Discuss the following:

1. How do colour, size, images, and layout in each advertisement influence your perception of the product?

2. How does the price display, text style, and visual design affect whether the product looks cheap, attractive, or good value?

3. Which advertisement looks more appealing and trustworthy? Why?

4. What image does each advertisement give? (e.g. cheap, premium, tasty, fun, promotional, high quality)

5. How do contrast, size of the product image, and promotional words (e.g. “Hot and Fresh”, “RM5”, “Promo”) influence your attention and interest?

Poster A: Warna terang, imej kartun, susun atur ringkas. Nampak murah dan santai.

Poster B: Warna gelap, gambar ayam sebenar, susun atur kemas. Nampak sedap dan berkualiti.

2. Bagaimana harga, gaya teks dan reka bentuk mempengaruhi produk?

Poster A: Harga jelas, nampak murah.

Poster B: Promosi "5 untuk RM21" menarik dan memberi nilai yang baik.

3. Iklan mana lebih menarik dan dipercayai? Kenapa?

Poster B, kerana menggunakan gambar sebenar, reka bentuk lebih profesional dan maklumat lebih jelas.

4. Apakah imej yang diberikan oleh setiap iklan?

Poster A: Murah, menyeronokkan, ringkas.

Poster B: Premium, sedap, berkualiti, berbaloi.

5. Bagaimana kontras, saiz gambar dan perkataan promosi menarik perhatian?

Poster A: Warna terang dan harga besar mudah menarik perhatian.

Poster B: Gambar ayam besar dan promosi "5 untuk RM21" lebih menarik minat pembeli.

1. How do colour, size, images, and layout influence perception?

- Poster A : Uses dark, warm colors + real photo. Makes the chicken look tasty, juicy, and premium. Big price + quantity grabs attention fast. Layout feels modern and like a real fast-food ad. It feels "real" and urgent because of the photo and "1 HARI SAHAJA".

- Poster B : Bright red + yellow gives energy and feels fun/retro. The cartoon image makes it look playful and casual, not premium. Layout is simple and focused on 1 piece. It feels more like a small local shop or street stall.

2. How does price display, text style, and visual design affect value?

- Poster A : Price is huge "RM21" with old price "RM32" crossed out. Looks like good value / bundle deal. Bold, clean font feels trustworthy and professional. Real photo makes it look attractive, not cheap.

- Poster B : "$2" in a circle is simple and looks cheap/affordable. Handwritten + vintage font feels fun but less professional. The cartoon makes it look budget-friendly rather than high-quality.

3. Which advertisement looks more appealing and trustworthy? Why?

Poster A looks more trustworthy and appealing.

Why: It uses a real photo so you know exactly what you get. It has a brand name "Mekdi", specific date, Halal logo, and clear terms. That makes it feel legit and professional. Poster B is cute but generic - no brand, has a typo "MET" instead of "MEAT", and cartoon art feels less serious.

4. What image does each advertisement give?

- Poster A : Premium, promotional, tasty, and urgent. "Limited time holiday deal from a big brand" vibe.

- Poster B : Cheap, fun, casual, local. "Hot and fresh from a small shop" vibe.

5. How do contrast, size of product image, and promotional words influence attention?

- Poster A : High contrast with dark background makes the golden chicken pop. Huge product photo + huge "5" and "RM21" immediately pull your eyes. Words like "PROMOSI MUSIM CUTI" and "1 HARI SAHAJA" create FOMO and urgency.

- Poster B : Bright red background gives strong contrast too. The big cartoon drumstick is the focus. Words like "HOT AND FRESH" and "$2" are simple and direct, so you notice the price fast. But it feels less urgent.

1. How do colour, size, images, and layout influence your perception of the product?

Poster A: Uses bright red and yellow colours, a large chicken illustration, and a simple layout. It makes the product look tasty and easy to notice.

Poster B: Uses dark colours with a real fried chicken image and a bold layout. It makes the product look more realistic, premium, and appetizing.

2. How does the price display, text style, and visual design affect whether the product looks cheap, attractive, or good value?

Poster A: The $2 price is clear and the design is simple, making the product look cheap and affordable.

