https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv en-us 2023-01-24 12:59:55 UTC 2026-02-25 21:46:23 UTC hello@padlet.com aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456145602 the on thing I forgot to add in this initial mindmap was the iconic yellow staircase.]]> 2023-01-25 13:39:48 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456145602 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456145835 2023-01-25 13:40:01 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456145835 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456254182 2023-01-25 14:54:14 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456254182 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456337218 2023-01-25 15:37:55 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456337218 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456383044 2023-01-25 16:06:35 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456383044 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456418238 2023-01-25 16:27:19 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456418238 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456516567 2023-01-25 17:29:14 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456516567 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456530805 2023-01-25 17:38:57 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456530805 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456555271 2023-01-25 17:55:32 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456555271 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456555608 2023-01-25 17:55:46 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456555608 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456555917 The logo iteration that was the beginning point for the finalisation of the logo was inspired by the initials s,b,c and their curves. I also played around with the thickness of the curves. I used the circle to represent people coming together in a space. ]]> 2023-01-25 17:56:00 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456555917 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456572065 Some keywords that I kept in mind while creating these logo iterations were: consistent, people coming together, structured yet fluid (dynamic) ]]> 2023-01-25 18:07:15 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456572065 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456598620 2023-01-25 18:26:36 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456598620 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456609012 After finalising this logo, I realised it was too fluid - especially the curves. I added the dots on top to give the appearance of people. To align the logo with the existing wordmark of Southbank centre I changed the curves.]]> 2023-01-25 18:33:50 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456609012 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456611262 2023-01-25 18:35:19 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456611262 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456611515 2023-01-25 18:35:31 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456611515 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456611838 2023-01-25 18:35:40 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456611838 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456618703 Updated logo]]> 2023-01-25 18:40:26 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456618703 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456622051 Placing the logo against the southbank colours. The last one seemed a bit too intertwined and graphically unpleasing. ]]> 2023-01-25 18:42:47 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456622051 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456623902 2023-01-25 18:44:07 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456623902 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456625760 After the crit, I changed the logo and the mockups for the touchpoint. I narrowed down my touchpoints and priorritised where the audience would interact with it the most. I modified the logo to fit the serif and structured font of southbank. ]]> 2023-01-25 18:45:29 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456625760 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456631439 After the crit, I realised that the circles placed in the logo were too round. The Southbank centre has far more structure to its wordmark. The roundity in this logo seemed to contradict the serifs and did not fit alongside southbank centre.  ]]> 2023-01-25 18:48:55 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456631439 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456638478 For make your mark I chose to stick with this colour palette as the meaning behind using these colours aligned with my ideation. I liked the idea of using 2 strong colours that are iconic, easily recognisable and represented Southbank centre for the rebranding. ]]> 2023-01-25 18:52:55 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456638478 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456672460 2023-01-25 19:15:24 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456672460 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456679016 Trying to create signage using the southbank logo. I used a picture I had taken at the type circle workshop as a reference. I did not like how this looked because it wasn't easy to understand. Because I designed it I knew what it meant but from the audience's perspective, it was confusing so I rejected this idea.]]> 2023-01-25 19:20:02 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456679016 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456682863 I was also planning on using these patterns that I created as a texture for my logo, but I did not like how it looked alongside my logo iterations so I did not go ahead with it.]]> 2023-01-25 19:22:46 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456682863 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456692596 I change the shape of the circles. I used the negative space in the letter 'o' as inspiration.]]> 2023-01-25 19:29:35 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456692596 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456703776 Experimenting with the branding on merchandise]]> 2023-01-25 19:38:01 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456703776 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456706766 Mocking up how the branding would look in the posters around the city.]]