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      <title>W2  - Social Media Research - Part A - 020 by Vanessa Tran</title>
      <link>https://padlet.com/tranv1/429e5iggmqrrsvav</link>
      <description></description>
      <language>en-us</language>
      <pubDate>2022-09-15 20:09:37 UTC</pubDate>
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         <title>In-Class Activity - Instructions</title>
         <author>tranv1</author>
         <link>https://padlet.com/tranv1/429e5iggmqrrsvav/wish/2298922960</link>
         <description><![CDATA[<div><strong>1.</strong>&nbsp; Click on the pink "+" (bottom right corner) to create a padlet post for your team, in the Title, put the social media name --&gt; One post per team only.<br><br><strong>2.</strong> In the body, enter ALL members of your team and roles:<br>Researcher(s): First and Last name<br>Writer(s): First and Last name<br>Presenter(s): First and Last name<br><br><strong>Research on your social media:</strong><br><br><strong>3.</strong>&nbsp; Name of the founder(s) and year<br><strong>4. </strong>&nbsp;Number of users (most up to date)<br><strong>5.</strong>&nbsp; Revenue generated in 2020/2021<br><strong>6.</strong>&nbsp; Tell us 3 things that your social media is best at<br><strong>7. </strong>&nbsp;Tell us 3 things that your social media is NOT so great at<br><strong>8.</strong>&nbsp; Search for 3 great examples of how people are using this social media to promote fitness/wellness and why <br><strong>9.</strong> Take a photo of all members of your group and attach it to the post. The only purpose of this is to prove that you attended class and participated. :) <br><br><strong>NOTE: </strong>&nbsp;be careful not to delete your own post or another group's post. Padlet is realtime so you can't undo a delete!!!</div>]]></description>
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         <pubDate>2022-09-15 20:11:00 UTC</pubDate>
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      <item>
         <title>Youtube </title>
         <author></author>
         <link>https://padlet.com/tranv1/429e5iggmqrrsvav/wish/2299000261</link>
         <description><![CDATA[<div>REASERCHERS: Aryan Aref, Jenna Ottereyes and Jack Brian<br>WRITER: Nihar&nbsp;<br>PRESENTER: Disha<br><br></div>]]></description>
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         <pubDate>2022-09-15 21:44:56 UTC</pubDate>
         <guid>https://padlet.com/tranv1/429e5iggmqrrsvav/wish/2299000261</guid>
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         <title>Facebook</title>
         <author></author>
         <link>https://padlet.com/tranv1/429e5iggmqrrsvav/wish/2299004881</link>
         <description><![CDATA[<div>2.&nbsp;<br>Presenter: Phoenix Miller<br>Researcher: Garielle Paquette, Yousef Joudah<br>Writer: Damien Sutherland<br><br>3. Eduardo Saverin &amp; Mark Zuckberg, February 2004.<br><br>4. 2.934 billion<br><br>5. Facebook 2020 revenue: $USD86 Billion<br>can you add the 2021 revenue. $USD 117 Billion<br><br>6. Three things facebook is best at is ; instant status updates. Simple interface to make it easy for different demographics to use. Good messaging system<br><br>7. Facebook lacks customer support. It is widely known that facebooks customer support is not only slow and hard to find in nature, but lacks competency and problem solving ability. It is also heavily algorithm based, making a non organic way of enjoying and receiving content. Finally it has had many security breach issues in the past.&nbsp;<br><br>8. Group by Benita Wolfe Yoga - Heart Core Yoga : HANDSTANDS ANONYMOUS (example 1)<br><br></div><h1><a href="https://www.facebook.com/groups/310341716286435/"><strong>Bodybuilding and Fitness 💪</strong></a></h1><div>Public group<br>&nbsp;·<a href="https://www.facebook.com/groups/310341716286435/members/"><strong>489.4K members</strong></a><strong><br><br>Ottawa Pick Up Beach Volleyball (example 2)</strong></div><div><br><br></div>]]></description>
