MKT3000 Class Discussion by Hannah Lee https://padlet.com/mshannahlee2008/tute11 Case Study: Woolworth en-us 2016-11-16 08:42:56 UTC 2016-11-18 04:42:23 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Cornershop.png Grocery Supermarket Keeps It Fresh - Woolworths of Australia mshannahlee2008 https://padlet.com/mshannahlee2008/tute11/wish/137993989 As a group, you are required to post your team's response to the relevant questions. We will meet up at 12.40pm for presentation. Ensure you have a presenter.]]> 2016-11-16 08:47:44 UTC https://padlet.com/mshannahlee2008/tute11/wish/137993989 Question Number 1 https://padlet.com/mshannahlee2008/tute11/wish/138609719 1. Competition with big players in the market  
- Getting more customers/revenue will aid in becoming a bigger market player  
- Coverage to more areas/Widen target market
- Increase popularity and brand awareness

2. Adding values to consumers - Convenience is important to shoppers:  
- online shopping has become more convenient itself 
- smartphones and tablets allow shoppers to access their online shopping baskets at any time, anywhere 
 - click and collect attracting new shoppers into online grocery retailing
3. They felt the need to respond to newly emerging approaches from online entrepreneurs
- catching up with the new technological trend
4. Collecting database of customers
-know customer preference and their shopping behavior


]]> 2016-11-18 04:18:12 UTC https://padlet.com/mshannahlee2008/tute11/wish/138609719 Q3. https://padlet.com/mshannahlee2008/tute11/wish/138609780 1. Clarity - They use few colors (green, white). The theme revolves around being clean and direct.
2. Content - Information of product (groceries) are very clear cut, short and precise. Furthermore, the have categorized the groceries in a very organized manner.
3. Convenience - Functionalities of the online grocery shopping is very advanced and simple to use. Highlights the main promotion (eg: Christmas)
4. Commerce - While customers shop for groceries online, they only pay for the groceries upon delivery. Internal search engine allows for ease of search.
5. Customer Commitment - Toll free number. Order tracking (GPS feature on the delivery truck as to know where your groceries are at)]]> 2016-11-18 04:19:44 UTC https://padlet.com/mshannahlee2008/tute11/wish/138609780 Q2 https://padlet.com/mshannahlee2008/tute11/wish/138610229
Describe the difficulties of moving online
For seller.
  1. Face competitive existing competitors 
    1. Coles Myers, Woolworths and Franklins. These three companies control 80 percent of the marketplace. Each competitor has its own competitive advantages - low-cost, minimum-service approach
  2. Services 
    1. The delivery service is initially available only in areas near the company's major supermarkets. With the emergence of e-commerce site. There might not have physical store anymore which means there's no proper warehouse for the seller to provide delivery service 
  3. Ineffective approach - increase expense 
    1. Woolworths' staff had to walk the aisles, fill the baskets, pack the goods, and deliver them and there's a sudden explosion in costs where the gross margins are only 10 percent, net margins around 4 percent, it is very easy to become unprofitable. 
  4. Product 
    1. The public perception of the fresh food people with fruits and vegetables baked bread meats and prepared meals in customers' minds will be disappeared. Hence the strength of Woolworth will vanish
For buyer, 
  1.  Possibility of additional costs will be charged
    1. If the customer is not home to accept the delivery additional charges will be applied. 
  2. Unfamiliar and complex process
    1. For the customer (Gen X & Y) that are not familiar with the e-commerce checkout process, it might create a difficulty for them to make a purchase of fruits and vegetables.  
 
]]> 2016-11-18 04:27:42 UTC https://padlet.com/mshannahlee2008/tute11/wish/138610229