Research Portfolio: Ferne McCann by

Research Portfolio: Ferne McCann by https://padlet.com/201150461/40ovtgvm5bit Assessment 1 en-us 2019-02-11 12:13:13 UTC 2025-11-06 14:03:19 UTC hello@padlet.com Twitter 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/329815956 Pinned tweet is her fitness video, the first thing that viewers will see. Wanting to uphold an impression of a 'fit mum', appealing to an audience of mothers and the younger generation (motivation for what they wish themselves to be like). This has evolved from her TOWIE days, matured social media alongside her matured persona.
https://twitter.com/fernemccann?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor]]> 2019-02-11 12:16:43 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/329815956 Defending against plastic surgery rumors 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/329816919 Attempting to convey herself as 'natural' and that she hasn't had work done, if she had she would 'share' it with us- close relationship between star and fan. By portraying herself as an achievable desire more people will buy into the products she promotes through her social media, thus making herself more money.
https://www.celebsnow.co.uk/celebrity-news/ferne-mccann-plastic-surgery-778539]]> 2019-02-11 12:21:08 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/329816919 Night out with other reality stars 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/329820290 Defined as 'a single mum', and yet she still goes on nights out with friends. Multi-tasking, fun personality. 'There is nothing that she can't do', she manages to uphold the young and fun image whilst being a mother. Defined in this article as an 'outspoken brunette', even though she is currently blonde- a subtle reminder that it is fake. She hasn't fully evolved from her TOWIE days.
https://www.dailymail.co.uk/tvshowbiz/article-6688107/Ferne-McCann-enjoys-night-BFF-Danielle-Armstrong.html]]> 2019-02-11 12:35:07 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/329820290 Instagram 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/329822034 2.2m followers. Glamourous pictures, fitness, mother, party girl. Many are advertisements, which is how she now primarily makes money. Her persona as a profit driven business, off-screen promotion .
https://www.instagram.com/fernemccann/?hl=en]]> 2019-02-11 12:41:41 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/329822034 Drunk row at NTA's 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/329823175 Her behaviour at the NTA's didn't go unnoticed by the media, according to sources the police were involved for her actions regarding throwing her drink at Adam Collard. This is a 'falling down frame' of her celebrity image as she is likening herself to her ex. Again the article refers back to Arthur, showing that she cannot escape her past, and also how her actions flout the acceptable behaviour of a mother.
https://www.thesun.co.uk/tvandshowbiz/3533760/ferne-mccann-love-island-adam-collard-arrested-instagram/]]> 2019-02-11 12:45:12 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/329823175 Visiting Arthur in jail 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/329826078 The decisions she makes regarding her child are under public scrutiny. In this instance she doesn’t meet her persona's expectations, being associated with a criminal could be damaging for her image. This is now something she has stopped doing, instead allowing Arthur’s family to take Sunday to visit him, thus protecting her image.
https://www.thesun.co.uk/tvandshowbiz/5369514/ferne-mccann-arthur-collins-baby-belmarsh-prison-visits-acid-attack-court/]]> 2019-02-11 12:55:16 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/329826078 Acid attack victims view on Ferne 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/329828171 Attempting to clear her name, but the victims were against her decision to produce 'First Time Mum' dubbing her as profit driven. Therefore hard for people to 'relate' to her as a person if it is implied that she is only acting for economic benefits.
https://www.thesun.co.uk/news/5133572/ferne-mccann-arthur-collins-acid-attack-disrespecting-victims-itv/]]> 2019-02-11 13:01:24 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/329828171 Happy ever after? 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/329830555 Her relationships are the "staple of gossip columns", coherence between her private and public life must continue after being on reality tv.
https://www.thesun.co.uk/tvandshowbiz/3349020/ferne-mccann-admits-shes-already-planned-her-dream-beach-wedding-to-arthur-collins-as-they-prepare-to-move-in-together/]]> 2019-02-11 13:08:28 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/329830555 "Falling down frame" 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/329831014 Displays the negatives of living in the public eye. Low point in her career whereby she had to ensure her persona was not damaged by public perceptions. Shows how her persona was a controlled and considered projection.
https://www.thesun.co.uk/tvandshowbiz/3360033/towie-ferne-mccann-wanted-boyfriend-arthur-collins-police-nightclub-acid-attack/]]> 2019-02-11 13:09:42 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/329831014 Google images 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/330359602 The images that come up when searching 'Ferne McCann' clearly reflect the mediated identity she is - mother, glamorous, fitness, heterosexual, 'improving'.
https://www.google.com/search?q=ferne+mccann&client=firefox-b&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiA3Jmq2oHhAhX7DWMBHemGDWEQ_AUIDigB&biw=1366&bih=654]]> 2019-02-12 14:57:01 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/330359602 'First Time Mum' 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/330362297 Motherhood has become a business for her, she utilises this platform to advance her celebrity status. This has become a consistant image, the way she presents herself now in interviews etc is that her primary role is being a mother.
https://www.itv.com/hub/ferne-mccann-first-time-mum/2a5349a0005