Poster B: The RM21 promotion is large and eye-catching. The bold text and real image make it look attractive and offer good value for money.

3. Which advertisement looks more appealing and trustworthy? Why?

Poster B looks more appealing and trustworthy because it uses a real product photo, includes a halal logo and promotion details, and has a more professional design.

4. What image does each advertisement give?

Poster A: Cheap, simple, fun, and affordable.

Poster B: Premium, delicious, high quality, and promotional.

5. How do contrast, size of the product image, and promotional words influence your attention and interest?

Poster A: Bright colour contrast and the large chicken image quickly attract attention. Words like "Hot and Fresh" make the food seem freshly cooked.

Poster B: Strong colour contrast, a large real chicken image, and promotional words like "Promosi", "RM21", and "1 Hari Sahaja" create urgency and encourage customers to buy immediately.

Poster A uses a red background and a cartoon chicken image, making it look simple and budget-friendly. Poster B uses a real fried chicken image with bold colours and a modern layout, making the product look fresh, tasty, and high quality.

2. How does the price display, text style, and visual design affect whether the product looks cheap, attractive, or good value?

Poster A clearly displays $2, making the product look cheap and affordable. Poster B highlights 5 pieces for RM21 with large, bold text, making it look like a worthwhile promotional deal that offers good value for money.

3. Which advertisement looks more appealing and trustworthy? Why?

Poster B is more appealing and trustworthy because it uses real food photography, a professional layout, and clear promotional information that makes the product look more realistic and delicious.

4. ⁠What image does each advertisement give? (e.g. cheap, premium, tasty, fun, promotional, high quality)

Poster A: Cheap, simple, fun, and budget-friendly. Poster B: Tasty, promotional, high quality, and more professional.

5. How do contrast, size of the product image, and promotional words (e.g. "Hot and Fresh", "RM5", "Promo") influence your attention and interest?

Bright colours, large chicken images, and promotional words such as “Hot and Fresh”, “5 Pieces”, “RM21”, and “Promosi Musim Cuti” quickly attract attention and make customers more interested in buying the product.

• Poster A: Uses bright red and yellow with a big cartoon illustration. It looks simple, casual, and friendly, but it feels like a fast-food poster rather than real food.

• Poster B: Uses dark colors with a big, high-resolution photo of real fried chicken. The crispy detail on the chicken makes the product look much more tasty and delicious.

  
  

2. How does the price display, text style, and visual design affect whether the product looks cheap, attractive, or good value?

• Poster A: The big $2 sign in a black circle makes it look very cheap, but the text style looks more artistic or fun instead of professional.

• Poster B: The big 5 KETUL RM21 text with bold fonts catches the eye immediately. Showing the original price crossed out (RM32) makes it feel like a very good value deal.

  
  

3. Which advertisement looks more appealing and trustworthy? Why?

• Poster B looks more appealing and trustworthy. It uses a real photo of actual fried chicken and shows recognized branding like the Halal logo, which gives customers more confidence.

  
  

4. What image does each advertisement give?

• Poster A: Simple, fun, cheap, and retro style.

• Poster B: Tasty, high quality, promotional, and convincing.

  
  

5. How do contrast, size of the product image, and promotional words influence your attention and interest?

• Poster A: Words like "Hot and Fresh" and "100% Fresh Chicken" give basic information, but the simple cartoon drawing doesn't grab much attention.

• Poster B: The huge, detailed picture of the fried chicken in the middle instantly catches attention. Urgent words like "1 HARI SAHAJA" make people want to buy it immediately before the offer ends.

Poster A: Uses bright red and yellow colours with a simple cartoon image. It looks fun, friendly, and suitable for a cheap snack.

Poster B: Uses dark colours and a realistic fried chicken image. It looks more delicious, premium, and high quality.

2. How do the price display, text style, and visual design affect perception?

Poster A: The large $2 price and playful text make it look cheap and affordable.

Poster B: The large RM5 for 2 pieces promotion and bold text make it look like a good-value and attractive deal.

3. Which advertisement looks more appealing and trustworthy? Why?

Poster B is more appealing and trustworthy because it uses a real chicken photo, a clear promotion, and a professional design.

