Week 2 by https://padlet.com/gracepermata/40obwmgamzs33jnc Marketing MKW1120 en-us 2023-03-06 08:02:17 UTC 2023-07-30 12:51:22 UTC hello@padlet.com 3 https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508054451 2023-03-08 05:06:12 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508054451 1/2- havent really study marketing before but know a little info (evelyn) https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508055190 2023-03-08 05:07:00 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508055190 John Zhang 3 I have read through the slides and material provided on Moodle, hope to learn more from today's tutorial. I have learn there are different value provided from product such as experiential, symbolic, functional, and cost. also studied about CSV vs CSR https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508055600 2023-03-08 05:07:26 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508055600 1.. annie https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508056685 like hard promoting to your customers, try to catch their eyes]]> 2023-03-08 05:08:27 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508056685 nikki - 3 - marketing is meant to give consumers a solution to a problem of theirs https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508056718 2023-03-08 05:08:28 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508056718 Chearin https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508056975 3, the concept of marketing i understand so far is what promote a brand ]]> 2023-03-08 05:08:42 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508056975 Tamil https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508057049 3. Based on the notes and lectures I understand that the marketing concept is about building a profitable relationship with consumers that satisfies their needs. But I would like to still learn more.]]> 2023-03-08 05:08:47 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508057049 Robin https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508057096 3. After reading the material from moodle, I wish to learn more detail about marketing during the tutorial sessions ]]> 2023-03-08 05:08:49 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508057096 Zoe https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508057136 3 (?)
After reading the lecture about core concept of marketing, the customer, seller, what service, what the product is about, I am not confident to say expert, just I appreciate the brands on designing their product. ]]> 2023-03-08 05:08:52 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508057136 xiaoxi https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508057237 3 marketing is not only sales and ads, it is more concerned with satisfying the needs of customers.]]> 2023-03-08 05:08:57 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508057237 https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508057789 3: marketing derives from consumer needs + wants + demands
-Makare]]> 2023-03-08 05:09:29 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508057789 https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508057793 Zhi Yoong
3 having basic understanding like companies are trying to hold customers for a long time purchase

]]> 2023-03-08 05:09:29 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508057793 Chern ee https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508058274 3
marketing is a set of activity to promote products to customers and to form loyal relationship

]]> 2023-03-08 05:09:58 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508058274 3/5 https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508058536 i know that marketing is meeting the needs and wants of the customer through the design, production, and distribution of products and services. Also it creates Value to the product. Overall marketing concept emphasizes the importance of market research, customer satisfaction, and building long-term customer relationships.  (hsiang)]]> 2023-03-08 05:10:16 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508058536 2.5 ( Kaige) learn the concept from the lectures ,about the basic. but not 100% understand the concept, hope learn more https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508058826 2023-03-08 05:10:35 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508058826 Edna: 3 - had a general overview of the core concepts of marketing such as the philosophies, marketing mix, marketing process, and the concept of creating and delivering customer value and building lifetime relationships with them. I had a basic understanding how sellers and buyers work together in the business field, but looking forward to know more about the details/knowledge and practical sense of the concepts. https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508059109 2023-03-08 05:10:50 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508059109 https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508060406 3/4: product placement in movies and shows we watch
-Makare]]> 2023-03-08 05:11:34 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508060406 Robin https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508061048 3. Example: asking for feedback from customer who had make a purchase of product. The purpose is to further understand the customer in order to improve brand image and performance ]]> 2023-03-08 05:12:15 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508061048 xiaoxi 3 https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508061051 The organization designs their products to fulfill needs of customers. In addition, they also anticipate the target customers therefore they can place the advertisements accurately.]]> 2023-03-08 05:12:16 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508061051 chern ee https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508061155 3
advertisement pop up on social media according to the related products that you previously viewed

]]> 2023-03-08 05:12:22 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508061155 https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508061357 Zhi Yoong
4 The companies are doing great deal of promotion on certain days like black friday and 1212]]> 2023-03-08 05:12:34 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508061357 chearin https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508061397 3, ads on social media, sponsoring influencers]]> 2023-03-08 05:12:37 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508061397 xuan yin (celine) https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508061421 4/5 : providing consumers with satisfying goods and services]]> 2023-03-08 05:12:38 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508061421 3/5 https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508061468 shopping: when we shop we see advertisement in-store displays, and product packaging. (hsiang)]]> 2023-03-08 05:12:41 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508061468 nikki - marketing influences almost all of our decisions, because we see advertisements/ promotions/ product placements all around us. it's impossible not to see it https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508062108 2023-03-08 05:13:26 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508062108 Tamil https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508062177 4. marketing their products or services for particular seasons and holidays like curl cream discount on international women day. Something i saw today...]]> 2023-03-08 05:13:31 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508062177 edna https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508062241 The 50% discounts on foodpanda for Bawangchaji. Online advertisements on the search engines, the instagram stories and posts from the clubs and societies of Monash, the large advertisements along the highway.]]> 2023-03-08 05:13:34 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508062241 create loyal customers who stick to the brand https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508062923 2023-03-08 05:14:08 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508062923 3/5 https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508065652 Companies uses market research to collect data about their potential target customers. This info is good for organization as they can develop better products for their customer needs.
(hsiang)]]> 2023-03-08 05:16:53 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508065652 https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508065771 3: Select a target part of the market that will best value the product through the type of advertising, packaging, business partners, places the product is available, etc. ]]> 2023-03-08 05:17:01 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508065771 xiaoxi 3 https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508066553 With the development of digital technology, businesses may now use a variety of digital marketing channels to connect with their target audience. Organizations may reach a larger audience, increase brand recognition, and encourage customer involvement by using these channels successfully.]]> 2023-03-08 05:17:32 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508066553 2-through market research they provide what the customer want (evelyn) https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508066768 2023-03-08 05:17:48 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508066768 edna https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508066800 Market Research: By conducting market research, businesses can gain insights into consumer preferences, behavior, and trends.  For example, Apple conducts extensive market research to understand customer needs and preferences.

Target Marketing:  For example, Nike's "Just Do It" campaign targets athletes and fitness enthusiasts who value performance and style.

Pricing: Businesses use pricing strategies to maximize profits and stay competitive. Amazon uses dynamic pricing to adjust prices in real-time based on supply and demand.

Promotion: By promoting their products and services through advertising, public relations, and other marketing channels, businesses can raise awareness and generate interest in their brand. For example, bawangchaji had a 50% promotion this week to catch attention. 

]]> 2023-03-08 05:17:50 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508066800 2 https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508067680 create a clear message, targeted advertising, and effective promotions, and  build strong relationships with their customers -KG]]> 2023-03-08 05:18:48 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508067680 3 https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508067746 companies conduct market research to understand their targeted customer's needs and wants. ]]> 2023-03-08 05:18:52 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508067746 Robin https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508067944  3Organisations advertise its product in digital platform and gaining feedback for improvement purposes so business growth is able to achieve ]]> 2023-03-08 05:19:04 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508067944 3 https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508068458 nikki - they conduct market research before launching any campaign, to determine their target demographic. They also decide on their packaging or style based on the target market

]]> 2023-03-08 05:19:41 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508068458 https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508069369 through market research it fulfills the customer's needs and wants and satisfy them (evelyn)]]> 2023-03-08 05:20:34 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508069369 Hsiang https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508070035 When a company is facing problems on profitability or competitive pricing, pricing strategy comes in handy. In order to increase the value of products to consumers, this strategy may involve pricing products at various price points]]> 2023-03-08 05:21:21 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508070035 Robin https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508070082 Through some survey and feedback]]> 2023-03-08 05:21:23 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508070082 https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508070359 3: Creativity through product design for example can help solve issues with aesthetics or technical matters 
-Makare]]> 2023-03-08 05:21:45 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508070359 xiaoxi https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508070906 Companies can use good brand management to differentiate themselves from other companies, gain the trust and support of customers and increase sales and market share of their products or services.]]> 2023-03-08 05:22:25 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508070906 xuan yin https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508070945 analysis of the market and competitors, deciding on which strategy to concentrate ]]> 2023-03-08 05:22:28 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508070945 edna https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508070957  Low Sales
A business uses marketing research and product development to understand needs and create attraction to raise sales. 

Poor Brand Awareness
Ways such as promotion, target marketing, and branding can increase brand awareness. For example, businesses has used influencer marketing to increase brand awareness and target younger travelers who are more likely to use their service.

