Le Creuset by Charlotte Richardson https://padlet.com/cr7534a/45binhk5d96vlza1 The first, finest and favorite in colorful cookware, since 1925. Since 1925, Le Creuset has been renowned as the colorful French companion in kitchens across the globe. Defined by three essential truths, Les Trois Vérités, we’re more than just cookware. As the first, finest and favorite, we’re honored to share in the meals, memories and traditions made by food lovers around the world. Learn more: www.lecreuset.com en-us 2021-05-12 22:26:57 UTC 2024-06-11 15:10:13 UTC hello@padlet.com Client: Le Creuset cr7534a https://padlet.com/cr7534a/45binhk5d96vlza1/wish/1519371567 Since 1925, Le Creuset has been renowned as the colorful French companion in kitchens across the globe. Defined by three essential truths, Les Trois Vérités, we’re more than just cookware. As the first, finest and favorite, we’re honored to share in the meals, memories and traditions made by food lovers around the world. ]]> 2021-05-12 22:29:57 UTC https://padlet.com/cr7534a/45binhk5d96vlza1/wish/1519371567 www.lecreuset.com cr7534a https://padlet.com/cr7534a/45binhk5d96vlza1/wish/1519389195 Le Creuset Website and Shop Page]]> 2021-05-12 22:40:29 UTC https://padlet.com/cr7534a/45binhk5d96vlza1/wish/1519389195 Strategy cr7534a https://padlet.com/cr7534a/45binhk5d96vlza1/wish/1519389870 With more focus on e-commerce and digital presence and less on brick and mortar storefronts, the strategy will be to use a combination of paid, earned, owned, and shared media components to increase brand awareness of Le Creuset to new, relevant target audiences online.]]> 2021-05-12 22:40:57 UTC https://padlet.com/cr7534a/45binhk5d96vlza1/wish/1519389870 Audience cr7534a https://padlet.com/cr7534a/45binhk5d96vlza1/wish/1519397611 1. Women and Men
2. Ages 30 - 65
3. Cooking enthusiasts
4. Persons who are dedicated to quality meals and not quick-fix solutions
5. Higher income households
6. Urban + Close Proximity Suburban households in major U.S.  markets (NYC, LA, Boston, Chicago, etc.)
7. Persons who value luxury products and luxury lifestyles from various sectors (fashion, homeware/cookware, sports, etc.). Often want to display to others that they own these products.

]]> 2021-05-12 22:45:58 UTC https://padlet.com/cr7534a/45binhk5d96vlza1/wish/1519397611 Channels cr7534a https://padlet.com/cr7534a/45binhk5d96vlza1/wish/1519410944 - Instagram (721K followers)
- Facebook (406K likes & 426K followers)
- Twitter (45K followers)
- Pinterest (31K followers)
- YouTube (26.6K subscribers)
- Website storefront shop page
- Partnerships with other e-commerce stores (Williams Sonoma, Crate and Barrel, etc.)
- Influencers (celebrities, bloggers, chefs, Instagram and YouTube stars).
- Display Ads
- Search Ads
- Email Marketing to existing customers