]]> 2019-02-12 15:01:15 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/330362297 I'm a celebrity 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/330366479 Gives her career the break it needs, uses the jungle enironment to prove her worth as a celebrity. She is in there with more proclaimed celebrities, and yet still manages to come third. The winner Vicky Pattison is also a reality tv star- in our developing media world, stars that allow us to see their lives are becoming increasingly popular. Many celebrities use this show when their career is dwindling, but for Ferne it projected her into new career oppertunities.
https://www.youtube.com/watch?v=RvYzQ7Wezg4]]> 2019-02-12 15:07:38 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/330366479 Au Neutral 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/330369567 Stripped back of her usual makeup and fashion trends, she comes across as completely natural and a relateable/achieveable ideal for young women. However she has the money to afford the best products and even to have work done- something that her fans cannot. In this programme she appears more 'ordinary', closing the gap between her celebrity image and a regular person.
https://www.bing.com/images/search?q=ferne+mcann+im+a+celebrity&FORM=HDRSC2]]> 2019-02-12 15:11:55 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/330369567 Bikini Bodies 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/330371068 Ferne and her jungle friend Vicky are the eye candy of the jungle in the 2015 series. The social pressures to look acceptable in bikini are acknowledge by both of them as they appear to have prepared for these shots. Ferne knows the demanding expectations of her appearance, and conforms to these.
https://www.bing.com/images/search?
https://www.bing.com/images/search?q=ferne+mcann+im+a+celebrity&FORM=HDRSC2]]> 2019-02-12 15:14:20 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/330371068 Transformation 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/330373256 Her transformation after giving birth to Sunday did not go unnoticed by the press. Links back to “something besides motherhood” and the pressure for celebrity mothers to snap back into shape. Ferne is successful at meeting this expectation but recreates herself as an unattainable ideal for her fans, she is a “celebrity” and achieves the unachievable. Not everyone can afford products that she uses to attain such an image, and yet the awe she recieves opens up a new business venture for her. ]]> 2019-02-12 15:17:35 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/330373256 Weight Loss 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/330375095 Post baby weight loss draws a lot of attention from fans and the press. Again Ferne is shown as a key influencer in motivating women to strive for unattainable ideals.

