b. Psychographic (social class, lifestyle, personality): beauty enthusiast who love K-Beauty with aesthetic packaging and trendy makeup styles.

c. Behavior (if any): Frequent makeup buyers (purchase multiple product at once), K-Beauty lovers and social media driven consumers.

d. Geographic (if any): Mostly in South Korea, Japan and China although expanding in Asia and US.

b. Price: Affordable mid range pricing to attract younger consumers

c. Place: Products are sold online (e-commerce and social media shops) and offline (beauty stores). In South Korea, it is mainly sold in Olive Young which has both online and offline store.

d. Promotion: Heavy use of online influencers, K-pop collaboration and social media marketing

• Age --> All ages

• Gender --> All genders

• Income --> Middle to high income

b. Psychographic (social class, lifestyle, personality):

Lifestyle

• People who are conscious about their health. Don't want to eat bawang goreng with additives or preservatives.

• People who enjoy eating making their meals with premium ingredients

• People who like convenience where they don't like to make their own bawang goreng

c. Behavior (if any):

• Consumers who like to consistently purchase a single brand

• People who frequently cook often and would prefer buying instead of making their own bawang goreng

d. Geographic (if any):

• Asian countries with cultures that enjoy using bawang goreng to enhance their meals

- Crispy fried shallots made from fresh, high-quality onions.

- Hygienically packaged and ready-to-use as a topping for many dishes.

b. Price:

- Pretty high price that reflects its quality

- Different prices based on packaging size.

c. Place:

- Sold in local markets and grocery stores.

- Available through online platforms and social media.

d. Promotion:

- Promoted through social media (Instagram and WhatsApp).

- Product sampling to attract customers.

b. Psychographic (social class, lifestyle, personality):

c. Behavior (if any):

d. Geographic (if any):

b. Price:

c. Place:

d. Promotion:

b. Psychographic (social class, lifestyle, personality):

c. Behavior (if any):

d. Geographic (if any):

b. Price:

c. Place:

d. Promotion:

b. Psychographic (social class, lifestyle, personality):

c. Behaviour (if any):

d. Geographic (if any):

b. Price:

c. Place:

d. Promotion:

b. Psychographic (social class, lifestyle, personality):

c. Behaviour (if any):

d. Geographic (if any):

b. Price:

c. Place:

d. Promotion: