https://padlet.com/400934431/40q1eeqntna7ztad Made with eyes on the prize en-us 2020-12-16 09:27:37 UTC 2026-03-02 19:20:28 UTC hello@padlet.com 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1023389141 2020-12-16 10:04:03 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1023389141 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1034351508 2020-12-20 14:28:30 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1034351508 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1145800491 2021-01-31 16:44:01 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1145800491 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1145803271 -219% YoY profit for year ending 2018 due to increased costs- purchase of Kering's share in brand and opening of new flagship store on Old Bond Street, Mayfair.]]> 2021-01-31 16:45:24 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1145803271 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1153168008 The target Vivienne Westwood customer is a "Metropolitan professional", residing in a city location with a higher consumer spend.  ]]> 2021-02-02 11:54:42 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1153168008 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1153369665 2021-02-02 12:56:30 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1153369665 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1155717935 10% of organic cotton production is formed in Turkey
2020 Organic Cotton Market Report (OCMR) Released | Textile Exchange]]> 2021-02-02 19:47:36 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1155717935 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1155986504 2021-02-02 20:52:44 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1155986504 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1155996088 Orange fibre is an alternative silk material produced from the by products of citrus fruits, manufactured in Sicily, Italy. This could be a future opportunity for Vivienne Westwood to collaborate with in a featured collection- continuing sustainability focus. ]]> 2021-02-02 20:55:27 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1155996088 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1156030699 Organic cotton production +31% YoY 2018/19
Organic cotton production up 31% on last year | Apparel Industry News | just-style (just-style.com)]]> 2021-02-02 21:05:13 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1156030699 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1156039591 Future aims for Vivienne Westwood should focus on transparency of the brands supply chain as offered by competitor brands such as Stella McCartney. ]]> 2021-02-02 21:07:55 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1156039591 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1156076047 Cotton initiatives include organic cotton, Better Cotton Initiative, Cotton Made in Africa and Fairtrade.]]> 2021-02-02 21:18:57 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1156076047 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1156086251 The millennial customer enjoys standing out in a crowd; shopping according to their own interests and focusing on their individual fashion sense. ]]> 2021-02-02 21:22:17 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1156086251 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1156098231 Out of a sample of 15 participants, 87% chose quality as being the most important influencing factor when shopping with luxury brands alike Vivienne Westwood. ]]> 2021-02-02 21:26:21 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1156098231 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1156104874 Results from a 2017 study carried out by Deloitte found that Millennial customers shopping at luxury brands, only did so on the odd occasion as a form of reward for themselves, supporting results carried out in my Vivienne Westwood customer profile survey. ]]> 2021-02-02 21:28:36 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1156104874 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1156124932 38% of Millennials with an increased spending budget have said they are more likely to treat themselves with apparel products, showing a link between higher spending capabilities and luxury fashion brands. ]]> 2021-02-02 21:34:59 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1156124932 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1156160993 More than 60% of consumers believe the environment has an important influence on purchasing decisions, showing the increased focus on sustainability in customers' fashion needs.]]> 2021-02-02 21:47:51 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1156160993 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1156176278 Changes to luxury brand's sourcing strategies to use a wider range of recycled materials e.g. recycled polyester and implementation of new innovative fabrics as an alternative to existing, unsustainable materials. ]]> 2021-02-02 21:53:41 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1156176278 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1159728440 2021-02-03 16:44:11 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1159728440 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1159887933 2021-02-03 17:10:33 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1159887933 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1168186805 Advantages and Disadvantages of Road Transport (tktk.ee)
Advantages and Disadvantages of transport via road. UK sourcing will include using landed cost prices for the garments from suppliers and would only offer transport via truck. ]]> 2021-02-05 13:48:18 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1168186805 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1168318246 45% of global textile and clothing exports are from China]]> 2021-02-05 14:15:21 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1168318246 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1168435480 Majestic Silks Organics Silks manufacturing is carried out in Hertfordshire, however their office is based in London, a short distance from Vivienne Westwood's base for easy communication between supplier and buyer. ]]> 2021-02-05 14:38:01 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1168435480 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1169276586 Workers were being severely mistreated in Leicester factories supplying e-commerce dominating brand Boohoo, paying workers only £3.50/hour and violating their human rights. ]]> 2021-02-05 17:13:46 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1169276586 