https://www.ok.co.uk/lifestyle/1308456/ferne-mccann-weight-loss-baby-daughter-sundayhttps://www.ok.co.uk/lifestyle/1308456/ferne-mccann-weight-loss-baby-daughter-sunday]]> 2019-02-12 15:20:18 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/330375095 Fitness DVD 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/330381642 "Get strong, get toned, feel confident" she has now moulded fitness into her persona. She has become a relatable role model for those seeking to get fit, implying that if she can achieve it, then anyone can. This is part of her developing celebrity identity- she wants to be seen in a new light. This also follows the trend of other TOWIE stars such as Lucy Mecklenburgh and Sam Faiers who have each branched out into the fitness industry.
https://twitter.com/fernemccann?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor]]> 2019-02-12 15:31:02 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/330381642 Magic Mike Red Carpet Interview 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/330761216 her opinion on male strippers and other questions that you would no longer expect in an interview with her. Conveys how public desire and expectations for certain content have changed as her identity shifted She has successfully evolved in the public eye.
https://www.youtube.com/watch?v=d4jUWBal7PMAsked]]> 2019-02-13 12:22:56 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/330761216 First pregnant interview 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/330763357 "Risen after falling" Conscious decisions about what she does/doesn't talk about. Separating her public/private persona so that only a positive image is exposed, questionable as to whether we really know the real her.
https://www.youtube.com/watch?v=UO4ooSIA1JE]]> 2019-02-13 12:31:35 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/330763357 Meeting Sunday 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/330765257 This interview foregrounds Ferne's changing persona, she is now identifiable as a 'mother' which completely alters her image. From now on everything that she does will be judged against her role as a mother. Post feminism, she now prioritises Sunday before anything else.
https://www.youtube.com/watch?v=T8u3rq4JuUo]]> 2019-02-13 12:38:29 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/330765257 First Time Mum 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/331715939 Series three doesn't even mention Sunday's dad which demonstrates Ferne's desire to move on. She glosses over her past and makes a triumph out of a bad situation, she is now seen as a strong, single mother and a role model to many. She conveys herself as deserving of her lifestyle, emphasising throughout the show just how hard she works.
https://www.itv.com/hub/ferne-mccann-first-time-mum/2a5349]]> 2019-02-15 13:35:08 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/331715939 First Time Mum 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/331717669 Another example of her flouting expectations of a other, is publicly discussing her sex life appropriate? This is important in showing how her life is her career and she is aware of what she need to reveal in order to generate a larger following.
https://www.dailymail.co.uk/tvshowbiz/article-6701841/Ferne-McCann-Time-Mum-Star-reveals-sex-TWO-YEARS.html]]> 2019-02-15 13:39:52 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/331717669 Fans opinion on the show 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/331719597 In an episode of First Time Mum she doesn't meet her personas expectations as a mother, which led to fans branding her "embarassing". This shows the difference between her constructed image and her "real" star image, when she flouts expectations she is perhaps revealing her true self.
https://www.dailymail.co.uk/tvshowbiz/article-6705401/Ferne-McCann-fans-MORTIFIED-flirtation-Charlie-Brake.html]]> 2019-02-15 13:44:31 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/331719597 'Doomed from the start' 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/331720660 Despite these implicit messages, in a last series of First Time Mum, much of the dialogue was fixated around her wanting to date. This included an uncomfortable scene in which Ferne is flirting with Love Island's Charlie. She is attempting to appeal to both single mothers and the media, the media feed off relationship issues and so these actions will gain her public attention. Unclear as to what can be regarded as the 'real' her, she is trying too hard to appeal to all audiences.
https://www.mirror.co.uk/tv/tv-news/secret-sign-ferne-mccann-love-13997641]]> 2019-02-15 13:46:45 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/331720660 Making the right decision? 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/331721811 First Time Mum as a "Lovely legacy" for her and Sunday to have when she grows up. Having been on a reality TV programme she has had to portray herself as an open and honest person, this is now a public expectation of her identity. In this interview she states "I am unapologetic, honest, keeping it real'" confirming our expectations of her a reality star. Links to This Morning, in that Ferne is attracting a specific audience in this interview- mothers who will be able to watch day time television.
https://www.youtube.com/watch?v=DDO0TSMdEeE ]]> 2019-02-15 13:49:45 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/331721811 'Tough' side of single parenting 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/331724675 This interview gives more of a feel of the 'real her', talking about her struggles she becomes relatable to fans and therefore understandable as an identity.
https://closeronline.co.uk/celebrity/news/ferne-mccann-single-parent-sunday/ ]]> 2019-02-15 13:57:03 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/331724675 Lorraine Interview 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/331725726 Her interview content has altered as she has become a mum, she is aware of what she should/ shouldn't talk about now. Public and private are entwined but her image is more constructed than before, as she has a new responsibility ot uphold
https://www.youtube.com/watch?v=-Vlt1AdWvO0. ]]> 2019-02-15 13:59:36 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/331725726 Fall out with Sam Faiers 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/331727692 There was a great mystery as to why they fell out, having been such good friends prior to this. Ferne refused to say exactly what the reason was, and diverted media atttion away from this negative drama. She wants to uphold a popular image, whereby she likeable and so more fans will want to follow her.
https://www.dailymail.co.uk/tvshowbiz/article-5440981/Sam-Faiers-refuses-talk-Ferne-McCann-interview.html]]> 2019-02-15 14:03:56 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/331727692 Fall Out 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/331728918 Eventually they stated that having not seen eye to eye on a number of things they simply 'grew apart'. Here they are both protecting their image, conscious to uphold their likeability by not furthering the drama.
https://www.ok.co.uk/celebrity-feature/1254912/sam-faiers-ferne-mccann-fall-out-feud-mummy-diaries-first-time-mum-not-friends-why-billie-bridesmaid]]> 2019-02-15 14:06:44 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/331728918 Ferne 'never understood' why Sam was unhappy 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/331730621 In all of her famous feuds Ferne claims innocence. She never “understands” why the other person is angry. This is a conscious decision to uphold a positive and near perfect image, she doesn’t want to give anyone the opportunity to speak negatively about her as it could prove damaging for her career.
https://www.digitalspy.com/tv/reality-tv/a856156/ferne-mccann-sam-faiers-feud-first-time-mum-mummy-diaries/]]> 2019-02-15 14:10:02 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/331730621 Reconciled in Ibiza 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/331734600 "Friendship and laughter beats all" posted on Ferne's, Sam's and Billie's instagrams. Their saved friendship gained public attention, portraying how entwined their private and public personas are, they needed to reveal this information as they knew it would be of public interest. Ferne provides fans with regular updates about selected aspects of her life.
https://www.instagram.com/fernemccann/]]> 2019-02-15 14:18:46 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/331734600 Review of First Time Mum 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/334075487 Critical review of Ferne's show that highlights stereotypical views of reality stars as dumb, with phrases like "another example of uneducating Essex". She lives up to audience expectations in this primary media construct, playing on dumbness as it creates a reaction.
https://www.express.co.uk/showbiz/tv-radio/893559/Ferne-McCann-First-Time-Mum-review-ITV-Be-TV-review-The-Only-Way-Is-Essex]]> 2019-02-22 10:53:21 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/334075487 Celebs go dating 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/334080232 De masculated someone by expecting them to pick up a £170 bill- her days on TOWIE embraced this lavish lifestyle but not everyone can afford to do that. Highlights the gap between herself as a celebrity and the 'real world', she is disconnected from her dates as they do not live in the same bubble.
https://www.bing.com/videos/search?q=ferne+mccann+celebs+go+dating&qpvt=ferne+mccann+celebs+go+dating&view=detail&mid=6A941D12E8DDA6D140CE6A941D12E8DDA6D140CE&&FORM=VRDGAR]]> 2019-02-22 11:18:21 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/334080232 Interview on This Morning for Celebs go dating 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/334082581 Much of her media attention is fixated around relationships, so this is the ideal show for her to feature on- she knows it will gain her publicity as this is what fans are interested in. Promoting the show but also herself in this interview, Relatability when talking about the struggle of dating becomes understandable rather than paradoxical.
https://www.youtube.com/watch?v=Gskmtsa6Pp8]]> 2019-02-22 11:28:44 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/334082581 Poundland Range 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/334083822 Affordable range in Poundland- beauty products, Ferne makes her celebrity image accessible to all. Those who can afford the more expensive products that she promotes, and those who will indulge in her Poundland range. Links to the concept explored by Milly Williamson- “All celebrities have a value in common, to sell products, media and otherwise”.
https://www.poundland.co.uk/brands/ferne-mccann/]]> 2019-02-22 11:35:17 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/334083822 Glamorous even though she is in the bath. 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/334084953 Her marketing strategy for these products aligns with all of her other businesses. There is a great emphasis on glamour and beauty, hence her decision to wear a full face of makeup even though she is sat in the bath. DIstances herself from reality- she always looks glamorous.
https://www.instagram.com/fernemccann/]]> 2019-02-22 11:41:22 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/334084953 Wikipedia Profile 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/334085205 First came into the public eye in 2013 when she joined the cast of TOWIE at the age of 23. Significant because we are spectators of her growing maturity.

