TEAM 2!! by David Fox https://padlet.com/dfox02202011/41jax9644xv4mc7f ... en-us 2021-02-25 11:13:00 UTC 2025-10-22 14:21:21 UTC hello@padlet.com dfox02202011 https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1240484542 2021-02-25 11:25:25 UTC https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1240484542 calvercamartinsfernandes0120201_2 https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1240502601 2021-02-25 11:32:39 UTC https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1240502601 WORD BANK - Hiut denim calvercamartinsfernandes0120201_2 https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1241727686
- serious
- proud
- respectful
- conscious
- honest
- aware
- dedicated
- informed
- bold
- ]]> 2021-02-25 15:59:22 UTC https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1241727686 Tone of Voice kvorgia0120201_2 https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1241743613 BRAND WORD BANK
good people
superior quality
relaxed fit
original selvedge
tapered 

BRAND DICTIONARY 
aware - the factory closed. It left town. But all that skill and knowhow remained … our town is going to make jeans again.

humble - Yup, we just make jeans. That’s all folks.

sentimental - no wash club 
made by us, but shaped by you.

honest - can only make 100 pairs of Hiut's a week … try and make the best jeans we can and not the most jeans we can.

TONE OF VOICE GUIDE
simple - small sentences, all to the point, no waffling or sugar coating 
to the point - We make jeans.      That’s it. Nothing else. No distractions. Nothing to steal our focus.

casual - each section has been written as though someone is speaking to you

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fabrics of their products;]]> 2021-02-26 23:15:42 UTC https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1247351867 calvercamartinsfernandes0120201_2 https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1247352278 2021-02-26 23:16:02 UTC https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1247352278 Rapha Images dfox02202011 https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1258839389 2021-03-02 15:18:46 UTC https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1258839389 C2h4 Images dfox02202011 https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1258841161 2021-03-02 15:19:04 UTC https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1258841161 Rapha Colors kvorgia0120201_2 https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1258860126 2021-03-02 15:22:02 UTC https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1258860126 Fonts on Photoshop for C2H4 kvorgia0120201_2 https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1258906609 Krungthep
Silom
Din Alternate Bold ]]> 2021-03-02 15:29:19 UTC https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1258906609 yliang1220191_2 https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1258944569 2021-03-02 15:34:59 UTC https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1258944569 Texture kvorgia0120201_2 https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1258958000 2021-03-02 15:37:11 UTC https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1258958000 kvorgia0120201_2 https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1258959412 2021-03-02 15:37:25 UTC https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1258959412 kvorgia0120201_2 https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1258960799 2021-03-02 15:37:40 UTC https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1258960799 kvorgia0120201_2 https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1258961596 2021-03-02 15:37:48 UTC https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1258961596 kvorgia0120201_2 https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1258962062 2021-03-02 15:37:52 UTC https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1258962062 calvercamartinsfernandes0120201_2 https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1258980847 2021-03-02 15:41:01 UTC https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1258980847 calvercamartinsfernandes0120201_2 https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1259005933 2021-03-02 15:45:10 UTC https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1259005933 Rapha Moodboard dfox02202011 https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1259075069 2021-03-02 15:56:18 UTC https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1259075069 C2H4 Moodboard dfox02202011 https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1259179759 2021-03-02 16:13:21 UTC https://padlet.com/dfox02202011/41jax9644xv4mc7f/wish/1259179759