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1170187107 2021-02-05 20:28:53 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1170187107 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1170210396 Over 50% of Gen Z participants shopped with fast-fashion retailers due to its accessibility and affordability. Despite brands like Boohoo receiving a wide range of negative press lately due to its Leicester Factories scandal, individuals choose to dismiss this and continue shopping with them. ]]> 2021-02-05 20:36:09 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1170210396 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1171177468 2021-02-06 11:01:45 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1171177468 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1171179806 2021-02-06 11:03:35 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1171179806 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1171186035 Sustainable Peace Silk | Ahimsa Silk Fabric – ZAVI (shop-zavi.com)
This type of silk will be used in my range as it is more ethical in the way it treats the silk worms, further developing ]]> 2021-02-06 11:08:32 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1171186035 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1171200477 2021-02-06 11:19:57 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1171200477 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1171354136 Promotional activity at Vivienne Westwood to show when up to 70% off reductions launched- week 52 beginning 21st December 2020.]]> 2021-02-06 13:19:56 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1171354136 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1173633470 2021-02-07 14:43:03 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1173633470 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1173661511 2021-02-07 14:57:41 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1173661511 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1173721677 2019 rate stands at 59.1% for Italy tax rates of business' profits. Compared with the UK which is 30.6% this is a 48.2% increase. ]]> 2021-02-07 15:26:25 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1173721677 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1181589156 Millennial customers focus on the role of personalisation to create exclusive products and experimental marketing with the use of videos and influencer recommendations to create a unique experience. ]]> 2021-02-09 11:35:32 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1181589156 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1189566290 This article outlines all of the Vivienne Westwood brand's sustainability practises and what sets them apart from other luxury brands. Climate change and overconsumption are the highlights of the article as the main focal point for the brand. My proposed AW 21/22 brand elaborates on these key topics, referencing the effect of climate change on nature and the need for protection. It also supports Vivienne Westwood's awareness of overconsumption, promoting a circular fashion industry.  ]]> 2021-02-10 20:17:44 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1189566290 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1189791619 Vivienne Westwood presented a show at her AW19 catwalk presentation. Whilst showcasing her collections Westwood also ensures she provides the audience with a great, inspirational experience. Vivienne Westwood uses the stage as her political platform, voicing speeches on Climate Change, Capitalism and Brexit. ]]> 2021-02-10 21:16:22 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1189791619 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1190181925 The updated 2021 conversion rate is 2.27%]]> 2021-02-11 00:06:13 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1190181925 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1191823111 I have incorporated the knitted vest within my range as part of the "3-in-1 knit vest duster coat" which will include zip off attachments on the arms and body of the coat. This transforms into a knit vest with transformative details in luxury fashion +3.7% YoY [WGSN, 2020]. ]]> 2021-02-11 12:03:45 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1191823111 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1191842022 Key loungewear statistics for the AW 20/21 season- highlighting loungewear as a top-selling department during the "stay at home" communication from the Coronavirus Pandemic. ]]> 2021-02-11 12:09:55 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1191842022 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1195867335 When choosing the key items for the range I ensured I researched analytics and retail reports on WGSN for SS20 and AW20/21 to understand the styles that were popular YoY and which achieved the least revenue so I didn't include these within the range. ]]> 2021-02-12 10:28:49 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1195867335 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1195970709 Due to the different formats of answers within the survey, I decided to be able to draw conclusions I would collate all the data into a table. This would help identify the customer profile of a Vivienne Westwood customer. ]]> 2021-02-12 11:10:52 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1195970709 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1195987079 Turkey - Transparency.org
Turkey is a great country to source from in terms of quick turnaround times for in-season repeat orders and its geographical location to the UK, however a drawback is the country ranks 86/180 with high corruption levels. Therefore, brands may experience issues with suppliers in the country. ]]> 2021-02-12 11:17:50 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1195987079 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1196010751 Within the AW 20/21 Debrief, research data from the WGSN Barometer (retail consumer intelligence and survey platform) carried out across 2019/20, found the sub category priorities for consumers within the topic of sustainability. At the forefront was environmental concerns at 37.7%, followed by ethical labour at 32.4% and transparency at 21.6%. ]]> 2021-02-12 11:27:39 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1196010751 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1196029257 The data shows that although new in range mix has prioritised loungewear, comfy styling, dresses remain a high proportion of this new in mix despite poor performance. Dresses hold 18% of new in ranges, with their performance in terms of points falling by 