https://en.wikipedia.org/wiki/Ferne_McCann]]> 2019-02-22 11:42:51 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/334085205 FERNE MCCANN 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/334085480 2019-02-22 11:44:35 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/334085480 Bikini/Workout vid on this morning 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/334598507 Holly and Phil watch Ferne demonstrate some of her fitness DVD exercises. Uses the media platforms she is given to promote herself as a brand. Demonstrating how her public appearances are business orientated.
https://www.ok.co.uk/celebrity-news/1542388/ferne-mccann-bikini-body-weight-loss-diet-fitness-dvd-latest-pictures-baby-daughter]]> 2019-02-24 17:54:50 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/334598507 Sunday will see her father in prison 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/334599037 Has to justify this choice to the public, demonstrating how her past and present personae are intertwined, although it is almost two years later, the incident is the top results when searching on the internet. This depicts negative news to be of greater public interest than positve news, can be suggested that Ferne's increased following stems from her ability to "rise when fallen".]]> 2019-02-24 17:58:39 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/334599037 First Time Mum series one 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/334599687 Decision to not include Arthur in the series is important as it shows how her persona is still not completely relatable, the documentary is an insight into her personal life, and yet this has been carefully selected. The positive aspects of her persona are the main focus.
https://www.mirror.co.uk/3am/celebrity-news/ferne-mccann-to-visit-ex-12095801]]> 2019-02-24 18:02:55 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/334599687 First Time Mum- three series 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/334599969 Primary media construct, enabled her to rebuild her celebrity status and claim innocence from the actions of her ex. Gave us an impression of the real her, very emotive and personal. Fan base grew as she became an aspiration to other single mothers.]]> 2019-02-24 18:04:54 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/334599969 New nose 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/334600964 Ferne ‘emotionally reveals her new nose’ on This Morning. Another change to her exterior, contrasts the image she is still defending. In a recent instagram post she promoted body confidence with no makeup, however many hit back stating how they would also look good without makeup if they hd the same work done to their faces. Ferne promotes a natural image that isn't real.
https://www.youtube.com/watch?v=-sb_EZM22Hg]]> 2019-02-24 18:12:40 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/334600964 Towie 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/334601501 Misbehaviour in Vegas. Convincing Charlie that she is innocent. Common theme whenever she is confronted about things she has done/said, she claims her innocence as an attmept to uphold her constructed image. Doesn't want the cast members and her fans to think little of her, but these actions could simply be a projection of the 'real' her.
https://www.youtube.com/watch?v=WF96o5rWsps]]> 2019-02-24 18:16:55 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/334601501 Towie 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/334602024 May have just been set up for entertainment purposes, suggesting that these celebrities aren't completely 'real'. However she took on TOWIE's most dominant female during which Ferne stood her ground. This trait of her personality has been carried forward into her actions today, she depicts herself as more than capable of looking after both herself and Sunday. An inspirational figure for independent women.
https://www.youtube.com/watch?v=DtPOAjtJKII]]> 2019-02-24 18:21:40 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/334602024 Towie 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/334602712 Ferne is well known on TOWIE for her agumenttive personality, one of the people she regularly locked heads with was her at the time boyfriend's sister. Ferne didn't get on with Charlie's family, and she added drama to the show by being particularlymouthy. Questionable whether this was an accurate portrayal of her star image or whether she was placed in these situations for entertainment purposes. Conveys how reality shows still aren't completely 'real', but instead constructed perceptions.
https://www.youtube.com/watch?v=MMNxTEn_ImU]]> 2019-02-24 18:25:43 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/334602712 Summary 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/334980273 "Her biggest challenge yet, motherhood"- Her role as a mother is conveyed here as an achievement even though it is a role many women take on. Even something natural has been glorified to make her 'stand out' as an aspirational figure. Draws a larger audience- people want to know just HOW she does it.
https://www.google.com/search?rlz=1C1GCEA_enGB816GB816&q=Ferne+McCann:+First+Time+Mum&stick=H4sIAAAAAAAAAONgecSYwS3w8sc9Yan4SWtOXmOM5OIKzsgvd80rySypFNLjYoOyVLgEpXj10_UNDTOSs0xNyooqNBik-LlQhZSkjfh3XZp2jo1TcL0tj4GUmrdD074Vh9hYOBgFGHgWscq4pRblpSr4Jjsn5uVZKbhlFhWXKIRk5gKFSnMBy__UE4wAAAA&sa=X&ved=2ahUKEwiEvoSxs9fgAhUiSxUIHf69ANQQ6RMwGnoECAUQBA&biw=1920&bih=925]]> 2019-02-25 17:25:00 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/334980273 Souki Belair 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/334984129 Fashion brand owned and ran with her sister and their friend. Promoted via her instagram posts in which she models the outfits. Secondary media constructs are the basis for her businesses.
