Processos: Onde vivem? Como se alimentam? by Dea Lima https://padlet.com/dealima1482/417qbtu6zbq0town Relacionamento com Imprensa en-us 2024-01-04 17:16:53 UTC 2024-01-10 13:53:43 UTC hello@padlet.com https://padlet.net/icons/png/1f4ac.png Reputação https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843353939 2024-01-09 20:18:22 UTC https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843353939 Geração de conteúdo estratégico https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843354424 2024-01-09 20:18:49 UTC https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843354424 Produção de releases https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843356281 2024-01-09 20:20:44 UTC https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843356281 Consolidação de imagem da marca https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843356454 2024-01-09 20:20:53 UTC https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843356454 Divulgação de releases https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843356456 2024-01-09 20:20:53 UTC https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843356456 Atendimento às demandas de imprensa https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843356978 2024-01-09 20:21:10 UTC https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843356978 https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843357362 Estreitar o relacionamento com a mídia - especializada e não especializada - e fortalecer a marca e/ou grupo a partir de mensagens-chaves alinhadas internamente com suporte estratégico da área de comunicação

]]> 2024-01-09 20:21:37 UTC https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843357362 Fomentar o melhor relacionamento com a mídia geral e especializada https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843357784 2024-01-09 20:22:06 UTC https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843357784 Propor conteúdo estratégico https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843357942 2024-01-09 20:22:17 UTC https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843357942 Suporte em eventos de imprensa https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843358749 2024-01-09 20:23:20 UTC https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843358749 Reunião de briefing com as marcas/áreas https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843358753 2024-01-09 20:23:20 UTC https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843358753 Apuração https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843358845 2024-01-09 20:23:27 UTC https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843358845 Desenvolvimento do conteúdo https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843359076 2024-01-09 20:23:42 UTC https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843359076 Volume de publicações https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843359440 2024-01-09 20:24:05 UTC https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843359440 Relacionar com jornalistas bem posicionados no mercado https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843359442 2024-01-09 20:24:05 UTC https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843359442 Divulgação para a imprensa https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843359686 2024-01-09 20:24:15 UTC https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843359686 Valoração das publicações https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843359706 2024-01-09 20:24:16 UTC https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843359706 Mensuração de resultados (relatório de imprensa) https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843360200 2024-01-09 20:24:50 UTC https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843360200 Volume de releases divulgados https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843360245 2024-01-09 20:24:52 UTC https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843360245 Proposição de pautas para a imprensa https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843360699 2024-01-09 20:25:21 UTC https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843360699 https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843363715

  • Contato direto com as áreas da marca e/ou do grupo para entender as diferentes necessidades e key messages e traçar as estratégias de divulgação (brainstorm);

  • Benchmarking na concorrência;

  • Proposição de estratégias e formatos de relacionamento;

  • Produção de conteúdo;

  • Relacionamento com a mídia;

  • Acompanhamento de resultados;

  • Report de resultados;

  • Atuar com agilidade para minimizar o impacto negativo de eventos imprevistos e proteger a reputação do grupo e de suas marcas;

  • Mediar o contato entre mídia e os executivos do grupo e das marcas.

    • ]]>     2024-01-09 20:28:20 UTC https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843363715     https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843364453

  • Brainstorm com as principais áreas do grupo e das marcas;

  • Proposição de estratégias e formatos de divulgação das key messages;

  • Produção de conteúdo - eventos, releases, notas, etc;

  • Relacionamento com a mídia;

  • Acompanhamento de resultados;

  • Report de resultados.

    • ]]>     2024-01-09 20:29:12 UTC https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843364453     Ter publicações em mídias de grande nome no segmento https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843364798 2024-01-09 20:29:35 UTC https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843364798 https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843365875

  • Brainstorm;

  • Produção de conteúdo;

  • Divulgação;

  • Acompanhamento;

  • Mensuração de resultados;

  • Report.

    • ]]>     2024-01-09 20:30:45 UTC https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843365875     https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843366881

  • Mensuração de resultados - quantitativo e qualitativo;

  • Comparativo com a concorrência, a fim de identificar pontos de melhoria.

    • ]]>     2024-01-09 20:31:57 UTC https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843366881     Intermediar o contato entre a imprensa e os porta-vozes/executivos https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843369127 2024-01-09 20:34:18 UTC https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843369127 Clipping https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843383715 2024-01-09 20:51:53 UTC https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2843383715 Reforçar a credibilidade do grupo e das marcas com a imprensa e influenciadores https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2844237456 2024-01-10 13:53:43 UTC https://padlet.com/dealima1482/417qbtu6zbq0town/wish/2844237456