  • Add different functionalities

    • ]]>     2025-05-17 17:09:04 UTC https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455215823     Nescafé Physical Outlet kpvishnuram https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455222662

  • Includes all common percs of a store

  • Provides the next step for their NYEP program ( Creates Sentiment )

  • Works hand in hand with the app ( make the experience more interactive compared to zus )

  • Better branding -> products ect..

  • Offer Unique options.

  • Food options ( onde onde nescafè )

  • Kopi Pasport ( coffee from each state )


    • Devils Advocate

    • If im gonna drink it at home, why pay more to drink it outside ?

    ]]>     2025-05-17 17:21:30 UTC https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455222662     Social Media Presence kpvishnuram https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455227882

  • Up the Tik Tok Presence

  • Up the Tik Tok & IG lives

  • Reach out to creators

  • Challenges and Gimics to do with the store and the app

  • Start Sponsoring events ( Student Centric )

    • ]]>     2025-05-17 17:30:54 UTC https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455227882     New Drinks Line ( The Essentials ) kpvishnuram https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455232675 Use case driven Drinks


    • Strong brew ( 2x shot )

    • Clear Start ( no sugar , oat milk )

    • Pro + ( Cold Brew + Protien )

    • Wind down ( Decaf )


    Community Run ( NYEP can design can / sugest new flavours )

    ]]>     2025-05-17 17:41:00 UTC https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455232675     Collaborative Merch kpvishnuram https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455236105 Merch that colabs with local brands creating more local presence

    • Pestel and Mortar

    • SVG

    • ect ect

    ]]>     2025-05-17 17:48:06 UTC https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455236105     Nescafe sweet with caffeine and menthol (Fishermen alternative) https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455416666 Effect: Energy boosting + soothing / refreshment


    ]]>     2025-05-18 02:36:19 UTC https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455416666     Vending Machine, but with monthly pass (SaaS alike) https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455419078 target audience: working man/woman

    ]]>     2025-05-18 02:42:57 UTC https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455419078     Smart coffee cup (IoT integration) https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455429672 Auto-refill

    Miniature, small enough to bring it anywhere (similar to starbucks cup but smarter)

    ]]>     2025-05-18 03:14:58 UTC https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455429672     https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455611726

  • gen Z (because they’re trend followers)

  • health conscious drinkers

  • nightowls

  • families and remote workers (physical store/ cafe)

    • ]]>     2025-05-18 10:35:33 UTC https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455611726     Franchise coffee machine https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455628666 2025-05-18 11:10:21 UTC https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455628666 Self automated coffee kiosk (similar to PANAS Uniten) https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455629423 but with dine-in options

    ]]>     2025-05-18 11:11:56 UTC https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455629423     Automated Coffee Kiosk kpvishnuram https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455752880 2025-05-18 14:29:36 UTC https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455752880 coffee pods kpvishnuram https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455752950 2025-05-18 14:29:44 UTC https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3455752950 Rebranding the Slogan https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3461028908

  • Create a new narrative to the slogan wholly based in Malaysia

  • Emphasize on helping smallholding farmers in perak and kedah

  • People like sob impactful stories with meaning

  • Focus on rebranding their social media to increase engagement

  • (potential) NesCafe

    • ]]>     2025-05-21 09:22:33 UTC https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3461028908     Problem Statement kpvishnuram https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3461165096 Brand Familiarity ≠ Brand Relevance

    The youth know Nescafé — they likely grew up with it.


    • They don’t associate it with their identity, aspirations, or rituals.

    • It’s seen as a functional commodity, not a brand with lifestyle meaning.

    • It’s losing mindshare to trendier, more expressive competitors (ZUS, Starbucks, Gigi Coffee) that offer more than just coffee — they offer status, content, community.

    ]]>     2025-05-21 11:21:38 UTC https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3461165096     Problem statement https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3461250753 Young generation emphasize on drinking experience, rather than brewing own coffee powder at home


    Different taste preferences, young gen are not in fav of 3-1 coffee, they would prefer cold-brew / flw the trends


    Prejudice against brand, young generation perceive Nescafé as outdated brand, as their marketing strategies seems to be disjointed / or entirely missing


    Unattractive packaging


    Limited selection / unable to choose our own sugar level/ customize the drink





    ]]>     2025-05-21 12:39:38 UTC https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3461250753     Final 3 ideas kpvishnuram https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3465640609 App ( Not too sure RN )

    Essentials Line of Drinks

    Nationa Wide Tour

    ]]>     2025-05-24 13:43:31 UTC https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3465640609     This is the taste of home https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3465643228 Before the rush, the grind, the hustle — there’s a moment.
    A pause. A breath. A beginning.

    In Malaysia, that moment starts with Nescafé.
    Not just because we’ve been in your kitchen for generations,
    but because we’re in the soil that grows your coffee, the hands that serve it, and the dreams that chase something bigger.

    This isn’t just coffee.
    This is the taste of home,

    ]]>     2025-05-24 13:48:42 UTC https://padlet.com/kpvishnuram/48ghwlhas7vhmk41/wish/3465643228