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         <pubDate>2022-09-15 21:53:20 UTC</pubDate>
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         <title>Snap Chat</title>
         <author></author>
         <link>https://padlet.com/tranv1/429e5iggmqrrsvav/wish/2299024777</link>
         <description><![CDATA[<div>Morgan Buttigieg: Writer<br>Researcher: Marc Crisdel Aggabao<br>Researcher: Damien Nickerson<br>Vrutika Parmar, Researcher<br>Ralph Baguhin:presenter <br><br><br><br>1. The Founder of Snap Chat and the Year is September 16, 2011 by Evan Spiegal, Bobby Murphy, and Reggie Brown&nbsp;<br><br><br>2.&nbsp; There are about 332 Million Daily Active Users Worldwide<br><br>3 The Revenue&nbsp; in 2020 was 2.5 billion and in 2021 it was 4.11 billion<br><br>4. The Bad things regarding snapchat includes a higher chance of pornography; for example many young adults and younger teens are manipulated to take photos which are then screens hotted and used as blackmail. These kinds of activities are not so great for physical and mental health.&nbsp;<br>5. . On the plus side of snapchat it includes a way of&nbsp; connecting with a vast range of people including loved ones,&nbsp; increases positive feelings of self with all the fun filters,&nbsp; and can be used to promote business ideals and ventures&nbsp;<br><br>6. Examples to promote fitness: make a story of you doing fitness, there is a fitness topic and you can add your own snap to it. You can also use photos to promote your image as a personal trainer by posting workout locations.&nbsp;</div>]]></description>
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         <pubDate>2022-09-15 22:00:23 UTC</pubDate>
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         <title>Pinterest </title>
         <author></author>
         <link>https://padlet.com/tranv1/429e5iggmqrrsvav/wish/2299025734</link>
         <description><![CDATA[<div>Researcher(s): Naja Pearce and Joannah Sante<br>Writer: Marc-Olivier Estime<br>Presenter: Dylan Sloan<br><br>3. The founders of Pinterest are Ben Silbermann and Even Sharp and it was created in March 2010<br>4. There are over 400 million users monthly on Pinterest<br>5. The revenue for 2021 is 2.5 billion, the 2022 hasn't been released yet<br>6. 3 things Pinterest is not great at. Pinterest is designed for pretty images, some of the images have no value. They don't do a great job to prevent pinboard spamming. Pinterest has visually pleasing images, however there are often no content behind them.<br>7. 3 things it is good at. It is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. Provides social interaction and allows you to find similar items to something you may like.<br>8. There are a lot of fitness quotes found on Pinterest to help motivate people, many different exercises found there and guides to help out those who are just getting into fitness.<br><br></div>]]></description>
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         <pubDate>2022-09-15 22:02:07 UTC</pubDate>
         <guid>https://padlet.com/tranv1/429e5iggmqrrsvav/wish/2299025734</guid>
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         <title>WeChat</title>
         <author></author>
         <link>https://padlet.com/tranv1/429e5iggmqrrsvav/wish/2299026149</link>
         <description><![CDATA[<div>- Researcher = Louis Bessin<br>- Writer = Sukhvir Singh<br>- Presenters = Amandeep Kaur, Tanisha&nbsp; &nbsp; Kharb<br><br><strong>3.</strong>&nbsp; Name of the founder(s) and year<br><br>- Original author: Tencent, Allen Zhang
Developer: Tencent, Allen Zhang<br>Initial release date: January 21, 2011<br><br><br><strong>4. </strong>&nbsp;Number of users (most up to date)<br><br>- Over 330 million of WeChat's (known as Weixin in China) 1.2883 billion monthly active users use video calling. 780 million users are on the social networking section WeChat Moments and 120 million publish updates. The content network WeChat Official Account has 360 million users.<br><br><strong>5.</strong>&nbsp; Revenue generated in 2020/2021<br><br>- WeChat mini programs generated over $400 billion in annual transactions in 2021, a 70% increase year-on-year.<br><br><strong>6.</strong>&nbsp; Tell us 3 things that your social media is best at<br><br>-What does WeChat do? As an instant messaging app, the basic function of WeChat allows its users to send words, emojis, pics one-on-one with contacts. They can also do audio calls and video calls. Users can also form a WeChat group with as many as 500 people and hold group WeChat calls with as many as nine people<br><br><strong>7. </strong>&nbsp;Tell us 3 things that your social media is NOT so great at<br>- 3 things not good at:<br><br>- 7(1.) in 2016, WeChat was ranked dead last in Amnesty International’s “Security rankings of instant messaging services,” receiving zero points out of 100.<br>- 7(2.) WeChat only censors users with phone numbers from mainland China, its surveillance is far-reaching. WeChat does not offer end-to-end encryption, a privacy feature that users expect from most messaging apps. The app has backdoors that allow third parties to read the messages you send and receive.<br>- 7(3.)User activity on WeChat is analyzed, tracked and shared with Chinese authorities upon request as part of the mass surveillance network in China. WeChat censors politically sensitive topics in China.<br><br><strong>8.</strong>&nbsp; Search for 3 great examples of how people are using this social media to promote fitness/wellness and why<br><br>- 8(1.) WeChat is good for promoting fitness. We chat has a option to track your running. It is a option on the app called WeRun. this allows it users to actively participate in activities https://blog.wechat.com/2017/05/05/staying-fit-with-werun-on-wechat/<br><br>-8(2). WeChat made WeChat sports/ Users can add the new feature, called WeChat Sports, by opting in to a WeChat Sports account inside the app. At that point, the app will be able to pull data from different trackers, like Fitbit, Nike+ FuelBand, iHealth Edge, or Xiaomi Mi Band. The app can also pull activity data directly from the phone if the user has a phone that auto-senses step counts, like the iPhone 6. WeChat Sports will present users with a daily leaderboard that compares users' activity to their friends' numbers.<br>- 8(3). WeChat having the option to meet new people opens up \ to show other people your fitness interest and allows people to share there knowledge and promote themselves.<br><br><br></div>]]></description>
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         <pubDate>2022-09-15 22:02:52 UTC</pubDate>
         <guid>https://padlet.com/tranv1/429e5iggmqrrsvav/wish/2299026149</guid>
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         <title>Twitter</title>
         <author></author>
         <link>https://padlet.com/tranv1/429e5iggmqrrsvav/wish/2299028653</link>
         <description><![CDATA[<div>Researcher: Josh Diaczyk, Ayush Patel, Tanveer Kaur<br>Writer: Gabriel Arias<br>Presenter: Gabriel Arias<br><br>3- Founded by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams in March 2006 and eventually launched in July of 2006.<br><br>4- Nowadays (2022) it has 238 million of users&nbsp;<br><br>5- In 2021 it was 5 billions, and in 2020 it was 3.70 billions<br><br>6- Twitter is considered friendly, includes people of different communities, it provides information, and it has content for all ages<br><br>7- posting limit issues, spamming, fake news, cyberbullying, offensive<br><br>8- The promotion of fitness and wellness is presented by people posting pictures of their body results, tweeting about their workout and meal routine. Twitter provides you the possibility to go viral with your pictures.<br><br></div>]]></description>
         <enclosure url="" />
         <pubDate>2022-09-15 22:07:21 UTC</pubDate>
         <guid>https://padlet.com/tranv1/429e5iggmqrrsvav/wish/2299028653</guid>
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         <title>Instagram</title>
         <author></author>
         <link>https://padlet.com/tranv1/429e5iggmqrrsvav/wish/2299032092</link>