4. What image does each advertisement give?

Poster A: Cheap, fun, simple, and friendly.

Poster B: Tasty, high quality, promotional, and premium.

5. How do contrast, product image size, and promotional words influence attention?

The strong colour contrast, large chicken image, and promotional words like "Hot and Fresh", "RM5", and "Promo" quickly catch attention and make people interested in buying the product.

1. How do colour, size, images, and layout influence perception?

Poster A:

The bright colours, large $2 price, cartoon chicken image, and simple layout make the product look fun, eye-catching, affordable, and suitable for budget-conscious customers.

Poster B:

The dark background, realistic fried chicken image, large product photo, and organized layout make the product look premium, delicious, high-quality, and trustworthy.

2. How do the price display, text style, and visual design affect perception?

Poster A:

The large $2 price and playful text style make the product look cheap and attractive, while the simple design highlights affordability.

Poster B:

The bold RM21 promotion, professional text style, and realistic design make the product appear valuable, attractive, and worth the price.

3. Which advertisement looks more appealing and trustworthy? Why?

Poster A:

Poster A is appealing because of its bright colours and low price, but it looks less trustworthy due to the cartoon-style image.

Poster B:

Poster B is more appealing and trustworthy because it uses a real food image, professional design, and clear promotional information.

4. What image does each advertisement give?

Poster A:

Poster A gives the image of a cheap, fun, budget-friendly, and promotional product.

Poster B:

Poster B gives the image of a premium, tasty, high-quality, and trustworthy product with good value.

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5. How do contrast, product size, and promotional words attract attention?

Poster A:

The bright colour contrast, large chicken image, and words like "Crispy," "Fresh," and "$2" quickly attract attention and highlight affordability.

Poster B:

The strong colour contrast, large fried chicken image, and promotional words like "RM21" and "1 Hari Sahaja" create urgency and encourage customers to buy.

Poster A:

The bright colours, large $2 price, cartoon chicken image, and simple layout make the product look fun, eye-catching, affordable, and suitable for budget-conscious customers.

Poster B:

The dark background, realistic fried chicken image, large product photo, and organized layout make the product look premium, delicious, high-quality, and trustworthy.

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2. How do the price display, text style, and visual design affect perception?

Poster A:

The large $2 price and playful text style make the product look cheap and attractive, while the simple design highlights affordability.

Poster B:

The bold RM21 promotion, professional text style, and realistic design make the product appear valuable, attractive, and worth the price.

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3. Which advertisement looks more appealing and trustworthy? Why?

Poster A:

Poster A is appealing because of its bright colours and low price, but it looks less trustworthy due to the cartoon-style image.

Poster B:

Poster B is more appealing and trustworthy because it uses a real food image, professional design, and clear promotional information.

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4. What image does each advertisement give?

Poster A:

Poster A gives the image of a cheap, fun, budget-friendly, and promotional product.

Poster B:

Poster B gives the image of a premium, tasty, high-quality, and trustworthy product with good value.

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5. How do contrast, product size, and promotional words attract attention?

Poster A:

The bright colour contrast, large chicken image, and words like "Crispy," "Fresh," and "$2" quickly attract attention and highlight affordability.

Poster B:

The strong colour contrast, large fried chicken image, and promotional words like "RM21" and "1 Hari Sahaja" create urgency and encourage customers to buy.

Poster A: Bright red and yellow colours make the chicken look fun and affordable. The cartoon image and simple layout attract attention quickly.

Poster B: The darker background and real chicken photo make the product look more delicious and premium. The large price also catches attention.

2. How does the price display, text style, and visual design affect whether the product looks cheap, attractive, or good value?

Poster A: The $2 price makes the product look very cheap and suitable for students. The playful text style makes it look fun.

Poster B: The 5 pieces for RM21 promotion

looks like better value for families or groups. The bold text and real photo make the product look more attractive.

3. Which advertisement looks more appealing and trustworthy? Why?

Poster B looks more appealing and trustworthy because it uses a real photo of fried chicken, a clear promotion, and a professional design. It also includes a Halal logo, which increases customer confidence.

4. What image does each advertisement give?

Poster A: Cheap, fun, quick snack, and budget-friendly.

