https://padlet.com/043851/46r9z5vkje3s7cj7 Chloé will be launching the “Chloé Look” application available on iOS and Android with an apparent objective: approach technology to their customers and broadening into a slightly younger audience that rules social media but is not the current Chloé customer yet. en-us 2021-01-05 17:12:55 UTC 2023-04-04 21:42:44 UTC hello@padlet.com 043851 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056504835 2021-01-05 17:16:06 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056504835 043851 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056518916 2021-01-05 17:18:44 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056518916 043851 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056522423 2021-01-05 17:19:22 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056522423 043851 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056545633 Virtual event - ambassadors broadcasting from different fashion capitals and showcasing the benefits of the new app]]> 2021-01-05 17:23:44 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056545633 043851 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056735648 2021-01-05 18:02:01 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056735648 043851 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056762927 2021-01-05 18:07:39 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056762927 043851 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056765149 2021-01-05 18:08:06 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056765149 043851 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056766740 2021-01-05 18:08:25 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056766740 043851 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056767836 2021-01-05 18:08:39 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056767836 043851 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056769140 2021-01-05 18:08:53 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056769140 043851 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056770336 2021-01-05 18:09:09 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056770336 043851 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056771577 2021-01-05 18:09:23 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056771577 043851 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056789055 "The revolutionary app with an apparent objective: approach technology to their customers and broadening into a slightly younger audience that rules social media but is not the current Chloé customer yet.]]> 2021-01-05 18:12:58 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056789055 043851 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056796369 2021-01-05 18:14:28 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056796369 043851 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056861911 The “Chloé Look” will be an innovative app that will connect the Chloé customers between each other, having the chance to share their ideas, purchases and any digital content that englobes their passion for the brand. Moreover, the idea behind this initiative is to approach a luxury brand that is currently targeted to an older customer (above 30 years old) into a younger audience that rules social media. 

]]> 2021-01-05 18:27:26 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056861911 043851 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056868531 2021-01-05 18:28:48 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056868531 043851 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056917708 2021-01-05 18:38:42 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056917708 043851 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056934086 2021-01-05 18:41:57 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056934086 043851 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056957553 2021-01-05 18:46:39 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1056957553 043851 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1057011705 2021-01-05 18:57:32 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1057011705 043851 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1057106903 Chloé is a French fashion house founded in 1952 by Gaby Aghionin Paris, who originally came from Egypt from a cosmopolitan family, bringing this way a Jewish-Egyptian essence very present in her initial collections. Aghion and her partner, Jacques Lenoir were pioneers on understanding the demand for collections that could merge the strict requirements of haute couture at that time in Paris. It was not until 1956 when they launched their first collection at Le Café de Flore, a very well-known café where artists and intellectuals usually gathered together. It was then when Chloé first hit off and Aghion and her partner began to hire young talented designers, that later on would acquire their own fame such as Carlos Rodriguez, Maxime de la Falaise or Guy Paulin.(Chloé Official Website, 2019)]]> 2021-01-05 19:17:32 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1057106903 043851 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1057117783 In terms of Chloe´s identity, Gaby Aghion always wanted Chloe to have a happy spirit to make people happy. All throughout the years the brand has being loyal to the original essence Aghion installed back in the days. The brand´s DNA has always been defined as a romantic and cool woman who would pull of very glamorous designs that would characterize the Chloé girl with huge aspirations and huge success a head of her. In terms of their designs, Chloé has also driven their garments towards a sophisticated but at the same time comfortable style; which means Chloé has always a kept a very minimalistic and simplistic spirit. Not only we have witnessed this in their designs, but also in their advertising campaigns and their marketing strategies. (Daily News Impact European, 2019)]]> 2021-01-05 19:19:54 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1057117783 043851 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1057201457 Ashley Graham]]> 2021-01-05 19:39:04 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1057201457 043851 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1057209844 Ming Xi]]> 2021-01-05 19:41:01 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1057209844 043851 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1057212877 Arizona Muse]]> 2021-01-05 19:41:41 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1057212877 043851 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1057218506 Cindy Bruna]]> 2021-01-05 19:42:55 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1057218506 043851 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1057221733 2021-01-05 19:43:42 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1057221733 043851 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1057803515 2021-01-06 00:33:02 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1057803515 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1059171724 2021-01-06 13:17:04 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1059171724 043851 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1059212688 2021-01-06 13:31:06 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1059212688 043851 https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1059328997 2021-01-06 14:03:54 UTC https://padlet.com/043851/46r9z5vkje3s7cj7/wish/1059328997