3.12%. Puff sleeve and casual styles still remain popular among consumers. ]]> 2021-02-12 11:34:51 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1196029257 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1196052775 Core colours remain the most popular among customers- black, white and neutral shades with chocolate brown +27% YoY. Bright colours have significantly dropped in performance, a potential problem for my collection however it is for the AW 21/22 season and by this time hopefully life will return to some sense of normality. People will return to dressing up for events and occasions, wearing a wider variety of colours and prints. ]]> 2021-02-12 11:44:18 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1196052775 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1196086201 The collection will launch on 6th September 2021 in stores and online. Customers signing up to the brand will get exclusive early to the range online the day before, showing the brand's customer loyalty. ]]> 2021-02-12 11:58:23 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1196086201 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1196230211 Recycled polyester usage is +404% YoY in the UK- used within 29% of the range. ]]> 2021-02-12 12:56:50 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1196230211 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1196284344 Photos from Viktor & Rolf's Statement-Making Spring-Summer 2019 Haute Couture Collection - E! Online - AP]]> 2021-02-12 13:14:08 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1196284344 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1196290381 Garments within this statement collection intend to shock catwalk audiences, with the aim to be the most memorable and create an impact. ]]> 2021-02-12 13:16:06 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1196290381 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1196307534 2019 was a profitable year for Vivienne Westwood with a net profit of £1.83m compared to £4.8m loss in 2018. ]]> 2021-02-12 13:20:58 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1196307534 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1196341144 The data shows key financials for the Vivienne Westwood brand up until 2018. ]]> 2021-02-12 13:30:29 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1196341144 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1196380306 Vivienne Westwood Limited - Company Profile - Endole]]> 2021-02-12 13:40:46 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1196380306 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1196386781 application-pdf
Due to Vivienne Westwood listing as a private limited company, I was unable to use Globaldata as a data source for the brand's annual financials. I therefore found the majority of my data using the Companies House financial report for the UK company. ]]> 2021-02-12 13:42:24 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1196386781 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1196454425 -63.1% YoY footfall figures recorded day after 2nd lockdown restrictions introduced and -74.4% YoY after 1st lockdown introduced. ]]> 2021-02-12 13:58:20 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1196454425 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1196540871 2021-02-12 14:17:14 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1196540871 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197108945 UK inflation driven down by discounting from clothing retailers | Business | The Guardian
UK inflation fell to 0.3% in November 2020 compared to 1.5% in 2019]]> 2021-02-12 16:16:43 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197108945 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197547461 AI and Augmented Reality will play a greater role than ever in brand strategies in order to help them compete with competitors by becoming more technologically advanced. This will help them gain customer loyalty and to incorporate within their brand's marketing strategy- key for millennials that like innovative marketing styles that create an experience. ]]> 2021-02-12 17:44:53 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197547461 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197601023 Generation Z is Shaping a New Luxury | ORDRE]]> 2021-02-12 17:56:15 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197601023 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197608273 2021-02-12 17:57:47 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197608273 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197626791 A significant amount of information I researched about the Vivienne Westwood brand came from the brand's website within the "Our Approach" section. The brand are transparent about their day to day workings and future aims, however could offer customers the opportunity to see where each product is sourced from. ]]> 2021-02-12 18:01:54 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197626791 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197673815 application-pdf
The brand expresses that they wish to continue their sustainability focus in years to come, whilst also growing their store presence across international markets, particularly Asia. ]]> 2021-02-12 18:12:28 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197673815 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197691221 application-pdf
Kering previously owned a 50% stake in Stella McCartney, however she purchased their shares in 2018 and has recently joined partnership with LVMH. They will provide the brand with their well-established and highly regarded resources to help with the brand's expansion. ]]> 2021-02-12 18:16:13 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197691221 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197719520 2021-02-12 18:22:35 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197719520 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197726646 Key figures by business and region, income statement - LVMH group
Figures up to 2019 are displayed on the LVMH website for the group revenue. Records on Companies House display brand specific data for Louis Vuitton. ]]> 2021-02-12 18:24:14 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197726646 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197742292 Louis Vuitton hold a global clothing and footwear market share of 0.8% as of 2019; the highest of the LVMH group. ]]> 2021-02-12 18:27:43 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197742292 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197752192 application-pdf