]]> 2021-05-12 22:54:04 UTC https://padlet.com/cr7534a/45binhk5d96vlza1/wish/1519410944 Objectives cr7534a https://padlet.com/cr7534a/45binhk5d96vlza1/wish/1519420852 1. Increase brand awareness of Le Creuset to new, relevant audiences by driving social media growth (with Instagram being the most used by customers) by 15%. 
2. Increase brand awareness by creating incentives for new audiences to drive traffic to Le Creuset website. 
3. Utilize existing, owned content to connect with the existing customer base and highlight the values of the brand as they relate back to the needs of the customers (first, finest, and favorite cookware); create new original content that will connect with new, relevant target audiences to obtain new interest in Le Creuset brand and products.
4. Utilize, collaborate and promote Le Creuset products through clever brand collaborations and sponsorships via digital influencers, partnerships, and other PESO outlets.]]> 2021-05-12 23:00:03 UTC https://padlet.com/cr7534a/45binhk5d96vlza1/wish/1519420852 Creative Ideas cr7534a https://padlet.com/cr7534a/45binhk5d96vlza1/wish/1519435265 1. Utilize relevant calendar holidays or awareness moments to create campaigns centered around Le Creuset products and their relationship to them (example: Mother's Day, Father's Day, Thanksgiving share your favorite meal campaign, Valentines Day collection launch, etc.). 
2. Partner with noted celebrity and influencers (any relevant celebrity as it relates to the target audience - sports, music, entertainment, etc.) to do a series of cooking classes highlighting the products used and where to purchase, giveaways and limited edition models by the celebrities that include using promo codes that only work directly on Le Creuset website. 
- Celebrities can share content on their social channels and either drive traffic to Le Creuset social channels or website shop page.
3. A series of how-to videos (that promote general Le Creuset products or a specific launch) that show existing customer base how to use the product and a variety of recipes for it and where to shop it on their website or partner stores. This helps to maintain brand loyalty and provide an outlet for customers to both use their products and to continue to buy them.
4. Social media carousel ads with popular Le Creuset products.
5. Banner/Display ads that increase brand awareness and introduce Le Creuset products to new audiences.
6. Earned Media exposure through existing partnerships with brands like Food & Wine Magazine, Bon Appetit, etc. as well as other non-traditional magazines that help to increase the brand awareness of Le Creuset to different audiences (like Men's Health).]]> 2021-05-12 23:09:16 UTC https://padlet.com/cr7534a/45binhk5d96vlza1/wish/1519435265 KPIs cr7534a https://padlet.com/cr7534a/45binhk5d96vlza1/wish/1519459024 1. Awareness/See Stage: The important KPIs to measure here are Cost per impression (CPM), Reach, and Frequency because the goal is to make new, relevant markets and consumers aware of Le Creuset’s products and getting their views on the content. Developing a strong brand message and utilizing social media advertising and organic content from Le Creuset that’s been refreshed to the new, relevant markets as well as creating display advertising are some initial ideas to focus on to generate this awareness and the impressions on the content.

2. Consideration/Think Stage: The important KPIs to measure here are Cost per Engagement (CPE), Cost Per Lead (CPL), Cost Per Click (CPC) because this will help move the new, relevant markets into learning more about the benefits of buying Le Creuset products through targeted digital marketing. Building a campaign with these KPIs in mind will help bring further engagement, get many relevant persons from the new markets to visit the Le Creuset website or social media channels, engage with that content and hopefully lead to the purchase/do/conversion stage.

3. Social media analytics: tracking for continued customer engagement and loyalty by measuring, likes, comments, shares/reposts, saves, follows, tags, hashtags, etc.). 

]]> 2021-05-12 23:23:59 UTC https://padlet.com/cr7534a/45binhk5d96vlza1/wish/1519459024 Pinterest Example cr7534a https://padlet.com/cr7534a/45binhk5d96vlza1/wish/1519472415 Le Creuset Pinterest Shop Page]]> 2021-05-12 23:32:10 UTC https://padlet.com/cr7534a/45binhk5d96vlza1/wish/1519472415 Instagram Example cr7534a https://padlet.com/cr7534a/45binhk5d96vlza1/wish/1519477121 Pride Month Dutch Oven Launch & Collaboration Product Shop Post on Instagram]]> 2021-05-12 23:35:11 UTC https://padlet.com/cr7534a/45binhk5d96vlza1/wish/1519477121 YouTube Example cr7534a https://padlet.com/cr7534a/45binhk5d96vlza1/wish/1519481379 Kalen Allen and Justin Chapple's L'OVEn Crispy Treats, in the Signature Round Dutch L’OVEn Cooking Video for Pride Month Product Launch]]> 2021-05-12 23:37:39 UTC https://padlet.com/cr7534a/45binhk5d96vlza1/wish/1519481379 Google Ads cr7534a https://padlet.com/cr7534a/45binhk5d96vlza1/wish/1519484307 2021-05-12 23:39:26 UTC https://padlet.com/cr7534a/45binhk5d96vlza1/wish/1519484307 Food and Wine Magazine -Earned Media cr7534a https://padlet.com/cr7534a/45binhk5d96vlza1/wish/1519485131 Article on the new color launch for Le Creuset products]]> 2021-05-12 23:39:56 UTC https://padlet.com/cr7534a/45binhk5d96vlza1/wish/1519485131