Community Mangement //2J// Mai 2022 by Mathilde Pasty

Community Mangement //2J// Mai 2022 by Mathilde Pasty https://padlet.com/pastymathilde/CMT2J Conçu en complément du support Cégos - les temps forts de la formation en-us 2022-03-15 19:25:42 UTC 2026-03-18 23:20:49 UTC hello@padlet.com https://padlet.net/icons/png/1f4a1.png Mathilde Pasty mvpasty@gmail.com pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656555 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656555 Le programme des 2J pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656557 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656557 Se presenter pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656559 Votre Prénom, Votre entreprise, Vos attentes sur ces 2 jours]]> 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656559 pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656562 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656562 Etapes Clés / synthèse pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656563

1 -Faites un Audit / benchmarck de votre univers : Type dignostique 3C-> SWOT
2- Définissez votre audience cible#persona

2 - Créez vos espaces
3- Réfléchissez à votre charte réseaux sociaux + gouvernance de crise su necessaire
3- Outillez vous Social Dashboard / outils de veille & outils de pilotage projet

4 - Content is King -> Stratégie éditoriale + contenus:quelle promesse pour interresser vos cibles & durer..

5- Concentrez-vous sur quelques réseaux sociaux clés

6- Organisez vous
7 - Déterminez vos KPI & Mesurez vos résultats

8 - Ajustez vos tactiques
9- Faites connaitre vos actions / valorisez vous progrès & succès en Interne
10- Pédagogie et embraquement des autres / comex etc

]]> 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656563 Diagnostic pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656564 De ce diagnostic, appelé aussi 3C, comme Company (marque ou entreprise), Concurrence et Communauté (cibles de communication), on obtient les éléments pour définir une stratégie médias sociaux pertinente et plus efficace.
https://www.marketing-strategie.fr/2015/06/22/diagnostic-medias-sociaux/]]> 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656564 Digital et RS en France en 2021 pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656565 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656565 Métiers du Digital en vidéo pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656566 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656566 l'histoire des RS en Vidéos pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656567 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656567 Digital en France 2021 pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656568 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656568 Parcours d'achat B2C pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656570 Consulter Vidéo / séminaire Adobe]]> 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656570 Données Monde Avril 2020 pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656571 Focus page 40 +]]> 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656571 Funnel Digital pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656572 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656572 Faire sa veille RS / Webmarketing pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656573 Publigeekaire, Le blog du CM, Mashchable, Wired, JDN, Creapills, daniel Bo, Joe Puzzili, Hub Institute,]]> 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656573 Débat pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656574 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656574 RS // B2B// Social seling pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656575 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656575 Outils pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656576 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656576 Hootsuite demo vidéo pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656577 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656577 Outils Dashboards pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656578 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656578 Outils / Agorapulse / barometer / Faites un test pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656579 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656579 analytics / natifs / gratuits / tous réseaux pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656580 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656580 Creer son podcast en video pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656581 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656581 5 outils pour créer son calendrier éditorial pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656582 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656582 La veille sur les RS en Vidéo pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656583 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656583 les incontournables pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656584 Hootsuite, canva, Buffer etc]]> 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656584 Boite à outils du CM pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656585 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656585 Création de vidéos pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656586 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656586 pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656587 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656587 Partage de slides pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656588 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656588 Outils du Community Manager pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656590 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656590 Templates pour gagner du Temps sur les RS pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656591 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656591 Liste D'outils pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656592 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656592 BREF : panorama des RS pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656595 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656595 Rappels pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656596 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656596 Usages Medias / Réseaux / generation pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656598 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656598 Harris Social Life 2019 // Social personae pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656599 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656599 RS en France à l'heure du Covid : Messageries en hausse pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656602 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656602 pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656603 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656603 RS FRance /: BREF pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656604 Facebook pour les plus de 45 ans ;
Instagram pour les 25-45 ans ;
Snapchat pour les 15-25 ans ;
TikTok pour les moins de 15 ans ;
LinkedIn pour les cadres et assimilés ;
Twitter pour les journalistes et personnalités publiques ;
Pinterest pour les femmes ;
Twitch pour les gamers…]]> 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656604 1. minute Web 2021 pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656607 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656607 Post Parfait Facebook pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656608 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656608 Best of animation facebook pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656609 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656609 Le Post parfait FCBK pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656610 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656610 Post Instagram parfait pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656611 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656611 Différents formats Instagram, reels, IGTV etc pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656612 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656612 5 générateurs pour trouver les meilleurs #instagram pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656613 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656613 Tweet parfait pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656614 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656614 Moments Twitter pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656615 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656615 Post parfait Linkedin pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656617 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656617 Bonnes pratiques linkedin pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656618 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656618 Linkedin best Practises pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656619 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656619 Ex Story Snapchat pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656620 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656620 Snapchat pour les marques pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656621 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656621 Snapchat / AR/ E commerce pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656622 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656622 Comprendre TikToK pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656623 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656623 Best Practicses Tik Tok pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656624 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656624 Choisir ses KPI pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656627 L'approche MACRO ]]> 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656627 pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656628 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656628 KPI pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656629 TO DO :
Quels indicateurs en fonction de vos objectifs ?