Poster B: Delicious, high quality, family value, and promotional.

5. How do contrast, size of the product image, and promotional words influence your attention and interest?

Poster A: The bright colours and large $2 price immediately attract attention.

Poster B: The large chicken image, bold RM21 price, and promotional words like "5 pieces" make the offer look və'ble and encourage people to buy it.

1. How do colour, size, images, and layout influence perception?

Poster A:
The bright red and yellow colours immediately attract attention. The large chicken illustration and price make the advertisement easy to notice, while the simple layout creates the impression of a low-cost and quick meal.

Poster B:
The darker colours and realistic chicken photo make the food look more delicious and premium. The well-arranged layout gives the advertisement a professional and reliable appearance.

2. How do the price display, text style, and visual design affect perception?

Poster A:
The large $2 price attracts customers looking for an affordable meal. The decorative text and simple design make the advertisement look friendly and budget-oriented.

Poster B:
The bold RM21 price and clean text style make the promotion easy to understand. The realistic design makes customers feel they are getting good quality for the price.

3. Which advertisement looks more appealing and trustworthy? Why?

Poster A:
Poster A is eye-catching because of its colourful design and cheap price, but it may seem less realistic due to the cartoon image.

Poster B:
Poster B looks more convincing because it uses a real food image and a professional design, making customers trust the product more.

4. What image does each advertisement give?

Poster A:
Poster A gives the impression of an affordable, casual, and promotional food item.

Poster B:
Poster B creates the impression of a high-quality, delicious, and premium product that offers good value.

5. How do contrast, product size, and promotional words attract attention?

Poster A:
The strong colour contrast, large product image, and words like "Fresh" and "$2" quickly grab attention and emphasize affordability.

Poster B:
The large fried chicken image, dark background, and promotional phrases such as "RM21" and "1 Hari Sahaja" make the advertisement stand out and encourage customers to buy before the offer ends.

• Poster A: Dark colours, large fried chicken, and bold price make it look delicious and like a great deal.

• Poster B: Bright red and yellow colours with a simple cartoon design make it look fun and easy to notice.

2. How do the price display, text style, and visual design affect the product?

• Poster A: The large “RM21” and bold text make the promotion look valuable and attractive.

• Poster B: The “$2” price and simple text make it look cheap and affordable but less premium.

3. Which advertisement looks more appealing and trustworthy? Why?

• Poster A is more appealing and trustworthy because it uses a real photo of the fried chicken and provides clear promotional details.

4. What image does each advertisement give?

• Poster A: Promotional, tasty, high quality, and good value.

• Poster B: Fun, cheap, simple, and casual.

5. How do contrast, product image size, and promotional words attract attention?

• Poster A: High contrast, a large chicken image, and words like “Promo” and “RM21” quickly grab attention.

• Poster B: Bright colours and words like “Hot and Fresh” attract attention, but the smaller design is less eye-catching than Poster A.

Poster A

• Bright colours make the advertisement look cheerful.

• The cartoon chicken gives a fun and casual feeling.

• The big chicken image is the first thing people notice.

• The layout is clean with less information.

• It makes the product look like a fast and affordable meal.

Poster B

• The dark background makes the chicken stand out more.

• The real chicken photo looks juicy and crispy.

• The large price and text quickly grab attention.

• The layout is more organised and informative.

• It makes the product look more premium and delicious.

2. How does the price display, text style, and visual design affect whether the product looks cheap, attractive, or good value?

Poster A

• The "$2" price is large and easy to notice.

• The colourful text makes the poster look fun.

• The simple design attracts customers who want a quick snack.

• It looks suitable for students and families

Poster B

• The "RM21" price is very large and highlighted.

• The bold text makes the promotion look important.

• The crossed-out old price shows customers they are getting a discount.

• The real food image makes the meal look worth the price.

• It gives the feeling of good value for money.

  
  

3. Which advertisement looks more appealing and trustworthy? Why?

I think Poster B is more appealing and trustworthy because it uses a real photo instead of a cartoon, the chicken looks fresh and crispy, the promotion details are clear and easy to understand, the design looks more modern and professional, and it gives customers more confidence to buy.

