https://padlet.com/hannahmckamie/46ius63h92jb Super Bowl Ad en-us 2018-01-22 03:22:55 UTC 2025-04-29 19:16:45 UTC hello@padlet.com hannahmckamie https://padlet.com/hannahmckamie/46ius63h92jb/wish/223188294 Produced in 2015
Strategy: To show how people with disabilities can achieve greatness.
What agency created it: Toyota 
Who were they trying to appeal to: women and people with disabilities 
Why it's my favorite: It follows Amy Purdy as she participates in different life events like jogging, dancing, and snowboarding. It shows the world "how great (Purdy) is despite her disabilities. The commercial shows Purdy's struggle and how she triumphs as a double- amputee within the context of Muhammad Ali's history of a boxer, in order to achieve greatness.]]> 2018-01-22 03:28:40 UTC https://padlet.com/hannahmckamie/46ius63h92jb/wish/223188294 hannahmckamie https://padlet.com/hannahmckamie/46ius63h92jb/wish/223190611 2018-01-22 03:53:32 UTC https://padlet.com/hannahmckamie/46ius63h92jb/wish/223190611 hannahmckamie https://padlet.com/hannahmckamie/46ius63h92jb/wish/223190807 2018-01-22 03:55:39 UTC https://padlet.com/hannahmckamie/46ius63h92jb/wish/223190807