]]> 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656629 Check In / Usages partie 1 pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656630 Cliquez en dessous]]> 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656630 Brain Storming // Contenu pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656632 1- REX
Promesse

Réalisation

Perception

Persona
-

Why :

Arc partenarial : nouvel acteur a intégrer ???
+ salon go entrepreneurs

2-PERSONA

Claim : des pairs se parlent entre elles

Douleurs / Freins

Accélérateur / Bénéfices ;

Format contenu :

Experience et interactions
Implication/ interaction
-
3- INSIGHT
Plafond de de verre

4- PROMOTION / soutien Pub
mediatisation
Orgagique + Dark Post / Paid

]]> 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656632 Etape 1 de la stratégie = Atelier: Benchmarck / Rapport d'étonnement pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656633
Contribuez svp Via Padlet
https://padlet.com/pastymathilde/audit

en mettant SVP votre prenom + entreprise (s) choisie(s)

En solo

Choisir une entreprise / marque B2B / B2C

La votre, un concurrent ou une proposée en fin de ce post ou autre ??

Durée : 30 minutes+ re médiation de 2 ou 3 cas

Question : Audit -analyse/ rapport d'étonnement tous réseaux sociaux
- partir de google -> Site et plug in sociaux
- quels RS ? aller sur ls RS
- votre compréhension de la cible, des enjeux ( com institutionnelle, commerciale, relation client etc) et donc du choix des réseaux
- quels KPI ( Données quanti observées ex Nb abonnés / fans, interactions, Best of Post etc)
- est ce le même contenu sur tous les réseaux ? ou different ? en quoi ?
- engagement sur les RS ( y a t il bcp d'interactions, profondes ou légères ???)
- quelles mécaniques d'animation éditoriale / quels contenus fonctionnent les mieux ?? Pourquoi ?
- Synthèse : votre avis / ce qui marche et comment optimiser

Exemples :
B2C

Veja
https://www.e-marketing.fr/Thematique/cross-canal-1094/Breves/Brand-Content-du-Storytelling-au-Storyliving--351753.htm

Oasis
https://www.youtube.com/watch?time_continue=3&v=FjYJDqOfo78&feature=emb_logo

Candia : Les laitiers responsables
https://www.ladn.eu/adn-business/experts-metiers/branding/image/design-global/case-study-candia-reinvente-faire-face-nouvelles-marques-engagees/

Lego
https://image.slidesharecdn.com/legoseriousplay-140516235522-phpapp01/95/cocreation-on-speed-with-lego-serious-play-29-638.jpg?cb=1400284766

Epices Rollinger
https://www.epices-roellinger.com/fr/taxons/melanges-epices

Nike Mc Fly

Gatorade

Netflix

L'occitane
https://www.youtube.com/results?search_query=l%27occitane+brand+content

Yves Rocher

Ligier

B2C

Philipps Lighning

Steelcase 360°
https://testconso.typepad.com/brandcontent/2013/10/best-of-brand-content-steelcase-et-lespace-de-travail.html

]]> 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656633 Faire sa veille & repartager sur les RS pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656634 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656634 Atelier : Calendrier éditorial pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656635 30 minutes puis re mediation

1 semaine ou 1 mois type
penser à la part de contenu propriétaire ( commerciaux, recherche ou rse etc) , UGC et curation
Multi réseaux ou mono reseau en onction de ce que vous utilisez