4. What image does each advertisement give?

Poster A

• Affordable

• Fun

• Simple

• Family-friendly

• Fast food

Poster B

• Delicious

• High quality

• Limited-time promotion

• Premium

• Worth the price

5. How do contrast, size of the product image, and promotional words influence your attention and interest?

Poster A

• Bright colours attract attention immediately.

• The large chicken image makes the product easy to recognise.

• Words like "Crispy" and "Hot and Fresh" make the food sound tasty.

• The big "$2" price encourages people to try it.

• The design is simple, so the message is easy to understand.

Poster B

• The strong colour contrast makes the chicken look more appetising.

• The large chicken photo creates a realistic and mouth-watering effect.

• Words like "Promosi" and the large "RM21" make the offer exciting.

• The discount price makes customers feel they are getting a better deal.

• The overall advertisement creates excitement and encourages customers to purchase.

1. How do colour, size, images, and layout influence your perception?

Poster A:
The warm colours like brown, orange, and yellow make the chicken look hot, crispy, and delicious. The big chicken picture and neat layout quickly catch our attention.

Poster B:
The bright red and yellow colours make the poster look fun and exciting. The cartoon chicken makes it look more casual and less realistic than Poster A.

2. How do the price display, text style, and visual design affect perception?

Poster A:
The large RM21 price is easy to see, and the bold text makes the promotion stand out. The real chicken photo makes the meal look worth buying and good quality.

Poster B:
The $2 price makes the product look very cheap and affordable. The playful text and cartoon design attract attention, but it doesn't look as premium.

3. Which advertisement is more appealing and trustworthy? Why?

Poster A: more appealing and trustworthy because it uses real food photos, has clear information, and has the McDonald's logo. It looks more professional and convincing.

Poster B: colourful and eye-catching, but the cartoon design makes it look more like a simple or budget fast-food advertisement.

4. What image does each advertisement give?

• Poster A: Tasty, high quality, professional, and good value.

• Poster B: Fun, affordable, simple, and budget-friendly.

  
  

5. How do contrast, product size, and promotional words influence attention?

Poster A:
The bright colours, large chicken image, and words like "Promosi" and "RM21" quickly grab people's attention and make them interested in buying it.

Poster B:
The strong colour contrast, big chicken illustration, and words like "Hot and Fresh" and "$2" make the advertisement attractive and highlight that the food is fresh and inexpensive.

Poster A: Uses warm tones (faded red, mustard yellow and cream). Product graphics occupy nearly two-thirds of the canvas. Uses a flat, illustration instead of real food. Text wraps the central graphic, giving it a stylized than a focal visual flow.

Poster B: Features a high- contrast dark background paired with glowing gold and bright orange call outs. The physical portion of chicken appears massive and portion size. It highlights realistic textures in the viewer's brain. Uses a top to bottom visual hierarchy designed around cognitive reading patterns.

2.How does the price display, text styles and visual design affect whether the product?

Poster A: The price is presented in a flat, monochrome circle. It gives the impression of a low cost, impulse budget snack. Decorative scripts and retro styling.

Poster B: Uses Price Anchoring. By showing a higher original cost, the brain automatically perceives the current price. Bold, heavy sans serif block fonts casualness.

3.Which advertisement looks more appealing and trustworthy? Why?.

Poster B: includes a recognized brand name (Ayam Goreng Mekdi), and a Halal Certificate logo at the bottom left.

4.What images does each advertisement give?

Poster A: Retro, informal and low cost budget options. Simple snack.

Poster B: Premium, high quality and appetizing. Full meal deal and strong limited time deal.

5.How do contrast, size of the product image and promotional words influence attention and interest?

Poster A: Medium contrast required more cognitive effort. Relies food on description terms (''Crispy'') these describe product quality but not drive immediate action.

Poster B: High contrast directs the eye to the key selling points. Making the product look tangible. Uses urgency ( ''1 Hari Sahaja") These passive visual attention into active buyers.

• Poster A (Crispy Fried Chicken): The bright, retro red and yellow colors paired with a simple cartoon drawing give it a fun, lighthearted vibe. Because the main image is an illustration rather than real food, it feels more like a casual, playful snack ad rather than a serious meal. Everything is centered nicely, with the big "$2" badge grabbing your attention right away to show it's cheap.

