https://padlet.com/saschalim2/4267dxw99y47upg8 en-us 2022-12-16 12:38:40 UTC 2025-11-16 17:34:21 UTC hello@padlet.com saschalim2 https://padlet.com/saschalim2/4267dxw99y47upg8/wish/2422967592 Our tutors talked through the brief with us and we started brainstorming ideas for our FMP Research.  I made a mood board that allowed me to finalise my idea. We formed a group to start experimenting with lighting for the next week.]]> 2022-12-16 12:40:09 UTC https://padlet.com/saschalim2/4267dxw99y47upg8/wish/2422967592 saschalim2 https://padlet.com/saschalim2/4267dxw99y47upg8/wish/2422967725 We had a tutorial with Alice Neale who taught us the safety and hazards of setting up the light equipment. We got into groups to do a photoshoot to help us explore and experiment with more ideas. We used gels and flash photography to help us get a grungy punk-themed effect. We tried positioning the light at different angles to play around with the shadows.

]]> 2022-12-16 12:40:18 UTC https://padlet.com/saschalim2/4267dxw99y47upg8/wish/2422967725 saschalim2 https://padlet.com/saschalim2/4267dxw99y47upg8/wish/2422967771 We explored how symbols and objects are key in the fashion communication. This expanded my thought process for my project. I went to look for ideas that could make my work stand out and have my own personal image.]]> 2022-12-16 12:40:22 UTC https://padlet.com/saschalim2/4267dxw99y47upg8/wish/2422967771 saschalim2 https://padlet.com/saschalim2/4267dxw99y47upg8/wish/2422967807 I prepared my statement of intent and the unique selling point of my brand. I looked through the key elements of the brief to make sure I follow the guidelines. I researched other competitors that interest me to make sure I produce something innovative within a similar target audience.]]> 2022-12-16 12:40:25 UTC https://padlet.com/saschalim2/4267dxw99y47upg8/wish/2422967807 saschalim2 https://padlet.com/saschalim2/4267dxw99y47upg8/wish/2423000688 We presented our ideas to a tutor and got feedback on our work. We discussed my media explorations, brand image and its representation. I made sure I liked my brand name and that it captured the identity I wanted. I looked at different fonts and matched them to the theme I wanted. My brand's aesthetic is dark and chromatic so I chose black and silver as my main colours.]]> 2022-12-16 13:22:06 UTC https://padlet.com/saschalim2/4267dxw99y47upg8/wish/2423000688 saschalim2 https://padlet.com/saschalim2/4267dxw99y47upg8/wish/2423018711 I made a survey on Instagram asking my followers questions that would help my research on my project. I got a broader understanding to help me find my target audience. This made me realise people have different views and interests so I had to make something that would be suitable for a majority.]]> 2022-12-16 13:41:48 UTC https://padlet.com/saschalim2/4267dxw99y47upg8/wish/2423018711 saschalim2 https://padlet.com/saschalim2/4267dxw99y47upg8/wish/2423021266 We looked at Virgil Abloh's approach in branding throuhout his career and reflected the importance of breaking down boundaries. We also looked at examples of different magazines that our tutor brought in. 'King Kong' magazine is the one that stood out the most to me and could relate my work to it.]]> 2022-12-16 13:44:23 UTC https://padlet.com/saschalim2/4267dxw99y47upg8/wish/2423021266 saschalim2 https://padlet.com/saschalim2/4267dxw99y47upg8/wish/2423022184 After getting feedback from my tutor, I decided to research other people's work on 'It's Nice That' to narrow down my consumer market. My tutor suggested some poets and clothing ideas to help make my brand unique and have a purpose.]]> 2022-12-16 13:45:17 UTC https://padlet.com/saschalim2/4267dxw99y47upg8/wish/2423022184 saschalim2 https://padlet.com/saschalim2/4267dxw99y47upg8/wish/2423033520 We reviewed how the industry practices on promoting body diversity. I went through my work to identify the production elements and it's sustainability. I researched what materials were good for the environment and how it would affect the costs and functionality. I also made an Instagram and website for my brand to secure it from being stolen. ]]> 2022-12-16 13:56:28 UTC https://padlet.com/saschalim2/4267dxw99y47upg8/wish/2423033520