My delightful padlet by MT Kai https://padlet.com/jure77788/42dg6l21q0sm32sg en-us 2022-09-20 06:55:25 UTC 2022-09-20 07:54:27 UTC hello@padlet.com Questions 3-1 Compare “material culture” and “nonmaterial culture.” Why is it important for global marketers to understand the relationship between them? https://padlet.com/jure77788/42dg6l21q0sm32sg/wish/2304389981
Material culture: is sometimes referred to as the physical component or physical culture; it includes physical objects and artifacts created by humans such as clothing and tools.



Nonmaterial culture: (also known as subjective or abstract culture) includes intangibles such as religion, perceptions, attitudes, beliefs, and values.

• Thoughts and ideas.

• They are not transferable through technology. Beliefs, rules, customs, family system, tradition,   etc. All of them remain in a person’s mind.

Relationship: Material and nonmaterial aspects of culture are linked, and physical objects often symbolize cultural ideas. For example: A metro pass is a material object, but it represents a form of nonmaterial culture, namely, capitalism, and the acceptance of paying for transportation. Clothing, hairstyles, and jewelry are part of material culture, but the appropriateness of wearing certain clothing for specific events reflects nonmaterial culture.

Importance: 

(1) Material and nonmaterial aspects of a culture has a great impact on global marketing. A global marketer must have to understand about the relationship aspects of material and nonmaterial culture in depth of the countries in which they will be doing business before offering a product to them. Because they have to develop product. Price ,promote and distribute the product and communicating product feature to the customers according to that culture and influence customers to buy it.]]> 2022-09-20 06:57:22 UTC https://padlet.com/jure77788/42dg6l21q0sm32sg/wish/2304389981 3.2 What is the difference between a low-context culture and a high-context culture? Name a country that is an example of each type and offer evidence for your answer https://padlet.com/jure77788/42dg6l21q0sm32sg/wish/2304394847 High-context culture: In high-context cultures communication, relies heavily on non-verbal, contextual, and shared cultural meanings. In other words, high-context communicators attach great importance to everything that surrounds the explicit message, including interpersonal relationships, non-verbal cues, and physical and social settings.

Low-context culture: Communicators in low-context cultures convey their meaning exclusive of the context of a situation. Meaning depends on what is said "the literal content of the message" rather than how it is said.

Examples:

High-context culture: Japan is generally considered a high-context culture, meaning people communicate based on inherent understanding. In Japan, you’re expected to know that your coworker commenting on the size of your earrings (even if it sounds like a compliment) is a cue to rethink the jewelry.

Low-context culture: The United States is considered a low-context culture, relying largely on explicit verbal explanations to keep everyone on the same page. In the US, for example, a dress code might be explicitly stated at orientation. If not, you can ask your office about the appropriate dress code at work, and your boss might talk to you directly if you step out of line.]]> 2022-09-20 07:00:39 UTC https://padlet.com/jure77788/42dg6l21q0sm32sg/wish/2304394847 Question 3-3 jure77788 https://padlet.com/jure77788/42dg6l21q0sm32sg/wish/2304394900 3-3. How important is the self-reference criterion to global marketers in analyzing culture?

Self Reference Criterion is often defined as an unconscious reference to one's own cultural values, experiences and knowledge as a basis for decisions. That is to say that one's own culture or company knows the best how to do things. Also, in international marketing, self reference criterion builds up mental constraints and bounds in relation to marketing efforts that will work in the geography and that will be accepted in the culture.

Importance of Self Reference Criterion (SRC):

Self reference criterion acts as a filter for sieving potential marketing ideas regarding communication and new products, especially in international strategy. The time saved because of it is huge. Cost cutting exercises are attributed to SRC. With time people residing at a place develop an understanding about the taboos, values and culture of a place that helps them take vital decisions and decide upon future steps. When MNCs go from one country to another, they have to adapt their practices and the reason they hire host nationals is to get a feel of the country through the SRCs that they have developed over all these years.

Examples of Self Reference Criterion:

When McDonalds launched in India, they have a self reference criterion to other global markets that people eat meat and animal oil. However, half of the population was vegetarian. Hence to adjust to the Indian market, the company not only separated the menu, but also bifurcated the kitchen. Hence self reference criterion had to be changed and the adjustments had to be made as per the foreign country’s demand.]]> 2022-09-20 07:00:41 UTC https://padlet.com/jure77788/42dg6l21q0sm32sg/wish/2304394900 Question 3-4 https://padlet.com/jure77788/42dg6l21q0sm32sg/wish/2304408524 Country chosen - Singapore
Singaporeans often attribute social behaviour and characteristics (that extend beyond religious or cultural customs) to people’s race as well. For example, Chinese and Indian Singaporeans are generally regarded as business-savvy ethnic groups as they tend to be profit-oriented, dominating the political and economic facets of society. The Malay population are often considered to be less economically competitive and more content with making ends meet. 

Social Factors
Socially, Singapore is like any other Eastern country. It still follows traditional family values. It is true that the younger generation has the tendency to follow western culture and values. The residents work hard and fulfill the materialism desire. This urge to do well has increased nation productivity. The business sectors can, therefore, expect higher purchasing power from customers. Reports suggest that most Singaporeans dislike blue collar jobs like construction.

Literacy rate in the country is very high. Primary schooling is compulsory in Singapore. Parents must ensure children’s regular attendance. Good command of English and Chinese languages gives Singaporeans an advantage. It helps to attract international trade and foreign investment.
Localization -  In this way, they have not only ensured that Singaporeans have convenient access to their cravings at every location, they have also enforced a sense of familiarity, one that Singaporeans can turn to when in not-so-familiar estates and even countries.
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