• Poster B (McDonald's): This one uses warm, moody lighting against golden-brown tones that make the chicken look genuinely juicy and appetizing. Instead of a cartoon, it uses a real, high-resolution photo of actual fried chicken in a box, which makes it feel tangible and real. The layout places the big savings right up front, balancing the branding with a sense of urgency.

2. How does price display, text style, and visual design affect whether the product looks cheap, attractive, or good value?

• Poster A: The bold script text and simple round "$2" price badge give it a novelty, budget-friendly feel. However, because it relies on a cartoon graphic and lacks a real brand, it crosses the line from looking like a "good deal" to looking a bit generic or cheap.

• Poster B: Showing the old price crossed out next to "RM21" makes the savings crystal clear, instantly communicating great value. Combined with clean, professional typography and the official halal logo, it transforms the ad from a cheap-looking flyer into an attractive, trustworthy corporate deal.

3. Which advertisement looks more appealing and trustworthy? Why?

• Poster B is definitely the more appealing and trustworthy choice.

• Why: It uses real food photography with professional lighting, clear promo details, and legitimate brand identifiers like the halal label. Poster A looks like a generic graphic design template or stock illustration, which doesn't trigger the same level of appetite appeal or brand trust as an established name like McDonald's.

4. What image does each advertisement give?

• Poster A: It gives off a fun, cheap, and promotional image—like a quick, lighthearted local snack you grab on a whim without spending much.

• Poster B: It gives a tasty, promotional, and high-quality image, positioning the meal as a satisfying, value-packed bundle from a reliable fast-food chain.

5. How do contrast, size of the product image, and promotional words influence your attention and interest?

• Contrast & Size: In both ads, strong contrast (like bright text against dark or red backgrounds) immediately forces your eyes toward the main selling points. The oversized product graphics dominate the space, so you instantly know what is being sold the second you look at it.

• Promotional Words: Phrases like "Hot and Fresh" in Poster A tap into your senses, while bulk details like "5 ketul RM21" in Poster B appeal straight to your wallet. Together, they create a psychological hook—blending hunger appeal with clear savings—to quickly grab your attention and make you want to buy.

Product A : Used bright colours and a cartoon image to look fun and affordable.

Product B : Used a real chicken image, bold colours, and a neat layout to make the product look tastier and more attractive.

2. How do the price display, text style, and visual design affect whether the product looks cheap, attractive, or good value?

Product A : Highlights the low price, making it look cheap and budget-friendly.

Product B : Used bold text and a clear promotion, making it look like a great value.

3. Which advertisement looks more appealing and trustworthy? Why?

• Poster B is more appealing because it uses a real food image, professional design, and clear branding, making customers trust the product more.

4. What image does each advertisement give?

• Poster A gives a cheap and casual image. Poster B gives a tasty, high-quality, and promotional image.

5. Contrast, product size, and promotional words.

• Poster A uses bright colours and simple words to attract attention. Poster B uses strong contrast, a large chicken image, and words like “Rm5” and “Promo” to encourage customers to buy.

2. How do the price display, text style, and visual design affect whether the product looks cheap, attractive, or good value?
Poster A looks cheap because it highlights the low price. Poster B looks like good value because it clearly shows RM21 for 5 pieces with attractive text and design.

3. Which advertisement looks more appealing and trustworthy? Why?
Poster B is more appealing and trustworthy because it has a well-known brand (McDonald's), a professional design, and clear information.

4. What image does each advertisement give?

• Poster A: Cheap, affordable, and promotional.

• Poster B: High quality, tasty, premium, and good value.

5. How do contrast, size of the product image, and promotional words influence your attention and interest?
The bright colours, large chicken image, and promotional words like "5 Pieces RM21" quickly grab attention and make customers interested in buying the product.

For the McD ad, the dark background makes the real chicken stand out and look more crispy and tasty.

2. The $2 price is big, so people can quickly see that the chicken is cheap.

The McD ad shows 5 pieces for RM21, which makes the promotion look worth the money.