https://soukibelair.com/pages/about]]> 2019-02-25 17:30:59 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/334984129 Herbal Life 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/334985707 Ambassador for the brand alongside former TOWIE friend Danielle Armstrong. She promotes “Ferne’s plan” to her followers, with an emphasis on just how easy it is to look the way she does now. Attempting to be an aspirational figure for her followers in the hope that she can sell this product. This is now one of the main attributes of her star image, the image of being a young fit mother is important to her persona.
https://herbalplan.com/collections/fernes-plan?gclid=Cj0KCQiAwc7jBRD8ARIsAKSUBHI1ofsOJ2xRP0mHDiYN4lKO8K0Z-PUg9nR0md7EclgOT73w3wtL46MaAhNFEALw_wcB#]]> 2019-02-25 17:34:08 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/334985707 Depop 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/334993045 Selling her unwanted clothes on Depop- a way for her to personally connect with her fans- they can own her clothes. Confidence in herself as a fashion icon, people will want to buy her things. Fashion as a means of sexualisation, image as an important business.
https://www.depop.com/fernemccann/]]> 2019-02-25 17:47:32 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/334993045 Announcing Sunday's birth 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/334999102 Explicitly announces the birth of her daughter Sunday via her instagram- highlighting that social media provides the main platform from which she can maintain in a relationship with fans. Her image and personality is constructed from behind a screen.
https://www.instagram.com/fernemccann/]]> 2019-02-25 17:57:33 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/334999102 Name reveal 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/335001657 Purposeful few days wait which is successful in generating public attention. Unique name choice also makes Ferne more identifiable as her own individual brand.
https://padlet-uploads.storage.googleapis.com/353043738/0c8201b36a5776b7a1cde0fdf350f25f/Name.png ]]> 2019-02-25 18:01:38 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/335001657 Feud with Danni 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/335412347 Her famous arguments on TOWIE are with people she will now quite happily associate with, this one with Dannielle Armstrong has long been forgotten, they are now best friends. These sort of dramas solidify Ferne's 'down to earth' image, as an audience we can relate to similar situations in our own lives.
https://www.youtube.com/watch?v=247l1i0tYts&t=73s]]> 2019-02-26 15:29:24 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/335412347 Feud with men too 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/335416769 Her various feuds with male members of TOWIE amplifies her role as a dominant female- this is an element of her persona that she continues in her career now as a single, sucessful mother and her motto of not needing a man.
https://www.youtube.com/watch?v=vYsq2_KyG1Q]]> 2019-02-26 15:36:08 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/335416769 Did she offer sex to Elliott? 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/335419589 She speaks very freely about her sex life, even now on 'First time Mum' she goes on about how she hasn't had sex in two years etc. Brings negative connotations to her persona, although there is an expectation for her to share, some fans would say that certain topics are not acceptable for a mother.
https://www.youtube.com/watch?v=nK72yJ79L3s]]> 2019-02-26 15:40:38 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/335419589 Twitter breakup 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/335424357 Ferne chose to stay on TOWIE which led to her boyfriend of six years finishing her via twitter. Conveys how it is the role of reality celebrities to 'over share'. Even something as personal as a breakup is carried out via social media platforms. Ferne has an expectation from the media and fans to allow people to view her life.
https://www.dailymail.co.uk/tvshowbiz/article-2997393/Newly-single-Ferne-McCann-puts-brave-face-films-TOWIE-best-pal-Billie-Faiers-following-split-Charlie-Sims.html]]> 2019-02-26 15:47:51 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/335424357 On- Off relationship 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/335427729 Her rocky relationships with men stem from TOWIE days, when her feuds with Charlie and his family were a common occurence. She has transformed this into a positive witihin her persona, implicitly branding herself as an independent woman who doesn't need a man.
https://closeronline.co.uk/celebrity/news/towie-s-charlie-sims-ferne-mccann-make-amends-marbella/]]> 2019-02-26 15:52:58 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/335427729 Brown to Blonde 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/337278069 Adapts her exterior image further by dyeing her hair blonde, correlates with the stereotype of 'dumb Essex girl' that critics brand her. Connotations of blonde's having more fun- she doesn't want to be viewed as a boring mother.
https://padlet-uploads.storage.googleapis.com/353043738/d1b8c1bec8fed8ebdf46838db28c55c2/118078.jpg]]> 2019-03-03 21:22:10 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/337278069 Celebrity and the 'Twitterverse' 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/338322558 Ferne’s Twitter highlights the need for “object-product” status, she promotes her TV show and various businesses (such as her fitness DVD) through this platform. It deviates her from an unattainable image to ahcievable, thus promoting her products as accessible to all.