Problem: Pricing Issues
Businesses uses marketing to get involved in adjusting prices in real-time based on supply and demand. 
]]> 2023-03-08 05:22:29 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508070957 Tamil https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508070959 employ an experienced marketing team to create effective marketing strategies]]> 2023-03-08 05:22:29 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508070959 https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508070961 they decide how to price and promote products depending on the consumer's needs/ gap in the market ]]> 2023-03-08 05:22:30 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508070961 2/5 Zoe https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508071284 feedback from customer to improve the product or personalise the product to their customers favour ]]> 2023-03-08 05:22:53 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508071284 https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508142589 bringing metal straws instead of using plastic straws]]> 2023-03-08 06:43:58 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508142589 John https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508142994 I carry my own bag when I grocery shopping]]> 2023-03-08 06:44:28 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508142994 bring reusable bags to grocery https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508143101 2023-03-08 06:44:35 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508143101 using reusable grocery bags https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508143116 2023-03-08 06:44:36 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508143116 go shopping use eco bag https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508143119 2023-03-08 06:44:36 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508143119 Zoe https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508143143 choose ecofriendly product 
the product is used by degradable material ]]> 2023-03-08 06:44:38 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508143143 xuan yin (celine) https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508143622 i will choose products with sustainable packaging. exp for products that use minimal or eco-friendly packaging, such as paper or cardboard, instead of plastic.

]]> 2023-03-08 06:44:53 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508143622 hsiang https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508143658 my shower heater is powered by solar panels :0]]> 2023-03-08 06:44:56 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508143658 using reusable straw for every drinks https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508143743 2023-03-08 06:45:02 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508143743 John https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508143789 I also travel by
 public transportation

]]> 2023-03-08 06:45:06 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508143789 edna https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508143858 purchasing non-plastic straws and bring my own bottle when i purchase drinks

supporting brands that promote sustainable practices such as starbucks using paper straws

used recycable bags for groceries insteaad of using plastic bags]]> 2023-03-08 06:45:10 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508143858 xiaoxi https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508144168 I try to reduce the amount of single purchases to reduce packaging and waste. I will assess whether I really need the product before I buy it, whether I can choose more environmentally friendly packaging or whether I can reduce the amount of waste produced by reusing or recycling it.]]> 2023-03-08 06:45:33 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508144168 https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508144550 i only use recycleable bags when grocery hopping
i recycle as much of my packagings as possible]]> 2023-03-08 06:46:05 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508144550 https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508144626 Choosing to purchase products from companies that are socially responsible. For eg. buying a gift from Lego because they contribute to renewable energy and are moving towards eco friendly production. ]]> 2023-03-08 06:46:11 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508144626 https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508146066 Partner with NGOs that support the SDG goals mentioned such as WWF. Donating a portion of each sale to a cause relating to these goals. 
-Makare]]> 2023-03-08 06:47:55 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508146066 xuan yin (celine) https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508146246 as a marketer, i will raise awareness about sustainable living and encourage people to make small changes in their daily lives that can contribute to a more sustainable world. for example, this includes things like reducing plastic waste, using public transportation, and more.]]> 2023-03-08 06:48:09 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508146246 https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508146368 emphasize the importance of the SDG 11 and 12, and consequences of it. Also simple things we can do to implement SDG11 &12 in our daily lives 
e.g. reducing the usage of plastics by bringing own straws, cutleries, bag...
-evelyn ]]> 2023-03-08 06:48:17 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508146368 nikki https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508147128 setting up a csr initiative to either donate to an organisation that supports sustainability or by investing in our own production line to make it more sustainable ]]> 2023-03-08 06:49:08 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508147128 xiaoxi https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508147257 Working with suppliers and manufacturers to ensure that the production process is sustainable and environmentally responsible. This can include reducing waste, minimizing carbon emissions, and using renewable energy sources.]]> 2023-03-08 06:49:20 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508147257 hsiang https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508147287 I can advocate for sustainable urban planning by working with local governments and urban planners to develop sustainable cities and communities. This includes promoting green spaces, reducing air pollution, and improving access to public services.]]> 2023-03-08 06:49:24 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508147287 edna https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508147669 Develop messaging that aligns with the goals of SDG 11 and SDG 12, such as promoting environmentally-friendly products or sustainable production practices. This messaging should resonate with your target audience and emphasize the importance of sustainable living.

Use sustainable marketing practices: Use marketing techniques that align with the goals of SDG 11 and SDG 12, such as using recyclable materials in packaging or reducing the environmental impact of your marketing campaigns.
]]> 2023-03-08 06:49:52 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2508147669 jdjdjd gracetandipayuk https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2653115175 2023-07-30 12:51:22 UTC https://padlet.com/gracepermata/40obwmgamzs33jnc/wish/2653115175