3. For me, the McD ad looks more attractive and trustworthy because it uses a real picture of the chicken and McD is already a well-known brand.

4. The first ad gives a fun, cheap and casual image.

The McD ad gives a tasty, exciting and good-value image.

5. The big chicken picture and large price easily catch our attention. Words like “Promo” and “1 Hari Sahaja” also make people feel like they need to buy it quickly before the promotion ends.

Poster A

* Uses bright red, yellow and white colours which make the advertisement look cheerful and eye-catching.

* The large cartoon chicken drumstick creates a fun and friendly image.

* The layout is simple and easy to read because there are only a few elements.

* It gives the impression that the product is suitable for everyone, especially families and children.

Poster B

* Uses dark brown, black and golden colours which make the advertisement look more premium and realistic.

* The large photo of crispy fried chicken makes the food look delicious and appetising.

* The layout is crowded with promotional text, making the RM21 price stand out clearly.

* It gives the impression of a limited-time special promotion.

2. How does the price display, text style and visual design affect whether the product looks cheap, attractive or good value?

Poster A

* The “$2” price is displayed in a large circle, making it the first thing people notice.

* The handwritten text style looks casual and friendly.

* The simple design makes the product appear cheap and affordable.

Poster B

* The “RM21” price is very large and bold, with the original price (RM32) crossed out.

* The bold fonts create excitement and urgency.

* The realistic chicken image and promotional message make customers feel they are getting good value for money.

3. Which advertisement looks more appealing and trustworthy? Why?

Poster B looks more appealing and trustworthy because:

* It uses a real photo of the fried chicken instead of a cartoon.

* It clearly shows the promotional period.

* It displays both the original and discounted prices.

* The advertisement looks more professional and convincing.

Although Poster A is attractive, its cartoon design makes it look less realistic.

4. What image does each advertisement give?

Poster A

* Cheap

* Fun

* Affordable

* Friendly

* Quick snack

* Fresh

Poster B

* Good value

* Tasty

* Crispy

* Premium

* Promotional

* High quality

5. How do contrast, size of the product image and promotional words (e.g. “Hot and Fresh”, “RM5”, “Promo”) influence your attention and interest?

* Bright colour contrast such as red, yellow and white quickly attracts attention.

* A larger chicken image makes the food look more delicious and increases customers’ appetite.

* Large promotional words like “RM21”, “Promotion” and “Hot and Fresh” immediately tell customers about the special offer.

* Big fonts and bold colours help important information stand out and encourage customers to buy the product before the promotion ends.

Poster A

• Uses red, yellow, black, and white colours, which grab attention and create excitement.

• The large image of real fried chicken makes the food look crispy and delicious.

• The layout highlights the promotion first, making it easy to notice the offer.

Poster B

• Uses red and yellow colours, but the design is simpler.

• The cartoon-style chicken looks fun but less realistic.

• The layout is clean, but it does not make the food look as tasty as Poster A.

2. How does the price display, text style, and visual design affect whether the product looks cheap, attractive, or good value?

Poster A

• The large “RM21” price stands out and looks like a special promotion.

• Bold text and realistic visuals make the product look attractive and worth buying.

• It gives the impression of good value because customers get 5 pieces of chicken.

Poster B

• The “$2” price looks very cheap and affordable.

• The simple text and cartoon design make it look less premium.

• It gives the impression of a budget-friendly product.

3. Which advertisement looks more appealing and trustworthy? Why?

Poster A looks more appealing and trustworthy because it uses a real photo of the fried chicken, includes clear promotional details, and has a professional design. It makes customers feel more confident about the product.

4. What image does each advertisement give?

Poster A

• Promotional

• Tasty

• Good value

• High quality

• Professional

Poster B

• Cheap

• Fun

• Simple

• Affordable

• Casual

5. How do contrast, size of the product image, and promotional words (e.g. “Hot and Fresh”, “RM5”, “Promo”) influence your attention and interest?

• Bright colour contrast makes the advertisement more eye-catching.

• A large product image helps customers imagine the taste and quality of the food.

• Promotional words such as “Promo”, “Hot and Fresh”, and the price attract attention quickly and encourage customers to buy because they create a sense of urgency and good value.