Financial data for the Louis Vuitton brand was available on Companies House records with turnover in 2019 equalling £483.4m.]]> 2021-02-12 18:30:03 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197752192 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197770770 The collection launched in 2012 with few items left available for purchase on resale platforms. ]]> 2021-02-12 18:34:22 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197770770 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197785872 Kering's luxury houses and core markets drive strong revenue growth in 2019 (fashionunited.uk)
Alexander McQueen became part of the Kering group in 2001 and since the Kering group have seen sustained growth with $15.9m revenue in 2019.]]> 2021-02-12 18:37:46 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197785872 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197805707 application-pdf
Alexander McQueen is part of the Kering group, therefore group figures are displayed on GlobalData but brand specific data was collected from Companies House records. ]]> 2021-02-12 18:42:28 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197805707 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197821596 application-pdf
Sales growth of +106% YoY on continued operations]]> 2021-02-12 18:46:10 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197821596 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197841441 Damien Hirst collaborates with Alexander McQueen - Telegraph
Launching November 2013, the collaboration is a pinnacle artist and fashion partnership to celebrate the anniversary of the brand's skull motif. ]]> 2021-02-12 18:50:41 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197841441 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197861612 Incorporating the iconic Burberry check and Vivienne Westwood punk heritage styling, this is one of the brand's most recognised collaborations within the luxury fashion sector. A unisex collection and sustainability message was expressed throughout e.g. "Save the rainforest" graphic print. ]]> 2021-02-12 18:55:17 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197861612 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197886938 2021-02-12 19:01:30 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1197886938 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1198331936 The survey had a sample size of 15 to understand the Vivienne Westwood customer. Participants were aged between 18 and 50, from a range of different working backgrounds. From this data, I was able to draw conclusions as to if I was successful in marketing my range to the correct audience. ]]> 2021-02-12 21:15:24 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1198331936 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1198571480 Part of my primary research would have been to visit the Bruce Nauman exhibition at the Tate Modern Gallery. However, due to unforeseen business closures, I was unable to visit the artist's exhibition which would have given a better insight and understanding into his work. ]]> 2021-02-12 23:45:50 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1198571480 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1198576353 Bruce Nauman's neon artwork will be the main attraction to my proposed range.]]> 2021-02-12 23:50:33 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1198576353 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1198576856 Referencing the need for a circular fashion economy]]> 2021-02-12 23:51:02 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1198576856 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1198582000 Week 1 was allocated to research for a concept idea. From the delivery of the brief I knew I wanted to choose an artist collaboration to both utilise my creative skills and build on my existing knowledge of fashion collaborations. I decided on the luxury fashion market as opposed to a high street, fast fashion retailer as I have vast experience within this sector and wished to learn new skills concerning luxury. I envisioned a collection described as quirky and "out-there" and Vivienne Westwood sprung to mind. From here I researched artists and found the match in Bruce Nauman. I met all my deadlines for the week and although I did not finalise any colours or prints for the range I had researched this on WGSN and created a document of colours to choose from at a later date. The only problem I came across was discussing our concepts with our tutor and she mentioned I may find the concept difficult to execute, especially as Vivienne Westwood is a private limited company. Despite this I believed in my concept collection and decided I would overcome any hurdles regarding this. ]]> 2021-02-12 23:56:09 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1198582000 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1198596288 I listed both week 2 and 3 together as the tasks within them did not fully follow my original plan due to the problems we faced carrying out a primary comp shop. I planned to carry out my SWOT and PEST in the week before the comp shop, however as the comp shop had to be conducted as secondary research I felt as if both parts of the INP interlinked and I was working on them together during both weeks. I allocated part of week 4 to continue with the comp shop to give myself enough time to understand each brand fully; how to set Vivienne Westwood apart from her competitors within my range. ]]> 2021-02-13 00:11:10 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1198596288 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1198606471 Within week 4 I had planned to continue comp shop write up and plan the sourcing strategy. However, I found I needed the whole week to continue with the comp shop which in retrospect was too long to allocate to the comp shop altogether. The sourcing research following the comp shop write up will need to reflect Vivienne Westwood's British heritage and high quality, luxury marketed goods. ]]> 2021-02-13 00:21:52 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1198606471 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1198610906 I started this week by deciding on the CAD designs for my range. I had already carried out key item research so chose designs based on those that performed well in previous seasons according to WGSN. I have loved using photoshop in previous projects, experimenting as I go and this was the perfect concept to be able to experiment with in terms of creativity, colour and print. I began hand drawing ideas regardless of colour which reflected key Vivienne Westwood styles and incorporated Bruce Nauman's art. Although I have thoroughly enjoyed starting to produce my range on Photoshop, I have found it difficult designing the motifs, incorporating visible sustainability messages and keeping within my set deadlines for the creation of the range. I have started researching possible pricing and composition for the garments but need to research further into the brand before finalising these.]]