Thomas, S. (2014) "Celebrity and the ‘Twitterverse’: history, authenticity and the multiplicity of stardom Situating the ‘newness’ of Twitter", Celebrity Studies, 5:3, pp. 242-255. doi: 10.1080/19392397.2013.845962

]]> 2019-03-06 11:32:07 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/338322558 Star image, celebrity reality TV and the fame cycle 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/338336884 After using TOWIE to “develop her own star image”, she then went on I’m a Celeb to reinvent herself in an attempt to “extend her period of fame” before she became a “post celebrity”. Suggests a turning point in her career, when she leaves the jungle she quits TOWIE in the hope of pursuing new roles. This could have been a potential breaking point, but instead she managed to diversify her star image in roles that followed after.

Deller, R. (2016) ‘Star image, celebrity reality television and the fame cycle’, Celebrity Studies, 7 (3), pp. 373-389. Available at: https://doi.org/10.1080/19392397.2015.1133313 (Accessed: 8 March 2019).

]]> 2019-03-06 12:33:24 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/338336884 "Star Identities" 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/339059314 Media are "continually promising to capture the real person" in an attempt to reduce the gap between the star and fans- but if Ferne restricts her image then how do we know what the 'real' her is?

Shingler, M. (2012) ‘Star studies: a critical guide’. London: Palgrave Macmillan on behalf of the British Institute. pp. 121-148.