Poster A

• Bright yellow and red colours attract attention quickly.

• Large chicken image makes the product look fun and noticeable.

• Simple layout is easy to read.

• Big "$2" price stands out immediately.

Poster B

• Dark brown and orange colours make the chicken look hot and delicious.

• Large fried chicken image looks realistic and appetizing.

• Bold promotion text ("5 for RM21") catches attention.

• Layout looks more professional and organized.

2. How does the price display, text style, and visual design affect whether the product looks cheap, attractive, or good value?

Poster A

• "$2" makes the product look very cheap and affordable.

• Cartoon-style design makes it look less premium.

• Simple text is easy to understand.

• Gives the impression of a budget snack.

Poster B

• "5 for RM21" looks like a good value family deal.

• Bold fonts make the promotion stand out.

• Real food image makes the product look higher quality.

• Looks attractive and worth buying.

3. Which advertisement looks more appealing and trustworthy? Why?

Poster A

• Less appealing because of the cartoon design.

• Looks like a simple fast-food advertisement.

• The low price attracts budget buyers.

Poster B

• More appealing because of the realistic chicken image.

• Looks more trustworthy with professional design.

• Promotion and branding make it look reliable.

4. What image does each advertisement give? (e.g., cheap, premium, tasty, fun, promotional, high quality)

Poster A

• Cheap

• Fun

• Budget-friendly

• Fast food

• Simple

Poster B

• Tasty

• Premium

• High quality

• Promotional

• Delicious

5. How do contrast, size of the product image, and promotional words (e.g., "Hot and Fresh", "RM5", "Promo") influence your attention and interest?

Poster A

• Bright colour contrast grabs attention.

• Large chicken image becomes the main focus.

• "Hot and Fresh" makes the chicken sound fresh.

• "$2" quickly attracts people looking for cheap food.

Poster B

• Strong colour contrast highlights the fried chicken.

• Large realistic chicken image increases appetite.

• Promotional words like "Promo" and "5 for RM21" encourage customers to buy more.

• Overall design creates stronger interest and makes the offer look valuable.

Poster A

• Uses dark brown and golden colours to make the chicken look hot and crispy.

• The large fried chicken image makes the food look delicious.

• The bold RM21 price attracts attention immediately.

• The layout is clear and professional.

Poster B

• Uses bright red and yellow colours to grab attention quickly.

• The cartoon chicken image gives a fun and friendly feeling.

• The simple layout makes the advertisement easy to understand.

• The $2 price is easy to notice.

2. How does the price display, text style, and visual design affect whether the product looks cheap, attractive, or good value?

Poster A

• The discount from RM32 to RM21 makes the promotion look valuable.

• Bold text highlights the special offer.

• The realistic chicken image makes the product look premium.

• The design gives customers confidence in the product.

Poster B

• The $2 price makes the product look very affordable.

• Colourful text creates a fun appearance.

• The cartoon design makes it attractive to younger customers.

• The poster gives a budget-friendly impression.

3. Which advertisement looks more appealing and trustworthy? Why?

Poster A

• Looks more appealing because it uses a real fried chicken photo.

• The McDonald's brand makes customers trust the product.

• The design looks modern and professional.

Poster B

• Looks eye-catching because of the bright colours.

• The simple design is easy to read.

• However, it looks less trustworthy because it uses a cartoon image instead of a real photo.

4. What image does each advertisement give? (e.g. cheap, premium, tasty, fun, promotional, high quality)

Poster A

• Premium

• High quality

• Tasty

• Promotional

• Professional

Poster B

• Cheap

• Fun

• Budget-friendly

• Fast food

• Friendly

5. How do contrast, size of the product image, and promotional words influence your attention and interest?

Poster A

• The dark background makes the golden chicken stand out.

• The large chicken image makes the food look more delicious.

• Promotional words such as "Promosi Musim Cuti", "RM21", and "1 Hari Sahaja" encourage customers to buy quickly.

Poster B

• The red and yellow colour contrast attracts attention immediately.

• The large chicken illustration is the main focus of the poster.

• Promotional words like "Hot and Fresh" and "100% Fresh Chicken" make the product look fresh and appealing.