Advantages & Limitations of Transparency Strategies by Oana Albu https://padlet.com/oana524/3zrxqwbnx47j en-us 2018-04-17 19:23:16 UTC 2018-04-18 19:10:23 UTC hello@padlet.com While transparency about the corporation's production procedures are to some degrees wanted by consumers, it can be 'unprofitable' to share everything as some procedures/ingrediens are a necessary part of the production, but negatively viewed by the consumers. So finding the line between what to share to satisfy the consumers, and what not to share is difficult. https://padlet.com/oana524/3zrxqwbnx47j/wish/252976130 2018-04-18 13:19:16 UTC https://padlet.com/oana524/3zrxqwbnx47j/wish/252976130 https://padlet.com/oana524/3zrxqwbnx47j/wish/252976163 Profitable actions can be undesireable in a public viewpoint]]> 2018-04-18 13:19:19 UTC https://padlet.com/oana524/3zrxqwbnx47j/wish/252976163 https://padlet.com/oana524/3zrxqwbnx47j/wish/252976266 company can target the customers more precise according to individual needs]]> 2018-04-18 13:19:28 UTC https://padlet.com/oana524/3zrxqwbnx47j/wish/252976266 - disclosing detailed information makes you more vulnerable towards critique and attacks https://padlet.com/oana524/3zrxqwbnx47j/wish/252976392 2018-04-18 13:19:43 UTC https://padlet.com/oana524/3zrxqwbnx47j/wish/252976392 Transparency strategies can aim to create trust among consumers. Fx: Showing how the production is friendly to the environment might create trust and positive feedback from consumers. https://padlet.com/oana524/3zrxqwbnx47j/wish/252976643 2018-04-18 13:20:13 UTC https://padlet.com/oana524/3zrxqwbnx47j/wish/252976643 https://padlet.com/oana524/3zrxqwbnx47j/wish/252977001 Being more transparent might let your company be perceived as being honest and open, which in turn might 'lead' customers to regard your company positively
at the same time it allows for people to critique you (on your choices/actions) more easily due to the fact that the know more about the company and the ways it operates 

]]> 2018-04-18 13:20:51 UTC https://padlet.com/oana524/3zrxqwbnx47j/wish/252977001 https://padlet.com/oana524/3zrxqwbnx47j/wish/252977367 takes huge effort in coordinating the communication strategy in order to be coherent and reliable]]> 2018-04-18 13:21:30 UTC https://padlet.com/oana524/3zrxqwbnx47j/wish/252977367 Limitation: People do not know when/what they want with transparency https://padlet.com/oana524/3zrxqwbnx47j/wish/252978046 2018-04-18 13:22:40 UTC https://padlet.com/oana524/3zrxqwbnx47j/wish/252978046 advantage: when companies have transparency strategy, it is more difficult for the company to be corrupt and the consumer will benefit and the marketplace will be less corrupt... https://padlet.com/oana524/3zrxqwbnx47j/wish/252978502 2018-04-18 13:23:26 UTC https://padlet.com/oana524/3zrxqwbnx47j/wish/252978502 https://padlet.com/oana524/3zrxqwbnx47j/wish/252978707 Counter roumers about your Company or brand e.g. Donald trump and his tax returns]]> 2018-04-18 13:23:48 UTC https://padlet.com/oana524/3zrxqwbnx47j/wish/252978707 Disadvantage: When companies are transparent about how they market/target their products, it can be easily copied by competitors https://padlet.com/oana524/3zrxqwbnx47j/wish/252980221 2018-04-18 13:26:01 UTC https://padlet.com/oana524/3zrxqwbnx47j/wish/252980221 https://padlet.com/oana524/3zrxqwbnx47j/wish/252980326 Need more HR to create more content that shows transparency. Your website needs to give broad overview not to give the impression to hide information. (thinking of speed of internet, social media) ]]> 2018-04-18 13:26:12 UTC https://padlet.com/oana524/3zrxqwbnx47j/wish/252980326 https://padlet.com/oana524/3zrxqwbnx47j/wish/252981123 Giving out to much information to the public in order to be transparent. Might give too much information also to competitors, giving up a competitive advantage or information that might be better off to be kept secret or at least not stated clearly. ]]> 2018-04-18 13:27:23 UTC https://padlet.com/oana524/3zrxqwbnx47j/wish/252981123