> 2021-02-13 00:26:38 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1198610906 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1198620096 Sourcing was due to be finished, however I will need to carry this over to the beginning of next week. Vivienne Westwood describes true English sourcing as a priority for the brand's heritage and later formed relationships with larger Italian factories, however the website does not list individual sourcing countries for each product alike competitor brands. This lack of transparency has forced me to conduct a larger amount of research into the brand's sourcing and delayed my existing time schedule. I therefore have focused on the display of my range into my INP presentation for this week. ]]> 2021-02-13 00:36:55 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1198620096 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1198627832 I had started my sourcing at the end of week 7, beginning with my critical path of the corset. This helped to understand the sourcing process within the UK and how this differs between Turkey and Italy. After completion of my sourcing infographic, I had planned the units of stock I would allocate to each store and had all the data needed for the merchandising spreadsheet. I enjoyed working some calculations out myself to understand where the excel spreadsheet data had come from. This will be beneficial in future job roles where technology is not always reliable. One issue I came across was incorrectly identifying the separate sheets within the excel spreadsheet and creating my own calculations, which I later found out was unnecessary. In future I will look through the contents of documents before beginning work on them. ]]> 2021-02-13 00:45:12 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1198627832 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1198638852 The final week before submission of my INP has been allocated to proof reading all of my documents and ensuring all data is reverenced from the padlet and bibliography. I have also needed time to check my merchandising spreadsheet so all the calculations work correctly across all tabs. I had not previously expected to need extra time for excel however I have ensured I work full days to achieve this and time for reviewing. I have loved creating the range the most of all the tasks within the INP and learning the basic skills needed to use Photoshop which I can build on in my own time. I have noticed in the future I need to improve on timekeeping and meeting set deadlines as this is a key requirement for buying and merchandising roles. I have least enjoyed the PEST research as I
found this one of the longest tasks to complete- making a point and searching for evidence to back it up which was very time consuming and delayed my predicted timeline for the project. I believe I can confidently incorporate all the skills I have learnt within the course at the FRA in a future career. If given the opportunity I think I would have really benefitted from a garment tech insight topic within the course as I believe it to be an important aspect of the job and is something I have the least knowledge on. ]]> 2021-02-13 00:58:08 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1198638852 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1200977614 Jersey/Knitted Flares have increased +117% YoY within the UK. I have a pair of graphic print flares in my collection, therefore these should be a best-seller for the brand if the popularity of the flare style trouser continues through 2021. ]]> 2021-02-14 12:25:41 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1200977614 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201127080 2021-02-14 14:02:33 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201127080 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201171693 2021-02-14 14:34:13 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201171693 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201240709 Within my documents on my laptop I have ensured I am prepared with a separate section for my INP images and files. ]]> 2021-02-14 15:16:02 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201240709 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201249506 2021-02-14 15:21:14 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201249506 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201251969 2021-02-14 15:22:44 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201251969 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201252890 2021-02-14 15:23:19 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201252890 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201581525 I have analysed the website in terms of layout and the font used to use within the presentation and link it to the brand as much as possible.]]> 2021-02-14 18:22:44 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201581525 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201856155 Below are images of all the WGSN research I carried out based on Buyer's Briefing for AW 21/22 and season analytics to use as evidence for choosing particular garment styles, prints and colours within my range. ]]> 2021-02-14 21:17:31 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201856155 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201858981 2021-02-14 21:19:54 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201858981 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201859238 2021-02-14 21:20:08 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201859238 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201860239 I ensured I referenced these when choosing where I was sourcing from and the fibre compositions of the garments. ]]> 2021-02-14 21:20:58 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201860239 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201861478 2021-02-14 21:21:58 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201861478 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201861828 2021-02-14 21:22:16 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201861828 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201862139 2021-02-14 21:22:31 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201862139 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201862502 I have incorporated the SWOT research within this brand research column as the SWOT is purely based on the Vivienne Westwood brand.]]