Discover What People Want by Cady McKinney https://padlet.com/cmckin4656/4527idpqfbg3 Made with joy en-us 2017-02-13 19:41:25 UTC 2017-02-13 20:21:23 UTC hello@padlet.com understanding buyer behavior cmckin4656 https://padlet.com/cmckin4656/4527idpqfbg3/wish/153552871 - economic behavior: all consumers who will purchase the product or service. 
- major marketing goals
*what do they want?
*how much will they pay?]]> 2017-02-13 19:48:29 UTC https://padlet.com/cmckin4656/4527idpqfbg3/wish/153552871 consumer spending habits cmckin4656 https://padlet.com/cmckin4656/4527idpqfbg3/wish/153553720 - price that fans will pay depends on their degree of interest and their perception of the benefits derived.
benefits derived: value people believe they recieve from a product or service.
- comparative advantage: the capability to produce products or services more efficiently and economically than the competition. ]]> 2017-02-13 19:51:00 UTC https://padlet.com/cmckin4656/4527idpqfbg3/wish/153553720 consumer wants and needs cmckin4656 https://padlet.com/cmckin4656/4527idpqfbg3/wish/153555780 - abraham maslow developed a hierarchy of needs.
* physiological: food, water, sleep, and shelter.
* security: physical safety and economic safety.
*social: friends, family, and love.
*esteem: respect, recognition.
*self actualization: realize full potential. ]]> 2017-02-13 19:57:23 UTC https://padlet.com/cmckin4656/4527idpqfbg3/wish/153555780 buying motives cmckin4656 https://padlet.com/cmckin4656/4527idpqfbg3/wish/153557922 - emotional purchase: buying with little thought during emotional high or lows.
- rational purchase: buying based on needs, wants, priorities, budget, research, alternatives, thought, and reasoning.
- patronage: buying based on loyalty to a brand or product.]]> 2017-02-13 20:04:12 UTC https://padlet.com/cmckin4656/4527idpqfbg3/wish/153557922 buying plan cmckin4656 https://padlet.com/cmckin4656/4527idpqfbg3/wish/153559875 - businesses must buy merchandise that customers will buy from them.
*projecting winning teams and athletes is difficult.
- businesses also buy for their own use.]]> 2017-02-13 20:10:29 UTC https://padlet.com/cmckin4656/4527idpqfbg3/wish/153559875 gather info cmckin4656 https://padlet.com/cmckin4656/4527idpqfbg3/wish/153560894 - decision making process
*recognize a need or want and the opportunity to satisfy it. 
*gather info
* evaluate choices
*decide what to purchase
*evaluate the product after purchase]]> 2017-02-13 20:14:04 UTC https://padlet.com/cmckin4656/4527idpqfbg3/wish/153560894 decisions cmckin4656 https://padlet.com/cmckin4656/4527idpqfbg3/wish/153561955 - consumers 
*demographics and shopping behaviors
- business environment
*econmoic conditions 
*amount and quality of competiiton
*government regulations and laws 
*ethical issues ]]> 2017-02-13 20:17:55 UTC https://padlet.com/cmckin4656/4527idpqfbg3/wish/153561955