En utilisant les template mis a disposition sur le padlet
ou en créant gratuitement un compte sur Trello et en vous inspirant de l'exemple ci dessous
https://trello.com/b/IP3MvqYp/template-content-calendar]]> 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656635 Atelier / Analyse ligne éditoriale pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656636 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656636 Exemples Stratégies RS pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656637 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656637 Best Cases / Nestle & relation client pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656638 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656638 Best Case en Vidéo : le Slip Francais pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656639 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656639 Modele Charte Modération RS pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656640 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656640 Tendances pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656643 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656643 pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656647 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656647 RS en France à l'heure du Covid : Messageries en hausse pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656648 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656648 Etapes de la stratégie pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656651 https://blog.digimind.com/fr/insight-driven-marketing/les-13-etapes-pour-reussir-votre-strategie-de-content-marketing]]> 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656651 Contenu / Funnel pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656652 TO DO : Ventiler le contenu Vs étapes du Funnel Digital et expliquez

Quels contenus VS Etapes du parcours # Funnel Digital]]> 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656652 Atelier : Analyse ligne éditoriale pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656653 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656653 Rappel : C'est quoi un Persona pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656654 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656654 Persona pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656655 https://www.ideagency.fr/blog/template-persona-marketing]]> 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656655 Sweet Spot Editorial pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656656 YT : Joe Pulizzi
-> 7.30 min
https://www.youtube.com/watch?v=4xcgf_1ZsNU

Définir / affiner son sweet spot… Dans quel domaine êtes-vous le meilleur ? le leader ? Qu’est-ce qui rend votre offre / positionnement remarquable ? Cela vous permettra de définir votre sweet spot et de mettre en place des contenus uniques.

TO DO :
1. Trouver / Enoncer 5 Thématiques / Pilliers éditoriaux : ]]> 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656656 Quelques formats engageants sur les RS pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656657 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656657 Social Content Matrix pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656658 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656658 Ressources + exemples creation de contenus engageants pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656659 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656659 Synthese Charte editoriale pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656660 2022-03-15 19:25:42 UTC https://padlet.com/pastymathilde/CMT2J/wish/2096656660 Modele calendrier editorial pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2096656661 2022-03-15 19:25:42 UTC 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https://padlet.com/pastymathilde/CMT2J/wish/2219863087 tendances RS 2022 ( suite) pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2219865647 2022-06-13 18:30:16 UTC https://padlet.com/pastymathilde/CMT2J/wish/2219865647 L'usage des RS en B2B pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2219885194 2022-06-13 18:55:08 UTC https://padlet.com/pastymathilde/CMT2J/wish/2219885194 Utilisation RS en B2B - Barometre Intuiti -La Poste Solutions 2020 pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2221000657 2022-06-14 16:40:29 UTC https://padlet.com/pastymathilde/CMT2J/wish/2221000657 Les principaux enjeux du community management pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2221002422

Les enjeux en community management peuvent être nombreux vu les changements constant qui s’opèrent au niveau des réseaux sociaux et des outils. La visibilité est toujours au centre, mais quand elle est acquise, ils peuvent être spécifiques à des pratiques émergentes ou des leviers qui feront la différence.

Augmenter sa visibilité ;
Travailler sa relation client en accentuant l’humain ;
Se constituer une communauté d’internautes engagés ;
Générer plus de trafic vers son site ;
Améliorer et préserver son image ;
Conquérir et fidéliser des clients en ligne etc…
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Dans le >Métavers ?

]]> 2022-06-14 16:42:29 UTC https://padlet.com/pastymathilde/CMT2J/wish/2221002422 Du Digital au mobile -> messaging First pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2221541075 2022-06-15 04:38:24 UTC https://padlet.com/pastymathilde/CMT2J/wish/2221541075 Bilan Global Monde 2022 . pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2221541287 2022-06-15 04:38:39 UTC https://padlet.com/pastymathilde/CMT2J/wish/2221541287 Panorama : 2022 pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2221541565 2022-06-15 04:39:01 UTC https://padlet.com/pastymathilde/CMT2J/wish/2221541565 Usages Medias / Réseaux / generation pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2221541738 2022-06-15 04:39:16 UTC https://padlet.com/pastymathilde/CMT2J/wish/2221541738 Embarquement P1 pastymathilde https://padlet.com/pastymathilde/CMT2J/wish/2221542051 2022-06-15 04:39:39 UTC https://padlet.com/pastymathilde/CMT2J/wish/2221542051