> 2021-02-14 21:22:50 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201862502 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201862850 2021-02-14 21:23:09 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201862850 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201875867 I first listed general product types that had increased YoY and then focused more on the individual styles of each garment when choosing my CAD designs. ]]> 2021-02-14 21:33:55 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201875867 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201876174 2021-02-14 21:34:12 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201876174 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201876827 2021-02-14 21:34:37 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201876827 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201877311 I brainstormed ideas relating to Bruce Nauman's art and how to use that within the range and relate it with the key themes of the Vivienne Westwood brand. A key topic within the range is the use of opposites which Bruce Nauman constantly uses in his work. ]]> 2021-02-14 21:34:58 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201877311 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201877682 2021-02-14 21:35:17 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201877682 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201878156 2021-02-14 21:35:42 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201878156 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201878442 Research on WGSN to understand the key style trends for the AW 21/22 season my collaboration linked with.]]> 2021-02-14 21:35:55 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201878442 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201892669 I planned all the points I would make within my PEST and researched data to support each point. ]]> 2021-02-14 21:47:47 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201892669 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201893053 2021-02-14 21:48:09 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201893053 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201893383 2021-02-14 21:48:26 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201893383 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201894340 2021-02-14 21:49:20 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201894340 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201894834 I was able to create a customer profile for the brand based on the conclusions I drew from my primary survey. I researched the brand's target, however was unable to find much detail on this as Vivienne Westwood doesn't like to assign a specific age to her designs. She promotes inclusivity with her fashion. ]]> 2021-02-14 21:49:42 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201894834 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201895815 The landed cost price is worked out in the Merchandising excel spreadsheet, however I chose to also calculate this myself to understand how the final figure was achieved. ]]> 2021-02-14 21:50:32 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201895815 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201896086 I knew I wanted to sell 5x the product stocked in stores online as this will be available internationally. Although the buy units seem low, this reflects this exclusive range and the high price points associated with it that will not be suitable for many individuals. From the planned stock units I worked back to calculate the rate of sale for each product option. ]]> 2021-02-14 21:50:46 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201896086 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201896416 2021-02-14 21:51:03 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201896416 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201905316 2021-02-14 21:58:45 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201905316 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201905564 2021-02-14 21:58:59 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201905564 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201905919 I created a base layout of the ideas I wished to incorporate within the store and then used photoshop to create this.]]> 2021-02-14 21:59:19 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201905919 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201906200 2021-02-14 21:59:35 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201906200 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201906989 Milennials' shopping behaviour and how Vivienne Westwood can use this data to increase her customer base. ]]> 2021-02-14 22:00:16 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201906989 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201907336 2021-02-14 22:00:33 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201907336 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201907735 2021-02-14 22:00:54 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201907735 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201907972 2021-02-14 22:01:09 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201907972 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201932598 Although Bruce Nauman doesn't assign meanings to his artwork, opposites are a noticeable theme throughout so this has been relayed within designs on the range and the logo with Vivienne Westwood facing up and Bruce Nauman mirroring this facing down.]]> 2021-02-14 22:24:11 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201932598 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201940003 2021-02-14 22:31:28 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201940003 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201946646 2021-02-14 22:38:12 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201946646 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201956233 2021-02-14 22:45:37 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201956233 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201982569 2021-02-14 23:13:19 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1201982569 400934431 https://padlet.com/400934431/40q1eeqntna7ztad/wish/1203456453 2021-02-15 12:18:13 UTC https://padlet.com/400934431/40q1eeqntna7ztad/wish/1203456453