> 2023-01-25 19:40:23 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456706766 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456716900 I created a pattern using the logo. From afar the pattern looks like continuous likes that were in line with the idea that lines are representative of people that cross paths at the southbank centre.  ]]> 2023-01-25 19:48:29 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456716900 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456722765 Experimenting with the alignment of the wordmark on the poster]]> 2023-01-25 19:53:21 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456722765 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456735431 2023-01-25 20:03:41 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456735431 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456744774 Custom Southbank centre font.]]> 2023-01-25 20:12:01 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456744774 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456753540 2023-01-25 20:20:37 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456753540 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456767830 2023-01-25 20:34:38 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456767830 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456861334 I created this illustration of a cabbage soup to go on the cover of the leaflet. I wanted the leaflet to have a hand-drawn and inviting feels so that thee audience that comes to the zero waste festival feels motivated and excited to recreate the recipes at home.]]> 2023-01-25 22:31:37 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456861334 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456862132 I wanted the entire campaign identity to have a fun tone of voice and inviting colours. When we usually think about zero waste or sustainable living, it seems very boring and daunting. Most of this is because we have not been taught enough about the topic. I. want to use small actions that can be carried out on a regular basis but will have a huge impact longterm.   ]]> 2023-01-25 22:32:50 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456862132 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456871127 - consistent
- creative
- community ]]> 2023-01-25 22:38:42 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456871127 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456871821 - consistent
- creative
- community]]> 2023-01-25 22:39:48 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456871821 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456877790 The idea for gif:
I wanted the logo to ease into the centre of the frame from opposite sides. This would show how different people from all over Uk come and cross paths at southbank centre. ]]> 2023-01-25 22:50:44 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456877790 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456879585 My initial idea for the moving image was to shoot a 15 sec film at southbank centre. I wanted to play around with the perspective of thee people and the background. Some frames the size of the person would be bigger and southbank centre smaller and vice versa. I wanted to add the sound of someone breathing as a background sound as though one is trying to soak in the entire experience of going to southbank. ]]> 2023-01-25 22:53:44 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456879585 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456880008 2023-01-25 22:54:35 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456880008 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456887210 I created each frame of the gif in illustrator and compiled it together on procreate. I learned to use procreate to compile them as I wanted to control the ease and speed with which the logo came into the frame. I had initially planned on bringing the logo into the frames along with the dots but when I created the frames the dots coming into the frame in the last frame made a bigger impact they appear as people at the end.

]]> 2023-01-25 23:07:56 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456887210 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456889517 2023-01-25 23:12:22 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456889517 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456897553 2023-01-25 23:27:12 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456897553 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456908933 2023-01-25 23:49:30 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456908933 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456918678 2023-01-26 00:07:34 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456918678 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456920948 2023-01-26 00:11:01 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456920948 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456922688 This was a mock video that I created and soon realised that this idea was not going to work. The diegetic sounds were too many and uncontrollable and I was not able to execute my idea the way I had imagined it.  It did not feel like or represent  southbank centre.  ]]> 2023-01-26 00:14:01 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456922688 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456925193 I then decided to create the video digitally by using the important elements of southbank centre like the stairs, the royal festival hall, music, culture. I chose to create a contrast in the illustration style by having a main free flowing illustration as the background and kind of 1900's illustration style. ]]> 2023-01-26 00:17:49 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456925193 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456928968 These were some of the elements I created for the video. The yellow stairs are a replica of the iconic yellow staircase, the stage and chairs represent the royal festival hall and queen elizebeth room and the waves abstractly replicate the architecture of the Southbank centre and also highlight the fact that it is at the bank of river thames.]]