]]> 2019-03-07 19:40:33 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/339059314 Academic 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/339576035 Ferne's persona links to the idea presented by Christine Geraghty that women are in the headlines for their private matters and domestic life, which is exactly how Ferne's career has grown.

Geraghty, C. (2007). “Re-examining stardom: Questions of texts, bodies and performance.” Stardom and celebrity: A reader (pp. 98-110). Los Angeles: Sage

]]> 2019-03-09 16:37:10 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/339576035 "Something else besides a mother?" https://padlet.com/201150461/40ovtgvm5bit/wish/339693689 This links directly to Ferne's new found status as a celebrity mum, within this article it states that there has been an increased popularization of magazine interest in celebrity motherhood. There is also a great emphasis in being a 'yummy mummy' an idea that correlates with Ferne's recent body transformation. The increasing pressure to lose baby weight quickly is shown in her association with 'herbal life'.

Jermyn, D. (2008) ‘Still something besides a mother? Negotiating celebrity motherhood in Sarah Jessica Parker’s star story’, Social Semiotics: The star and celebrity confessional, 18 (2), pp. 163-176. Available at: https://www.tandfonline.com/doi/full/10.1080/10350330802002218 (Accessed: 17 March 2019).

]]> 2019-03-10 16:08:42 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/339693689 "Puppets of necessity" 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/339702914 This reading refers to celebrities relationship's with reality TV, how they blur the boundaries between real life and entertainment. Ferne rejects the notion of the Celetoid by proving that she is more than a ‘one hit wonder’ as she quits TOWIE to begin new career prospects.

Thompson, A. et al. (2014) ‘Puppets of necessity? Celebritisation in structured reality television’, Journal of Marketing Management, 31 (5-6), pp. 478-501. Available at: https://www.tandfonline.com/doi/full/10.1080/0267257X.2014.988282 (Accessed: 2 March 2019).

]]> 2019-03-10 17:07:49 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/339702914 Bebe Belair 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/339877473 Her brand is now about to extend to childrens clothes too. Conveying how she is expanding her business out of being a mother. Sunday has now become entwined with her celebrity persona and another brand of her business.
https://www.instagram.com/fernemccann/]]> 2019-03-11 10:57:24 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/339877473 This Morning- I'm a Celebrity 2018 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/340345188 Ferne and Vicky are invited to give their opinion on the latest series of 'I'm a Celebrity'. Despite being on the show in 2015, Ferne is still using it to further her career. Conveying how she has managed to overcome the stereotypical 'celetoid' role of reality stars. It shows her reliance on the reality tv stunts to fuel her career.
https://www.youtube.com/watch?v=G_jHClKzGJU]]> 2019-03-12 11:33:13 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/340345188 Presenting Role 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/340347232 Following her time on I'm a celebrity Ferne is appointed as a presenter for This Morning. More serious role than she has had before, which means that fans should take her more seriously. Here she extends the publics' expectation of her as she no longer needs TOWIE.
https://www.thesun.co.uk/video/tv/ferne-mccann-returns-to-this-morning-for-presenting-job-on-cilla-the-musical/]]> 2019-03-12 11:38:38 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/340347232 New nose short documentary 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/340348158 Public and private life is entwined, they actually film the procedure. By ensuring that the public are involved in this decision, Ferne lessens the likelihood of negative comments that could potentially follow by suddenly revealing it (E.g. What have you done?!). She allows fans to feel like they are in close proximity with her and on equal par with 'friends', by taking this journey with her. Shown on This Morning- large audience platform.
https://www.youtube.com/watch?v=Pfbl-z97zfY]]> 2019-03-12 11:41:34 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/340348158 West End debit 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/340356266 Adds another branch to her persona, wanting to give the impression that she is capable of anything, and therefore expand her career opportunities. 'Something she has always dreamed off'. She justifies that she is deserving of this fame as she studied musical theatre at A level. Moves up the hierarchy of celebrity status, previously she would have gone to watch a 'higher' star in a production, and now that is her.
https://www.dailymail.co.uk/tvshowbiz/article-3528938/TOWIE-s-Ferne-McCann-makes-musical-theatre-debut-Gatsby-musical.html]]> 2019-03-12 12:03:11 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/340356266 Interview following first show 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/340357011 She publicly proclaims herself as worthy of her fame on This Morning and uses the interview to promote herself. Implying that it is because she studied Performing Arts that she landed this role, rather than it simply being because she is famous. Wanting to gain the respect from fans that she is talented. Further develops her persona as an aspirational figure.]]> 2019-03-12 12:05:17 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/340357011 Wants to crack Hollywood 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/340357620 A common aspiration among celebrities, the belief that if they crack Hollywood, then they are more worthy of their status. This interview conveys Ferne's aspiration of becoming part of the elite group that are successful in doing this. Her public persona becomes more focussed on her as an individual with her own talents, rather than as part of TOWIE/reality TV.
https://www.youtube.com/watch?v=C9gISAc7iwc]]> 2019-03-12 12:06:57 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/340357620 Hollywood film 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/340360201 Adding another branch to her persona, Ferne as an actress. The presenters of This Morning take this seriously, persuading the audience to do the same. However in this interview she reaffirms her party-girl persona hasn't been abandoned, by doing the interview straight from a night out. This demonstrates how her image is evolving from simply being a reality star, to a blended fabrication of multiple attributes.
https://www.youtube.com/watch?v=0Kct1okOtO0