         <description><![CDATA[<div>Presenter: Sungyoon ParK<br>Reachers: Ulan Abushaweesh / Geethika&nbsp;<br>Writer: Samantha Callan<br><br>1. Kevin system is the developer of instagram and it launched on October 6 2012<br><br>2. The number of users is:<br>-2 billion active monthly users on instagram to this date.<br><br>3. revenue granted in:<br>-2020= 2.6 billon dollars&nbsp;<br>-2021= 47.6 billon dollars&nbsp; &nbsp;<br><br>4. Somethings instagram is good at are: -posting photos<br>-community building<br>-marketing you're content<br>-making money.<br><br>5. somethings instagram is not good at are: -it is hard to find users<br>-not engaging with followers<br>-stealing others user content &nbsp;<br><br>6. 3 great examples of how people use instagram to promote fitness and wellness and why:<br>- they can put ads up about fitness and wellness or their organization and try to get followers.<br>-it a current app that's "cool". it quick and short and attention getting for people to find stuff easy and fast.<br>- it free for people use and its free advertising.&nbsp;<br><br></div><div><br><br><br><br><br><br><br></div>]]></description>
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         <pubDate>2022-09-15 22:12:32 UTC</pubDate>
         <guid>https://padlet.com/tranv1/429e5iggmqrrsvav/wish/2299032092</guid>
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         <title>YOU TUBE</title>
         <author></author>
         <link>https://padlet.com/tranv1/429e5iggmqrrsvav/wish/2299035708</link>
         <description><![CDATA[<div>TEAM MEMBERS : NIHAR , ARYAN AREF , JACK B, DISHA , JENNA OTTEREYES<br><br>RESEARCHERS: ARYAN AREF,JACK B, JENNA OTTEREYES<br><br>WRITER: NIHAR CHAUDHARI<br>PRESENTER: DISHA RABARI<br><br><br>YOU TUBE<br><br><br>FOUNDERS: SAN MATEO IN FEBRUARY 14,2005<br>NUMBER OF USERS: 210 MILLION&nbsp;<br>REVENUE : 19.77&nbsp;<br>&nbsp;&nbsp;<br>THREE REASONS PEOPLE ARE USING YOUTUBE: 1}TO PROMOTE THEIR OWN BRANDS 2}YOUTUBE SHORTS IS ALSO ONE OF THE GREAT REASON FOR ITS &nbsp;<br>3] PEOPLE CAN EARN MONEY BY POSTING LONG&nbsp; VIDEOS AND&nbsp; SHORT VIDEOS .<br><br><br>YOUTUBE IS NOT GOOD AT SOCIALISATION AS COMPARE TO OTHER SOCIAL MEDIA APPS .<br><br>THREE REASONS WHY PEOPLE ARE USING&nbsp;YOUTUBE TO PROMOTEW FITNESS AND WELLNESS IS TO RECORD YOUTUBE VIDEOS AND POST THEM FOR THE PUNLIC TO SEE AND LEARN FROM IT.ANOTHER GREAT REASON IS YOUTUBE SHORTS ABOUT HOW TO DO A SPECIFIC  EXERCISE AND THIRD REASON IS MAKING ANNOUNCEMENTS ON THEIR YOUTUBEW CHANNELS.</div>]]></description>
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         <pubDate>2022-09-15 22:17:56 UTC</pubDate>
         <guid>https://padlet.com/tranv1/429e5iggmqrrsvav/wish/2299035708</guid>
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         <title>Linkedin</title>
         <author></author>
         <link>https://padlet.com/tranv1/429e5iggmqrrsvav/wish/2299036137</link>
         <description><![CDATA[<div>Emily Mincoff(Writer), Shreeya Chitale(Researcher), Riddhi Patel (Researcher), Tala Snauwaert(Presenter), Alex Lara(Researcher)<br><br>3. Founders: Reid Hoffman, Jean-Luc Valiant, Konstantin Guericke, Eric Ly, Allen Blue&nbsp;<br><br>4. Linkedin currently has 830 million users in more than 200 countries and territories worldwide&nbsp;<br><br>5. Revenue generated by Linkedin in 2021 came to 3.8 billion U.S. dollars in advertising revenue. This figure is expected to grow to 7.7 billion U.S. dollars by 2026. The business platform is responsible for roughly 0.8 percent of the global ad revenue. This is all good news for Microsoft since they bought the career networking site for 26.2 billion in December 2016.&nbsp;<br><br>6.