> 2023-01-26 00:22:48 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456928968 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456929961 An extremely rough sketch of how the elements would appear on the frame]]> 2023-01-26 00:24:34 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456929961 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456931249 Process of how each element was going to appear. I animated the waves to flow into the frame gradually. ]]> 2023-01-26 00:26:13 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456931249 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456933269 I rejected the illustrations of tragedy and comedy faces along with the curtain illustrations as they seemed very amateur next to the stairs. ]]> 2023-01-26 00:29:24 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456933269 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456936321 I was trying to figure out the scale and layout of each element. After feedback from my tutor, I realised that the inverted seats were difficult to understand when the video played together so I changed the positioning of it ]]> 2023-01-26 00:33:12 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456936321 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456937328 To add to the illustrations I chose the 6 most important words that represented southbank centre and added it towards the end of the video. ]]> 2023-01-26 00:34:38 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456937328 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456942255 Learning from the first video, I wrote down the most important aspects and purpose of the video.]]> 2023-01-26 00:41:29 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456942255 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456949855 The music that I created was inspired by the blue note reimagined album. ]]> 2023-01-26 00:52:05 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456949855 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456951264 First iteration of the video without the music]]> 2023-01-26 00:53:31 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456951264 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456971269 The campaign name is simple yet effective. It is inviting the audience to start at zero. It says " yeah let's start at zero (from scratch) and unlearn everything we know and build a better and sustainable lifestyle. The let's gives a sense of community and togetherness. ]]> 2023-01-26 01:21:27 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456971269 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456971613 2023-01-26 01:21:57 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456971613 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456973905 2023-01-26 01:25:09 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456973905 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456979042 There are 5 r's of circular economy that need to be followed in order to work towards producing zero waste. I wanted to base my campaign on these 5 r's]]> 2023-01-26 01:31:47 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456979042 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456981020 2023-01-26 01:34:31 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456981020 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456981480 2023-01-26 01:35:14 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456981480 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456981714 2023-01-26 01:35:36 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456981714 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456981927 2023-01-26 01:35:59 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456981927 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456987407 To go along with the idea of the 5R's I decided to call my campaign reverse and created a few iterations for the wordmark. I used the anke calligraphic fg (regular) to create the wordmark. I wanted to create contrast through the fluidity in this wordmark. ]]> 2023-01-26 01:43:59 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456987407 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456988072 Initial campaign ideation]]> 2023-01-26 01:44:57 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456988072 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456988793 Zero waste is a goal that is economical, ethical, efficient and visionary, to guide people in changing their lifestyles and practices to emulate sustainable natural cycles, where discarded materials are designed to become resources for others to use. ]]> 2023-01-26 01:45:54 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456988793 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456990045 I wanted to focus on promoting a lifestyle towards a circular economy by creating awareness about the simple acts that can be carried out on a daily basis that will have a greater impact. I have created a Zero Waste Festival called ‘Let's start at zero’. The festival will consist of promotional posters, recipe leaflets and tickets to the festival. ]]> 2023-01-26 01:47:22 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456990045 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456996433 One of the touchpoints for the campaign was 5 posters each representing one R of circular economy. After the crit presentation, I realised this idea was not working from the audience's perspective. As the audience will not know the 5Rs of circular economy, it would be difficult for them to understand the context of these posters. I also realised that the wordmark was extremely difficult to read and understand. I rejected this touchpoint and the campaign name.  ]]> 2023-01-26 01:55:39 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456996433 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456996730 iteration 1 ]]> 2023-01-26 01:56:05 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2456996730 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457029381 Before reworking on the touchpoints, I mapped the user experience to identify where they would interact with the campaign. ]]> 2023-01-26 02:40:50 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457029381 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457030661 - zero is first
- start at zero
- lets go to zero
- zero is more

Final - Let's start at Zero]]> 2023-01-26 02:42:44 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457030661 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457031252 Poster, recipe leaflet, entry ticket ]]> 2023-01-26 02:43:30 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457031252 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457033120 experimenting with type for the poster]]> 2023-01-26 02:44:56 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457033120 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457044058 I chose margot xtrrafette as my primary typeface as I wanted the campaign to have a friendly and exciting feel. When the audience looked at thee campaign I wanted them to feel as though they want to go and see what the festival is about and this type allowed for that freedom.