]]> 2019-03-12 12:13:22 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/340360201 This Morning 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/340627379 A lot of interviews collected on this padlet are from her appearances on This Morning. Ferne has featured both as a celebrity guest and as a presenter. She is a well known figure and after appearing on I'm a Celeb whereby people invested in her, This Morning producers will be aware that she will generate public attention. Her role on this morning is even more appropriate when she becomes a single mother, as a large majority of viewers will be single mothers themselves and therefore able to watch daytime TV. Her persona appeals to This Morning's audience. Her career in lifestyle media is amplified in this new job role. ]]> 2019-03-12 20:38:47 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/340627379 Backlash 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/340864041 A lot of the comment sections on Ferne's interviews have been disabled. But in the few that I did see, alongside her Instagram comments, the negative comments stemmed mainly from men. This highlights how Ferne's image is gender specific. Her status as a mother, fitness queen and beauty advertiser has narrowed her appeal to mainly girls and women. ]]> 2019-03-13 13:40:49 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/340864041 Mother 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/340873644 Comment section- other mothers relating to 'that bond'. She talks a lot about the two of them being in it together, emphacising that the father is completely unassociated with her now, so only allowing positivity. She entwines being a mother and also looking good in a bikini, thus promoting her herbal life brand whilst also appealing to her gendered audience.
https://www.instagram.com/fernemccann/?hl=en]]> 2019-03-13 13:57:07 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/340873644 Advertising 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/340997721 "When I used to be a hairdresser" normalising herself to become more relatable to fans and therefore subtly persuading them to buy the hair product she is advertising. By making herself 'one of us', we believe that if it makes her look that good, then it will work for us too. Again this is a gender specific post, suggesting that Ferne is aware of her acquired audience.
https://www.instagram.com/fernemccann/?hl=en]]> 2019-03-13 17:27:58 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/340997721 International Women's Day 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/341007432 Appealing to her fan base, Ferne choses to to post a picture of both her and Sunday for International Women's day, highlighting independence and no need for a man. She is a dominant figure on Instagram and this is shown in this inspiring post. Again she is sporting just a bikini, thus promoting another element of her brand identity.
https://www.instagram.com/fernemccann/?hl=en]]> 2019-03-13 17:43:58 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/341007432 Lifestyle Media 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/341060062 When summarising the type of media platform that Ferne uses, it is evident from this padlet that she is successful as a celebrity within lifestyle media. Coverage of her is heavily focussed on her life and image, which alongside; her appearances on day time television, fan base, and her beauty/fashion ranges amplify her presence as a popular celebrity in lifestyle media. ]]> 2019-03-13 19:28:38 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/341060062 Italy Road trip- This Morning 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/341427029 Road trip with Vicky along the Italian coastline, documented for This Morning. They have both become the recognised celebrities for ITV. Cementing what she is well known for as this is another reality programme. The fact they are both doing another reality show doesn't surprise fans. 'Road trip of a lifetime', highlights their fortunate position and separates them from 'us'.
https://www.itv.com/thismorning/showbiz/ferne-mccann-vicky-pattison-road-trip-of-a-lifetime]]> 2019-03-14 16:43:55 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/341427029 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/341431238 https://www.youtube.com/watch?v=SWtscuQ6pFA]]> 2019-03-14 16:51:10 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/341431238 Gushing about motherhood 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/341432469 Openly talks about how she has evolved since becoming a mother, making us aware that she is conscious of a new persona. Protective mother highlighted, she doesn't want Sunday to see her TOWIE clips.
https://www.youtube.com/watch?v=9tXDygayyko]]> 2019-03-14 16:53:18 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/341432469 201150461 https://padlet.com/201150461/40ovtgvm5bit/wish/343392281 2019-03-20 15:34:40 UTC https://padlet.com/201150461/40ovtgvm5bit/wish/343392281