&nbsp;<br>- It is a great place to start building your network&nbsp;<br>- LinkedIn as a social networking platform has tons of relevant groups. You can join any of these groups and discuss relevant topics, by doing this people tend to notice you, pick interest in your skill, and can get to know what you have to offer<br>- Another advantage of LinkedIn is that it promotes your skillset. this feature helps greatly in building a good online presence for students and undergraduates. Also according to statistics provided by linked on; 93% of recruiters use LinkedIn to research and recruit candidates<br><br>7. There are many disadvantages of using LinkedIn for students some of them are: 1.) there is a lot of personal information that you have to display on your profile and so it is a risk of identity theft&nbsp; 2.)&nbsp; There are tons of spam messages from recruiters, employers, and even job seekers. all just to seek attention 3) It is time-consuming. unlike other sites for you to get the most out of LinkedIn, you have to be willing to set aside some of your precious time every day<br><br>8<br>1. People use LinkedIn to connect with others who have similar professions or backgrounds. Example: Someone who is a Yoga instructor connects with other Yoga instructors and around them forming a sort of group.<br>2. People use LinkedIn very often to share their success stories and achievements. Especially the ones that are related to their careers, while doing this they get noticed by someone who wants to hire new people which helps them climb a sort of corporate ladder<br>3) LinkedIn has become one of the go-to applications/websites when it comes to looking for jobs. It is very helpful for people in the Health and Fitness industry to not only highlight their businesses but promote their unique fitness platform</div>]]></description>
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         <pubDate>2022-09-15 22:18:35 UTC</pubDate>
         <guid>https://padlet.com/tranv1/429e5iggmqrrsvav/wish/2299036137</guid>
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         <title>TIKTOK</title>
         <author></author>
         <link>https://padlet.com/tranv1/429e5iggmqrrsvav/wish/2299041539</link>
         <description><![CDATA[<div>&nbsp; 2. (1) Neel pise.<br>&nbsp; &nbsp; &nbsp; (2) Anna.<br>&nbsp; &nbsp; &nbsp; (3) Leo Gomez-cornejo.<br>&nbsp; &nbsp; &nbsp; (4) Manjeet kaur Gill.<br>&nbsp; &nbsp; &nbsp; (5)Parker Lynds.<br><br>Researcher- Anna , Leo Gomez-cornejo,Parker Lynds.<br>Writer- Neel pise.<br>Presenter- Manjeet Kaur Gill.<br>&nbsp;&nbsp;<br>&nbsp; 3. Tiktok was founded by Zhang Yiming in&nbsp; the year 2012.<br>&nbsp; &nbsp;4.&nbsp; 755 million monthly users in the year&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2022.<br>&nbsp; &nbsp;5.&nbsp; Revenue generated in:-<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;2020- $ 540 million&nbsp;<br>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 2021- $ 4.6 billion&nbsp; &nbsp; &nbsp;&nbsp;<br><br>&nbsp; &nbsp; 6. Three things tiktok is goot at:-<br>&nbsp; &nbsp; &nbsp; &nbsp; (a) Starting new trends with younger&nbsp; people.<br>&nbsp; &nbsp; &nbsp; &nbsp; (b) promoting brands and stuff.<br>&nbsp; &nbsp; &nbsp; &nbsp; (c)&nbsp; Is known for making people and&nbsp; &nbsp; &nbsp; &nbsp;business popular in short period of time.&nbsp; &nbsp; &nbsp;<br>&nbsp; &nbsp; 7.&nbsp; (a) not really popular in old people because it is unable to reach them because of the vast numder of young people.<br>&nbsp; &nbsp; &nbsp; &nbsp; (b) censorship.<br>&nbsp; &nbsp; &nbsp; &nbsp; (c)&nbsp; False leading about some of the subjects or topics.<br>&nbsp; &nbsp; 8. (a) people often use tiktok to promote fitness by launching videos using hashtags and completing challenges , which can help their videos or content to grow and&nbsp; reach to maximum people possible.<br>&nbsp; &nbsp; &nbsp; &nbsp; (b)Fitness influencers take advantage of tiktok by using it to introduce their routine exercises in a fun manner, using music or audio, making content more memorable.<br>&nbsp; &nbsp; &nbsp; &nbsp;<br><br></div>]]></description>
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         <pubDate>2022-09-15 22:27:19 UTC</pubDate>
         <guid>https://padlet.com/tranv1/429e5iggmqrrsvav/wish/2299041539</guid>
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