I chose skia as my secondary type and it was inviting but formal. I needed that tone as all thee important information would be written using this type. ]]> 2023-01-26 03:00:02 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457044058 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457045156 I edited the type to align with the campaign. I used this tagline as an inspiration to create the logo.]]> 2023-01-26 03:01:41 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457045156 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457047042 I was playing around with shapes, colours and dimensions. I liked the poster on the right but I wanted to play around with colour. I wanted the campaign colours to be different from southbank centre colours.  ]]> 2023-01-26 03:04:30 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457047042 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457047360 2023-01-26 03:05:00 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457047360 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457049482 I tried a completely new style and pattern for these posters. I really liked how they looked but realised that they were a completely different style from the overall identity that was developing and also did not make sense with the idea of a zero waste festival. ]]> 2023-01-26 03:07:57 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457049482 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457050775 Experimenting with the logo and name. After I created these posters, I was sure that I wanted to use a different colour palette. These posters did not seem exciting enough for an invitation to the festival.]]> 2023-01-26 03:10:03 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457050775 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457052463 I used another graphic shape on these posters and was experimenting with colours. I wanted the posters to have 2 primary colours along with black and white as the secodary colours. The semicircle in the poster is inspired by my logo and also represents the half of a zero. ]]> 2023-01-26 03:12:34 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457052463 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457054262 These 2 were the final posters that I was deciding between. I chose the pink and green poster as it graphically communicated the essence of the festival a bit better than the other one. Green and pink as a colour combination tend to have a positive and happy impact on your mind and I wanted the audience to feel that while looking at the poster.  I also changed the size of the logo as it was not legible in the earlier posters. ]]> 2023-01-26 03:15:10 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457054262 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457056315 This is the first iteration of the entry ticket using the primary colour scheme. I was not too happy with this as it was repetitive. The poster and the ticket looked very similar and I did not like that. I further experimented with the colour. ]]> 2023-01-26 03:18:13 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457056315 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457056980 Keeping the ticket on plain white with 2 colours on it made it easy for the audience too focus on the contents of the ticket. ]]> 2023-01-26 03:19:18 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457056980 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457060657 Sketched a rough idea for the recipe leaflet. These recipe leaflets are given to the audience at the zero waste restaurant or the food stalls. ]]> 2023-01-26 03:25:10 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457060657 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457061343 Touchpoints where the audience will interact with the poster. ]]> 2023-01-26 03:26:17 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457061343 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457063007 2023-01-26 03:29:07 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457063007 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457064059 After the feedback session, I added statistics about food waste and highlighted the areas where food that is generally thrown or considered inedible was used in the recipe.]]> 2023-01-26 03:30:54 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457064059 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457065845 2023-01-26 03:33:40 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457065845 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457066451 2023-01-26 03:34:40 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457066451 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457066612 2023-01-26 03:34:58 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457066612 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457070578 Pink and green is the primary colour palette along with white and black being secondary. 
Pink represents approachability, harmony and kindness. Green represents growth and most commonly the environment. I wanted to use this thought process to the campaigns advantage. ]]> 2023-01-26 03:40:48 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457070578 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457597963 I was playing around with the word zero to see how it could be depicted. I wanted an ongoing loop as though the actions that are taking place should be continued. I chose the one that looks like a flower but decided to remove the dots from it. ]]> 2023-01-26 13:36:07 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457597963 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457606535 I explored a few colours but consciously chose green. When we see green our first though is usually the environment. I wanted to use this to the advantage of the campaign.]]> 2023-01-26 13:42:21 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457606535 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457609891 This was the size of the logo I had initially chosen. My ides was since zero seems like a very small number, I wanted to place it as a small object. During my tutorial, I realised that when the logo is placed on the touchpoints it is not readable and can easily be missed. ]]> 2023-01-26 13:44:37 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457609891 aprabhu1220191_2 https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457611094 I changed the size of the logo to this. ]]> 2023-01-26 13:45:29 UTC https://padlet.com/aprabhu1220191_2/453jrnvuedhiqbmv/wish/2457611094